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Make Social Media Work For You

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Social media can make a difference that your business can see and feel. Furthermore having the proper social media management firm watching over your campaign can mean the difference between achieving your business goals for the year and being in exactly the same spot next year as you are now.

Gaining real success in the social media arena isn’t as easy as creating an account and posting some messages and articles for your potential clients to see. For more info check SEO Services in London.

There are many other factors that contribute to a successful social media campaign including operations, marketing and a deep-seated commitment on your part. Being successful doesn’t happen overnight and to achieve social media greatness, you must have a plan and follow it.

Firstly, your business needs to be strong operationally. What does that mean? It means that your business must meet certain criteria that will determine not only if it will be successful, but also if it is relevant within its particular market share. Are your products what the market wants?

What do your customers say about your business? And, finally, how do you compare to your competitors? By evaluating these points, we can get a better understanding of where your social media requirements lie and how we can integrate a social media campaign to better serve your needs.

Next, you need to have clear goals as to what you want out of your business and out of your social media campaign. Your marketing goals will help determine where your interests should be focused and where your target audience is and how to relate to them.

Do you need to establish an online reputation? Are you looking to increase website traffic and visibility? These goals will determine where you can get the best bang for the buck in social media marketing. To know more information on SEO Services visit Trauma2011

By now, you have a good idea about what we are getting at. Tying together your marketing plans with your social media strategy can help streamline these processes and create a synergistic effect that cannot be denied.

Think of it as a sales funnel, directing potential customers to your website and enticing them with offers that will convert them to sales. By incorporating your daily operations with your marketing plan and tying that in with your social media campaign, you will become more effective at driving sales and increasing your bottom line.

Let’s talk about commitment for a minute. Just as in a marriage, commitment can be termed to suit the business world. If you are committed to the relationship, it will flourish; if not, the relationship will soon wither and die leaving everyone out in the cold.

Don’t rush into your business relationship, nurture it and let it grow. If you move too fast, you may not realise the potential that your business has and you could get discouraged enough to give up. A successful business takes time, have the patience to wait for it.

Social media will help you reach your marketing goals, but it also takes a strong foundation to grow upon and let you watch it reach new heights that you never imagined before. Tying everything in together can make your business a leader in your niche and give you more enjoyment and pride in ownership in the end.

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What You To Need To Know About Instagram Latest Updates

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Instagram is undeniably one of the most popular social networking sites nowadays. In fact, it has become the social media platform of choice for many companies, particularly those who need to express themselves in pictures to catch the attention of their target audience.

These include businesses that offer local and overseas tours, sell clothes, shoes, and other apparel, and organize private and company events. For more details Visit SEO Agency London.

If you’re one of these companies, it’s important for you to stay up to date with what’s going on with Instagram. And this is what you should know: recently, the photo- and video-sharing site has made several changes that will change the way people use the website and the way you reach out to your customers. One of the biggest changes is the fact that you can now take and post 60-second videos.

INSTAGRAM’S 60-SECOND VIDEOS

Previously, Instagram supported videos that were only 15 seconds long. These were great if you wanted to feature your model’s outfit for the day (aka OOTD) or showcase a breathtakingly beautiful beach in an exotic location. However, they were useless if you wanted to talk about where your customers could buy the clothes your model wears or how they could book a trip to the beach.

All of these changed when Instagram announced late in March that they would support 60-second videos moving forward.

According to the Facebook-owned social networking site, the time that people spend watching Instagram videos has increased to over 40 percent in the last six months. It seems that this new update reflects the site’s commitment to their users and shows their willingness to adapt to new trends.

The video update has already been rolled out, although it will take months before it’s available to everyone.For more details on SEO Services check Emikolo

WHAT THIS MEANS FOR YOU

Obviously, this is great news for you as a business owner since it gives you more time to tell your story. Fifteen seconds are often too short, but sixty seconds are just enough to demonstrate how to use your products, give customers a sneak peek into your soon-to-be-released services, and show people what’s going on during your events.

The possibilities are endless, and you’re only limited by your imagination and by what you think works best for your advertising strategies.

But you also have to realise that longer Instagram videos also generate a whole different set of questions. How will viewers respond to 60-second videos? Are these just long enough to capture their attention, or are they too long that people’s eyes and minds start to wander?

Will it be better to keep your videos 30 or 45 seconds long? Asking these questions is important, but it seems that everyone will have to wait until Instagram’s video update is well under way to know the answers.

OTHER INSTAGRAM CHANGES

Aside from increasing the length of their videos, Instagram has also made other changes in the past few days. They have changed their news feed algorithm so users now see the most important posts from the people they follow instead of the newest posts.

Instagram determines the importance of posts based on the number of likes and comments they get, the relationship between users, and other factors.

This might seem discouraging, but it’s actually a good way to ensure your posts can be seen by your followers. The only thing you should do now is to come up with engaging and eye-catching posts to ensure that Instagram will consider them important and put them on the top of people’s news feeds.

The social media site now also allows users to make multi-clips videos, similar to what they can do on Vine and Snapchat. It’s a great way to showcase your creativity and tell your business’s story in a way that will grab people’s attention.

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How To Manage Your Online Reputation

SEO Company in Hyderabad

Now that we have explored online reviews quite thoroughly, let us learn how we can manage our online reputation.

Firstly, a business with very few reviews online is going to be something of an unknown quantity. More risk-avoidant customers may not notice your business if it doesn’t have enough reviews. Small Business Trends reports that having at least 50 reviews creates a conversion rate of 4.6%.

Since a plurality of people surveyed only read about 4-6 reviews in all before trusting a business, according to Invespcro, if customers read that many reviews and see a good overall rating, they are much more likely to buy from you than if you only have 6 reviews in total, even if your rating in the actual reviews is very good. For Digital Marketing Agency Check Vivid Digital

Stated another way, it may, in some customers’ eyes look better to have an average of 4.2 stars as rated by 50 people, than an average of 4.6 stars rated by 15 people. Searching “Social Buzzing Reviews” will show you a page of a social media company Marlow with an average of 4.9 stars rated by 7,150 people.

If you don’t have enough reviews written about your business, it will help you to encourage staff who interact directly with customers to encourage those customers to leave a review.

Customers who display obvious happiness at the service are probably the best ones to ask. It is best to leave this task up to staff who are well trained and skilled in customer service. For Best web design company check Vivid Design Consultancy.

A single negative review, on average, ends up costing your business 30 customers, and can only be counteracted by 5 positive reviews. If you find a negative review about your business, the best thing you can do is to respond gently and courteously, and if necessary, correct any direct inaccuracies.

You may not end up being able to satisfy an angry reviewer, but other people visiting the site will see that you have made the effort to reach out to the dissatisfied customer, which helps to reinforce your brand as having good customer service.

Small Business Trends reports that a third of upset customers actually end up deleting their negative review if a business responded. This teaches us something very important about human nature – no one likes to be ignored. To know more details on SEO Services visit Quisicilia.

Further, just under a fifth of people who left negative reviews went on to become regular customers. This indicates that, wherever possible, businesses should improve their customer service to the point that people do

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Some Of The Tactics You Should Know For Using Social Media

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When it comes to social media, many small business owners are unsure of what to do and when to do it. This often leads to frustration and can leave a business owner ready to throw in the towel and give up. Succeeding in social media can be difficult, but it is not impossible. It just takes the right tactics and the ability to use them properly.

As the only digital marketing agency Chester small business owners turn to for results, Vivid Digital has created this list of the top 5 social media tactics you should be using right now. For Best website design in Hyderabad visit Vivid Design Consultants.

Let’s take a look:

Providing Customer Service Through Social Media

Did you know that 67% of consumers use social media for customer service? It gets even better: 66% stopped doing business with a company because they weren’t happy with their social customer service. And 67% of consumers use social media for customer service.

This means that your business should focus on providing friendly and helpful customer service through your social media pages.

Using Cover Photos for Visual Promotion

Social media profiles are highly visual. But the one thing that customers notice first is the cover photo. Use your cover photo to promote your regular content, an event or webinars, discounts that you offer or anything else that might be a change from the same old cover photo that many businesses add to their pages and never change. Digital Marketing Company in Hyderabad visit Vivid Digital

Engaging Employees

Social media platforms offer a great opportunity for organizations to engage their employees in a social media marketing campaign.

If all of your employees took part in a promotional campaign and shared your business’ content with just 100 of their friends, you will have tapped into a much larger audience than ever expected with very little effort on your part. This is organic social media connections that are better than paid.

Surveying the Audience in Real Time

Why post surveys on your social media pages?

A. Surveys let them get info about the audience’s perception of the products or services

B. It’s easy for an organization to conduct a survey

C. The info a survey provides lets the organization make informed decisions

D. The good news is that surveys and survey requests are no longer limited to email. Companies can now survey their audience in real time via social media.

E. That means that a business can get instant feedback with a simple poll that asks a critical question.

Combining Paid and Organic Marketing Strategies

Not only is social media advertising much cheaper than all the old methods, but it’s also more targeted, and therefore more effective. Reddit, Facebook LinkedIn, Twitter, Instagram, and Pinterest all have advanced, easy to use advertising platforms that enable companies to reach the right target audience. When using paid ads, be sure to combine them with organic, free marketing strategies to ensure success.

To learn more about how you can increase the effectiveness of your social media strategy, contact the marketing agency Chester business owners use most, Vivid Digital. We will help you create a social media strategy that will help your business succeed online.

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How Video Marketing Is One Of The Fastest Growing Forms Of Advertising

SEO Company in Hyderabad

It is a fact that video marketing is one of the fastest growing forms of advertising, partly due to the high degree of engagement with users.

Thanks to faster internet connections and the proliferation of mobile devices, video content is more accessible to regular internet users, including in most developing countries.

Marketing efforts for this platform can be more refined with the use of explainer videos. A good explainer video should give people a run-down of the products and services. For Digital Marketing Services Check Vivid Digital

Compared to text- and image-based marketing messages, videos are time consuming and more expensive to produce. So, it is important for businesses to produce the most effective videos that will reach their customers and provide them important information they need.

Here are just some of the benefits that businesses can get from creating good explainer videos:

Explainer videos are concise:

Because these videos provide information about a specific topic, they can be made very concise. In the shortest time possible, explainer videos can provide the maximum amount of information and with a good explainer video being only a few minutes long, customers won’t bail out too early.

Explainer videos offer a solution to the problem:

Video content can be made relevant all the time, by providing the latest possible information. Explainer videos are incredibly valuable for customers, because they offer direct information and solutions their problems. For more details Visit SEO Company London.

Although solutions can be relayed through text-based posts and infographics, video content is definitely more powerful.

Explainer videos ensure creativity:

When creating explainer videos, marketers have a huge canvass for creativity. They can insert fresh jokes, catchy music and attractive animations into the script. The goal should be to give the audience a memorable experience when watching these videos.

Good explainer videos delight and surprise people and if marketers deliver the same effects regularly, the experience will stick with the audience indefinitely.

Explainer videos are accessible anywhere:

Explainer videos can be uploaded to Facebook, YouTube, Instagram and other popular social media platforms. Videos can be embedded to e-commerce websites and blogs.

Marketers can also incorporate these videos in presentations, trade shows and various marketing events. Good explainer videos are brief, but always easily transfer crucial information. Check for SEO Services in icassp2003

If your business needs solid digital marketing advice from the leading digital agency Chester businesses use most, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

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Getting Better SEO Results Using Images

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1. Naming The Images

Every image has default file name that the camera usually allocates (IMG XXX). But always ensure that it has been renamed keeping in mind the key word. It is important that the label contains the keyword since it gets identified by algorithm during the SEO. The search engine will crawl and find the images with this file name and hence image optimization is crucial.

2. Doing Justice To ALT Tag

While using images in the articles, it is also essential to add the alt attributes and title tags since they enhance the signal for search engine spiders and helps the content to be found easily.

The alt tag helps to label what is on the image. These words are picked up by the search engine and help to identify what is on the image.Alt attribute helps to boost the SEO of the pageand helps to get the website better ranking.

Lot of e-commerce and shopping websites use this mechanism to ensure that the image also shows up when someone searches for a similar item. For more details click SEO Company in London

3. Using Comprehensive Visuals

If you are trying to sell a mobile phone inevitably you would like to display multiple images of the same product. This gives the visitor a complete idea of the look and may help with the decision making. Here the images would each contain a different alt tag with indicating if its front view, side view or rear view. Hence all these images would show up on the search page. Different descriptions would be used to ensure that multiple images show up.

4. Loading Speed

The loading speed of a site shouldn’t be compromised just because a massive image is used. The size of the image must enable the loading to be quick. It would be a loss if the image is causing a delay which results in people exiting the website

5. Unnecessary images

Images which contribute to overall aesthetic and looks but not really in terms of value shouldn’t be used in HTML. They should be restricted to being present only on the CSS and an empty alt attribute can be used to ensure that this content is skipped by the reader.For SEO Services check bioinformatica.in  

Nielsen actually wrote back in 1997: “Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.”

Not all images necessarily need captions. Some images are there for no specific purpose. However it is essential to ensure that we treat this from the perspective of the reader and not merely the SEO aspect. If it is something that may keep the reader engaged and manages to draw their attention then it could be retained.

Other elements such as alignment and image size (not to be mistaken with file size) are also essential to successful use of images. Caution needs to be maintained to sync the choice of images with the overall flow of content. Elements of humor and drama can be used but not at the cost of damaging the overall feel and intentions of the content.

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Auditing Backlinks In SEO

SEO Company in Hyderabad

 

A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Vivid SEO  which need to be kept in mind while executing the backlink audit:

Quality of referring sources

The quality of the referring domains is of utmost importance (most people pay attention to link quality only) .Google also seeks the domains which are connected or deal with the same line of business. A domain referring to a business with no obvious connection will yield unsatisfactory results. For Digital Marketing Services Check Vivid Digital

Relevance of location

The links need to be related to a website either in the same region or in the vicinity of business to show legitimacy and relevance

Unnatural links- Google quality guidelines

Unnatural links violates the quality guidelines of Google. Links that are merely created for website gains are deemed unnatural by Google.

In the past Google has penalized some blog networks that have backlinks originating from them. There is an impending threat of landing in trouble if such suspect blog networks have been linked. Websites with poor quality content and content resembling spam need to be stayed away from.

Meaning less content found on directories do not help the site visitor and will result in a decline in the ranking solely due to its poor end value. The main purpose of article directories is to show an unlimited number of results. For more info click SEO Agency in London

These sites are of no value to the visitor and due to this poor quality Google demerits them. Linking sites with lack of originality will also be devalued. Backlinks linked to such content will negatively impact the ranking.

Natural links built over a period of time are ranked higher. It is harder to manipulate the search to get the ranking. Hence backlinks are significant in a search engine’s algorithm.

Over the last year, the criteria to assess the inbound links have become harder, owing to unethical practices being used by several people. These faulty pages are called link farms, and could ultimately lead to a site being banned.

Reciprocal linking is another technique being used by many users. In the previous Google update, reciprocal links were targeted by the filter. Reciprocal link exchanges had to be employed in order to boost their site’s rankings with the sheer number of inbound links.

In a link exchange, a link is placed on a website that points to another website and vice versa. Some of the inbound links are usually unaccounted for since it wasn’t relevant and thereby lowering the rank.For more information on SEO Services check midasedu.in 

The reciprocal links need to be dealt with great care. The Google patent works with the popularity of the sites being linked and also assesses if it is trustworthy. Bad company will definitely land you in trouble and it is wiser to be seen or connected to clean websites.

This can be handled by ensuring a strict quality check on the kind of sites we are being linked to. By choosing relevant sites we can steer clear of questionable SEO techniques and can surely ensure a hassle free presence.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

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Getting Your Start Up With Digital Marketing

SEO Agency in London

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done.

If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan.

Although you are not expected to know every single thing about the vertical, digital marketing for startups is one of the most important aspects of your business once you have a firm idea in place.

Here’s how to get your startup going with digital marketing.

Collect Emails

Email addresses are the digital currency of the internet, and email marketing is still a powerful tool for businesses. In fact, the Data Marketing Association found that email marketing continues to deliver strong results (a 122% ROI). For SEO Company London Check Vivid SEO

However, not every business understands how to harness the power of the email list.

Just a few tips for starters:

A. Craft a catchy subject line

B. Use language that is easy to understand

C. Avoid text walls

D. Discuss the benefits of your company

E. Optimize your email for mobile devices

If you can build an effective email list, you will see significant returns.

Get Social

Whether you run it yourself, hire a digital marketing startup, or use a freelancer, someone needs to be active on your social media profiles. Despite declining numbers in some areas, social media channels remain an important way for your business to gain exposure.

The Social Media Examiner reported that 90% of marketers feel that social media is important to their business. They also noted that 89% of marketers feel that their social media campaigns have increased exposure for their company.

A strong social media marketing can also increase traffic to your website, develop loyal customers, improve your search rankings, increase sales, and establish you as a thought leader in your industry.

Have A Plan For SEO

SEO is not a project. As long as your company is alive, you will be working on your SEO. It is one of the single most effective ways of driving organic traffic to your website. Also, it’s all free if you’re willing to put in the time and effort it takes to learn effective strategies.

It may seem like enough for you to build a beautiful website and set up social media channels. But the unfortunate reality is that people are not going to just start showing up to your website. You need to think about what kinds of keywords people are searching for in your industry and what kind of keywords will work for your company.

If you don’t have the time to find out, there are plenty of reputable digital startups out there with good prices.

Content Marketing

Maybe the most important aspect of digital marketing for startups is content marketing. If you do not already know what it is, content marketing is when a company uses original content (think blogs, videos, guides, etc.) to provide value to their customers.

The best thing about content marketing is that your readers and customers will love it since the driving force behind it is that you solve their problems and answer their questions. If you are a mechanic, for example, you could create a video about how to fix a common problem that your customers have (maybe changing spark plugs).

Get Started Now

The best time to start digital marketing for startups was five years ago. But the second best time is now! For more details on SEO Services in London Click thebigtrak.com 

It all may seem overwhelming at first. But the best thing you can do is to start producing content and marketing your services as soon as possible.

As long as you are willing to study, learn, and try new things, you will be well on your way to becoming an expert in digital marketing.

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WHAT IS DIGITAL MARKETING

SEO Company London

 

The tradition of digital marketing & network marketing is increasing with a good rapid speed. Which results in the lack of digital marketers in india. The number of internet users is becoming triple in last one year.

Traditional Sales and Marketing are also important for FMCG marketing. But at present Digital Marketing is a great way for advertising your product within a minute anywhere in the world.

It is also not very expensive for companies. They dont have to give travel expenses to digital marketers. Marketers can easily reach the worldwide customers from the office or from there homes. For SEO Agency in London visit Vivid SEO

Like Sales marketing techniques, Digital Marketers also uses some techniques to do there works which are listed as follows -:

1 – Social Media Marketing -:

This is the platform where you can promote your brand via some social media platforms like facebook, instagram, linkedin, twitter, pinterest.

2 – SEO -:

This is the process to rank your website higher on the google search page with this organic traffic reaches our site. This is the most important task in digital marketing. We can rank our websites and blogs from this process.

3 – Content Marketing -:

This is also the most important task to create interesting contents. through which people took interest in your blogs or services via blogs or ebooks.

4 – PPC (pay per click) -:

This is a method used for getting traffic to your website by giving comission on every single click made on your advertisement.Moreover Google Adwords is one of the biggest ppc platform in which it gives top rankings on its search engine pages.

5 – Affiliate Marketing -:

This is a commision based advertisement in which you get commision for promoting someone else brand or services at your website. Like social media ads. For more SEO services in London visit thebigtrak.com   

6 – E-mail Marketing -:  

E-mail marketing is the best way to attract your customers towards your offers. As well as redirect peoples traffic to your website by creating foolow up mails, newsletters etc.

SOME OTHER MARKETING METHODS ARE -:

SALES & MARKETING

FMCG

NETWORK MARKETING

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What Is The Future Of AI In Social Media

SEO Company in Hyderabad visit Vivid Digital

 

There’s been nothing more rampantly spreading itself, than AI in the digital space. Be it computing to machine learning; marketing via chatbots to building industrial robots; gaming to NLP, and so on so forth. Before talking about the future of AI in Social Media, let’s step back, and first see what does AI mean, and then draw its relevance to Social Media.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner an intelligent human brain thinks. It is based on the study of how a human brain thinks, and how humans learn, decide, and work while trying to solve a problem; and progressively make themselves more intelligent by learning from the past. It’s a self-feeding process. For Digital Marketing Companies Check Vivid Digital 

Now, let’s look at social media. It is all about humans connecting with each other; sharing information and interacting; making their presence social, and impacting each other in a good way or bad. It is only straight forward that AI, which is based on, and learns the human tactics, will be an inherent part of how social media evolves into social ecosystems that exhibit intelligent behaviour, learning, demonstrating, explaining, and giving advice to its users. We will witness a sea change in the social platforms, methods of sharing, services offered, benefits to people, benefits to brands, and of course to the society at large.

For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. This can be extending to brands by recognising places in the photos. Brands can ask fans to post pictures with their stores, for example. AI can recognise the store and give instant discount coupons. Wouldn’t that be brilliant for a marketer to reach out to the audience and make an impact? For SEO Companies in London visit here

Another challenge brands face, and so do social media agencies, is deciding on which content to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your rescue by sifting through the large content bank of posts, influencers, audience behaviour on social media; and then recommend and publish just the right content at the right time, and bring in the most suitable influencers to pump up the reach.

Not to leave behind customer service. Today, people prefer the easy way of chatting with businesses than talking over telephone. This is a huge area of opportunity, and I have written about the use of chatbots in various industries such as hospitality, service, healthcare, etc. AI is only going to be increasingly used to provide instant customer service ranging from redressal of issues to recommendation of the right product to purchase, to guiding them to the nearest store to buy it. There’s a plethora of things that can be done by integrating AI seamlessly into social media channels.

The professional network LinkedIn uses AI to offer far better job-applicants bouts for both companies and job hunters by evaluating the users past appointment patterns, along with account situation, past work knowledge and replacements in job portrayals. One can only imagine to what great heights AI can take this platform to.

Look at Pinterest. Machine learning isn’t the first thing that comes to one’s mind. Pinterest has evolved from a mere bookmarking platform to a huge e-commerce arena. It is now investing in deep learning and serving up personalised recommendation. Pinterest is no doubt on its journey to become an even more robust e-commerce engine, by suggesting products based on content pinned on the network. The paybacks to the system, to name a few would be: object acknowledgment to boost a particular Pin and product references; boost ad performance and significance expectation; and identify spam consumers and content.