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How To Grow Your Real Estate Leads Using Local SEO

Ogequipment

Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do–including searching for a home. The National Association of REALTORS®’ Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.

That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: “How can you make sure customers are finding your website over your competition’s website at a local level?” One answer is local SEO.

SEO… Local SEO. Is there a difference?

A good way to explain the difference between SEO and local SEO is: SEO is a jigsaw puzzle and local Real Estate  SEO Agency is a piece to that puzzle. When all of the puzzle pieces fit together correctly, you can leverage that power to grow your website traffic and leads.

As you develop a digital marketing plan for your real estate business, it’s important to recognize that local SEO should be a part of your overall SEO strategy. It’s important to understand the differences in approach.

A. From an SEO perspective, the focus is on high-quality link building, building domain/page authority and producing unique and outstanding content.

B. Local SEO on the other hand focuses more on your physical location, citations (mentions of your name, address and phone number (NAP) on other sites), reviews, localized linking building and content. More simply, SEO revolves around content and page optimization and Local SEO around location and NAP.

Growing your real estate leads using local SEO

The National Association of REALTORS®’ Digital House Hunt study also states that 69 percent (or seven out of ten) of home buyer leads that come from your website start with local search terms like, “Canton homes for sale,” “Dallas REALTORS®” or “Harrisonburg real estate.”

To confirm the importance of local SEO, an April 2015 Google Report found Google searches using phrases like “near me,” “closest,” and “nearby” have increased 34 times since 2011.

Any local business with a physical street address can grow their traffic and leads through local SEO.

Becoming a pro at local SEO

There’s an art and a science to becoming a pro at local SEO. There is no “quick fix” or “silver bullet” to page one rankings–SEO takes time, talent and patience. To know more details on Real Estate Marketing check Tweetcast

Here are nine tips to help you leverage local SEO to grow your real estate leads:

1. If you have not already done so, claim your Google My Business page and spend time building it out accordingly.

2. Make sure your NAP (name, address and phone number) is consistent throughout the web – inconsistencies can hurt you.

3. Use Schema.org markup for your NAP on your site. This ensures that search engines display your information correctly.

4. Reviews. If you are not asking your customers for reviews, you need to start. Reviews impact ranking. Cultivate authentic reviews from your clients on Google and Yelp.

5. Try to use city/market plus relevant key phrases on landing page content, page titles, H1s and image tags.

6. Make sure your website is mobile friendly–having a mobile responsive site optimal.

7. Build backlinks from hyper-local websites and directories that are relevant to your business. Remember NAP consistency is very important as you reach out to these local resources.

8. Don’t forget to add and optimize localized content as well.

9. Contact Realty DS Media Group to see how we help grow your business’ leads.

 

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6 Tips To Build An Effective Online Presence For Your Real Estate Business

Real Estate Digital Marketing Agency

Realty DS

Congratulations, you’ve become a real estate agent! Getting your foot in the door is a huge first step, but now it’s time to start earning clients, building relationships, and selling homes. Your friends, family, and community connections are a great place to start, but ultimately you’ll want to start branching out as soon as possible. Online marketing is the best strategy for attracting new business, because it’s easy to customize your marketing by location, audience, and even the personality you project to potential clients.

Getting started with online marketing for the real estate industry can be almost as intimidating as passing your licensing test! So, the team at Realty DS Media Group hasput together some tips to help you hit the ground running with online marketing.

Tips to Build an Effective Online Presence for Your Real Estate Business

Learn about Local SEO –

SEO stands for search engine optimization, which improves your all-important ranking in Google’s search results. Local SEO is a critical tool for real estate agents, because it allows you to tailor your marketing, content, and website to the places where you do business. You don’t necessarily need to know the technical details of local SEO, but it’s important that your marketing team has a deep understanding of local SEO tactics. For more info on Online Marketing Services check Ogequipment

Make It Mobile –

We’re quickly reaching the point where people are more likely to use their phone, tablet, or other mobile device for browsing, rather than a traditional desktop computer. So it’s important that your website looks great on screens of all sizes. Responsive design allows your site to scale to fit any screen, while mobile-first design prioritizes mobile browsing, while still providing options for desktop browsing.

Attractive Images –

Real estate marketing is very visual, because clients love to picture what their life would be like in the homes that catch their eye. Your listings should have clean, professional-looking photos (which you can take yourself, with some practice). Consider selecting a few of your most appealing photos to adorn your social media profiles, and key pages on your website.

Request Reviews –

Web-savvy clients will check reviews of real estate agents in your area, and a long record of positive reviews will be a major help in earning new clients. Most clients will be happy to leave a review after a job well done, but it’s not something they’ll think of automatically, so don’t be afraid to ask after a client praises your work. We even have a real estate ratings system that goes along with our platform!

Have Some Fun –

Social media is an excellent marketing tool for real estate agents, but a bland, boring social page will simply fade into the background. Showing off some personality through social media engagement is a great idea, as long as you keep it professional.

Create Compelling Content –

Online marketing for real estate agents allows you to show off your expertise 24/7, through blog posts, social media content, and your real estate website. The best real estate content typically incorporates local knowledge from the places where you do business. Talk about the best neighborhoods, school systems, community events, and even other local businesses. In addition to showcasing your expertise, content marketing is excellent for SEO.

Online marketing is tremendously valuable for new real estate agents, but getting started is no small task. Contact the team at Realty DS Media Group for everything you need to make your business shine with real estate online marketing!