Posted on

Some Of The Tactics You Should Know For Using Social Media

Vivid Digital

When it comes to social media, many small business owners are unsure of what to do and when to do it. This often leads to frustration and can leave a business owner ready to throw in the towel and give up. Succeeding in social media can be difficult, but it is not impossible. It just takes the right tactics and the ability to use them properly.

As the only digital marketing agency Chester small business owners turn to for results, Vivid Digital has created this list of the top 5 social media tactics you should be using right now. For Best website design in Hyderabad visit Vivid Design Consultants.

Let’s take a look:

Providing Customer Service Through Social Media

Did you know that 67% of consumers use social media for customer service? It gets even better: 66% stopped doing business with a company because they weren’t happy with their social customer service. And 67% of consumers use social media for customer service.

This means that your business should focus on providing friendly and helpful customer service through your social media pages.

Using Cover Photos for Visual Promotion

Social media profiles are highly visual. But the one thing that customers notice first is the cover photo. Use your cover photo to promote your regular content, an event or webinars, discounts that you offer or anything else that might be a change from the same old cover photo that many businesses add to their pages and never change. Digital Marketing Company in Hyderabad visit Vivid Digital

Engaging Employees

Social media platforms offer a great opportunity for organizations to engage their employees in a social media marketing campaign.

If all of your employees took part in a promotional campaign and shared your business’ content with just 100 of their friends, you will have tapped into a much larger audience than ever expected with very little effort on your part. This is organic social media connections that are better than paid.

Surveying the Audience in Real Time

Why post surveys on your social media pages?

A. Surveys let them get info about the audience’s perception of the products or services

B. It’s easy for an organization to conduct a survey

C. The info a survey provides lets the organization make informed decisions

D. The good news is that surveys and survey requests are no longer limited to email. Companies can now survey their audience in real time via social media.

E. That means that a business can get instant feedback with a simple poll that asks a critical question.

Combining Paid and Organic Marketing Strategies

Not only is social media advertising much cheaper than all the old methods, but it’s also more targeted, and therefore more effective. Reddit, Facebook LinkedIn, Twitter, Instagram, and Pinterest all have advanced, easy to use advertising platforms that enable companies to reach the right target audience. When using paid ads, be sure to combine them with organic, free marketing strategies to ensure success.

To learn more about how you can increase the effectiveness of your social media strategy, contact the marketing agency Chester business owners use most, Vivid Digital. We will help you create a social media strategy that will help your business succeed online.

Posted on

How Video Marketing Is One Of The Fastest Growing Forms Of Advertising

SEO Company in Hyderabad

It is a fact that video marketing is one of the fastest growing forms of advertising, partly due to the high degree of engagement with users.

Thanks to faster internet connections and the proliferation of mobile devices, video content is more accessible to regular internet users, including in most developing countries.

Marketing efforts for this platform can be more refined with the use of explainer videos. A good explainer video should give people a run-down of the products and services. For Digital Marketing Services Check Vivid Digital

Compared to text- and image-based marketing messages, videos are time consuming and more expensive to produce. So, it is important for businesses to produce the most effective videos that will reach their customers and provide them important information they need.

Here are just some of the benefits that businesses can get from creating good explainer videos:

Explainer videos are concise:

Because these videos provide information about a specific topic, they can be made very concise. In the shortest time possible, explainer videos can provide the maximum amount of information and with a good explainer video being only a few minutes long, customers won’t bail out too early.

Explainer videos offer a solution to the problem:

Video content can be made relevant all the time, by providing the latest possible information. Explainer videos are incredibly valuable for customers, because they offer direct information and solutions their problems. For more details Visit SEO Company London.

Although solutions can be relayed through text-based posts and infographics, video content is definitely more powerful.

Explainer videos ensure creativity:

When creating explainer videos, marketers have a huge canvass for creativity. They can insert fresh jokes, catchy music and attractive animations into the script. The goal should be to give the audience a memorable experience when watching these videos.

Good explainer videos delight and surprise people and if marketers deliver the same effects regularly, the experience will stick with the audience indefinitely.

Explainer videos are accessible anywhere:

Explainer videos can be uploaded to Facebook, YouTube, Instagram and other popular social media platforms. Videos can be embedded to e-commerce websites and blogs.

Marketers can also incorporate these videos in presentations, trade shows and various marketing events. Good explainer videos are brief, but always easily transfer crucial information. Check for SEO Services in icassp2003

If your business needs solid digital marketing advice from the leading digital agency Chester businesses use most, check the Vivid SEO positive reviews and decide if our team is right for your business, then call us today.

Posted on

Getting Better SEO Results Using Images

ieso2013.in

1. Naming The Images

Every image has default file name that the camera usually allocates (IMG XXX). But always ensure that it has been renamed keeping in mind the key word. It is important that the label contains the keyword since it gets identified by algorithm during the SEO. The search engine will crawl and find the images with this file name and hence image optimization is crucial.

2. Doing Justice To ALT Tag

While using images in the articles, it is also essential to add the alt attributes and title tags since they enhance the signal for search engine spiders and helps the content to be found easily.

The alt tag helps to label what is on the image. These words are picked up by the search engine and help to identify what is on the image.Alt attribute helps to boost the SEO of the pageand helps to get the website better ranking.

Lot of e-commerce and shopping websites use this mechanism to ensure that the image also shows up when someone searches for a similar item. For more details click SEO Company in London

3. Using Comprehensive Visuals

If you are trying to sell a mobile phone inevitably you would like to display multiple images of the same product. This gives the visitor a complete idea of the look and may help with the decision making. Here the images would each contain a different alt tag with indicating if its front view, side view or rear view. Hence all these images would show up on the search page. Different descriptions would be used to ensure that multiple images show up.

4. Loading Speed

The loading speed of a site shouldn’t be compromised just because a massive image is used. The size of the image must enable the loading to be quick. It would be a loss if the image is causing a delay which results in people exiting the website

5. Unnecessary images

Images which contribute to overall aesthetic and looks but not really in terms of value shouldn’t be used in HTML. They should be restricted to being present only on the CSS and an empty alt attribute can be used to ensure that this content is skipped by the reader.For SEO Services check bioinformatica.in  

Nielsen actually wrote back in 1997: “Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.”

Not all images necessarily need captions. Some images are there for no specific purpose. However it is essential to ensure that we treat this from the perspective of the reader and not merely the SEO aspect. If it is something that may keep the reader engaged and manages to draw their attention then it could be retained.

Other elements such as alignment and image size (not to be mistaken with file size) are also essential to successful use of images. Caution needs to be maintained to sync the choice of images with the overall flow of content. Elements of humor and drama can be used but not at the cost of damaging the overall feel and intentions of the content.

Posted on

Auditing Backlinks In SEO

SEO Company in Hyderabad

 

A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Vivid SEO  which need to be kept in mind while executing the backlink audit:

Quality of referring sources

The quality of the referring domains is of utmost importance (most people pay attention to link quality only) .Google also seeks the domains which are connected or deal with the same line of business. A domain referring to a business with no obvious connection will yield unsatisfactory results. For Digital Marketing Services Check Vivid Digital

Relevance of location

The links need to be related to a website either in the same region or in the vicinity of business to show legitimacy and relevance

Unnatural links- Google quality guidelines

Unnatural links violates the quality guidelines of Google. Links that are merely created for website gains are deemed unnatural by Google.

In the past Google has penalized some blog networks that have backlinks originating from them. There is an impending threat of landing in trouble if such suspect blog networks have been linked. Websites with poor quality content and content resembling spam need to be stayed away from.

Meaning less content found on directories do not help the site visitor and will result in a decline in the ranking solely due to its poor end value. The main purpose of article directories is to show an unlimited number of results. For more info click SEO Agency in London

These sites are of no value to the visitor and due to this poor quality Google demerits them. Linking sites with lack of originality will also be devalued. Backlinks linked to such content will negatively impact the ranking.

Natural links built over a period of time are ranked higher. It is harder to manipulate the search to get the ranking. Hence backlinks are significant in a search engine’s algorithm.

Over the last year, the criteria to assess the inbound links have become harder, owing to unethical practices being used by several people. These faulty pages are called link farms, and could ultimately lead to a site being banned.

Reciprocal linking is another technique being used by many users. In the previous Google update, reciprocal links were targeted by the filter. Reciprocal link exchanges had to be employed in order to boost their site’s rankings with the sheer number of inbound links.

In a link exchange, a link is placed on a website that points to another website and vice versa. Some of the inbound links are usually unaccounted for since it wasn’t relevant and thereby lowering the rank.For more information on SEO Services check midasedu.in 

The reciprocal links need to be dealt with great care. The Google patent works with the popularity of the sites being linked and also assesses if it is trustworthy. Bad company will definitely land you in trouble and it is wiser to be seen or connected to clean websites.

This can be handled by ensuring a strict quality check on the kind of sites we are being linked to. By choosing relevant sites we can steer clear of questionable SEO techniques and can surely ensure a hassle free presence.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

Posted on

Getting Your Start Up With Digital Marketing

SEO Agency in London

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done.

If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan.

Although you are not expected to know every single thing about the vertical, digital marketing for startups is one of the most important aspects of your business once you have a firm idea in place.

Here’s how to get your startup going with digital marketing.

Collect Emails

Email addresses are the digital currency of the internet, and email marketing is still a powerful tool for businesses. In fact, the Data Marketing Association found that email marketing continues to deliver strong results (a 122% ROI). For SEO Company London Check Vivid SEO

However, not every business understands how to harness the power of the email list.

Just a few tips for starters:

A. Craft a catchy subject line

B. Use language that is easy to understand

C. Avoid text walls

D. Discuss the benefits of your company

E. Optimize your email for mobile devices

If you can build an effective email list, you will see significant returns.

Get Social

Whether you run it yourself, hire a digital marketing startup, or use a freelancer, someone needs to be active on your social media profiles. Despite declining numbers in some areas, social media channels remain an important way for your business to gain exposure.

The Social Media Examiner reported that 90% of marketers feel that social media is important to their business. They also noted that 89% of marketers feel that their social media campaigns have increased exposure for their company.

A strong social media marketing can also increase traffic to your website, develop loyal customers, improve your search rankings, increase sales, and establish you as a thought leader in your industry.

Have A Plan For SEO

SEO is not a project. As long as your company is alive, you will be working on your SEO. It is one of the single most effective ways of driving organic traffic to your website. Also, it’s all free if you’re willing to put in the time and effort it takes to learn effective strategies.

It may seem like enough for you to build a beautiful website and set up social media channels. But the unfortunate reality is that people are not going to just start showing up to your website. You need to think about what kinds of keywords people are searching for in your industry and what kind of keywords will work for your company.

If you don’t have the time to find out, there are plenty of reputable digital startups out there with good prices.

Content Marketing

Maybe the most important aspect of digital marketing for startups is content marketing. If you do not already know what it is, content marketing is when a company uses original content (think blogs, videos, guides, etc.) to provide value to their customers.

The best thing about content marketing is that your readers and customers will love it since the driving force behind it is that you solve their problems and answer their questions. If you are a mechanic, for example, you could create a video about how to fix a common problem that your customers have (maybe changing spark plugs).

Get Started Now

The best time to start digital marketing for startups was five years ago. But the second best time is now! For more details on SEO Services in London Click thebigtrak.com 

It all may seem overwhelming at first. But the best thing you can do is to start producing content and marketing your services as soon as possible.

As long as you are willing to study, learn, and try new things, you will be well on your way to becoming an expert in digital marketing.

Posted on

WHAT IS DIGITAL MARKETING

SEO Company London

 

The tradition of digital marketing & network marketing is increasing with a good rapid speed. Which results in the lack of digital marketers in india. The number of internet users is becoming triple in last one year.

Traditional Sales and Marketing are also important for FMCG marketing. But at present Digital Marketing is a great way for advertising your product within a minute anywhere in the world.

It is also not very expensive for companies. They dont have to give travel expenses to digital marketers. Marketers can easily reach the worldwide customers from the office or from there homes. For SEO Agency in London visit Vivid SEO

Like Sales marketing techniques, Digital Marketers also uses some techniques to do there works which are listed as follows -:

1 – Social Media Marketing -:

This is the platform where you can promote your brand via some social media platforms like facebook, instagram, linkedin, twitter, pinterest.

2 – SEO -:

This is the process to rank your website higher on the google search page with this organic traffic reaches our site. This is the most important task in digital marketing. We can rank our websites and blogs from this process.

3 – Content Marketing -:

This is also the most important task to create interesting contents. through which people took interest in your blogs or services via blogs or ebooks.

4 – PPC (pay per click) -:

This is a method used for getting traffic to your website by giving comission on every single click made on your advertisement.Moreover Google Adwords is one of the biggest ppc platform in which it gives top rankings on its search engine pages.

5 – Affiliate Marketing -:

This is a commision based advertisement in which you get commision for promoting someone else brand or services at your website. Like social media ads. For more SEO services in London visit thebigtrak.com   

6 – E-mail Marketing -:  

E-mail marketing is the best way to attract your customers towards your offers. As well as redirect peoples traffic to your website by creating foolow up mails, newsletters etc.

SOME OTHER MARKETING METHODS ARE -:

SALES & MARKETING

FMCG

NETWORK MARKETING

Posted on

What Is The Future Of AI In Social Media

SEO Company in Hyderabad visit Vivid Digital

 

There’s been nothing more rampantly spreading itself, than AI in the digital space. Be it computing to machine learning; marketing via chatbots to building industrial robots; gaming to NLP, and so on so forth. Before talking about the future of AI in Social Media, let’s step back, and first see what does AI mean, and then draw its relevance to Social Media.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner an intelligent human brain thinks. It is based on the study of how a human brain thinks, and how humans learn, decide, and work while trying to solve a problem; and progressively make themselves more intelligent by learning from the past. It’s a self-feeding process. For Digital Marketing Companies Check Vivid Digital 

Now, let’s look at social media. It is all about humans connecting with each other; sharing information and interacting; making their presence social, and impacting each other in a good way or bad. It is only straight forward that AI, which is based on, and learns the human tactics, will be an inherent part of how social media evolves into social ecosystems that exhibit intelligent behaviour, learning, demonstrating, explaining, and giving advice to its users. We will witness a sea change in the social platforms, methods of sharing, services offered, benefits to people, benefits to brands, and of course to the society at large.

For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. This can be extending to brands by recognising places in the photos. Brands can ask fans to post pictures with their stores, for example. AI can recognise the store and give instant discount coupons. Wouldn’t that be brilliant for a marketer to reach out to the audience and make an impact? For SEO Companies in London visit here

Another challenge brands face, and so do social media agencies, is deciding on which content to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your rescue by sifting through the large content bank of posts, influencers, audience behaviour on social media; and then recommend and publish just the right content at the right time, and bring in the most suitable influencers to pump up the reach.

Not to leave behind customer service. Today, people prefer the easy way of chatting with businesses than talking over telephone. This is a huge area of opportunity, and I have written about the use of chatbots in various industries such as hospitality, service, healthcare, etc. AI is only going to be increasingly used to provide instant customer service ranging from redressal of issues to recommendation of the right product to purchase, to guiding them to the nearest store to buy it. There’s a plethora of things that can be done by integrating AI seamlessly into social media channels.

The professional network LinkedIn uses AI to offer far better job-applicants bouts for both companies and job hunters by evaluating the users past appointment patterns, along with account situation, past work knowledge and replacements in job portrayals. One can only imagine to what great heights AI can take this platform to.

Look at Pinterest. Machine learning isn’t the first thing that comes to one’s mind. Pinterest has evolved from a mere bookmarking platform to a huge e-commerce arena. It is now investing in deep learning and serving up personalised recommendation. Pinterest is no doubt on its journey to become an even more robust e-commerce engine, by suggesting products based on content pinned on the network. The paybacks to the system, to name a few would be: object acknowledgment to boost a particular Pin and product references; boost ad performance and significance expectation; and identify spam consumers and content.

Posted on

What Is Real Impact Of Social Media

SEO Company in Hyderabad visit Vivid Digital

However, social media are the waves of an activist campaign in the top named social media network. There are different social media sites like that Facebook, Twitter, Linked-in, Google+, YouTube, etc.Often said, they are the sign of success and have a real impact on firms today. It is clear that social media are playing the important role in the marketing to the ads.Meaning of social media is the method of connecting and reconnect the people to each other. In today era, the use of social media has increased much more.

Here are seven ways the impact of social media is felt by individuals and social groups:

1. The Effect of Social Media on Politics

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often.In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, and then in the election of the first African-American president in 2008. For Digital Marketing Companies Check Vivid Digital  

The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate with one another more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups.

2. The Impact of Social Media on Society

Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications and entire online worlds that bolster their worldview, and then break into the mainstream.

Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change.Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content.

This is a very human reaction when people are given options that absolve them from responsibility to act. A 2013 study by the University of British Columbia’s Sauder School of Business found that when people are presented with the option of ‘liking’ a social cause, they use this to opt out of actually committing time and money to a charitable cause. On the other hand, when people are allowed to show support in private, they are more likely to show meaningful support in terms of making a financial contribution.The researchers found that a public endorsement is an action meant to satisfy others’ opinions, whereas people who give in private do so because the cause is aligned to their values. For SEO Agency in London visit here

3. The Effects of Social Media on the World of Work

Social media has had a profound effect on recruitment and hiring. 19 percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder’s 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates.Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.

4. The Impact of Social Media on Commerce

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. This is important in traditional brick-and-motor businesses, and, obviously, in the world of e-commerce.

Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.

The flip side: Low number of social ‘shares’ can lead to negative social proof and destroy business credibility

Interestingly, although the use of social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some negative effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites.

A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages.These results highlight the double-edged nature of the impact of social media. When products attract a lot of shares, it can reinforce sales. But when the reverse is true, customers begin to distrust the product and the company. This is what Dr. Paul Marsden, psychologist and author of ‘The Social Commerce Handbook’, referred to as ‘social proof’.

5. The Impact of Social Media on Training and Development

Job candidates who develop skills on the latest and most advanced social media techniques are far more employable.

A 2013 survey by Pearson Learning Solutions reported a significant increase in the use of social media in learning. Over half the educators who were interviewed agreed that social sharing encourages interaction, providing an environment that fosters learning.

Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. Social media has contributed to the increase in long-distance online learning.Despite issues of lack of privacy and some instances of cheating among long-distance learners, this has not deterred social platforms from being used in education.

6. The Impact of Social Media on Personal Relationships

One of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships. The term ‘friend’ as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk to each other, have an intimate bond and frequently interact face to face.

7. The Moral Challenges of Social Media

Social media has been blamed for promoting social ills such as:

A. Cyberbullying

Teenagers have a need to fit in, to be popular and to outdo others. This process was challenging long before the advent of social media. Add Facebook, Twitter, Snapchat and Instagram into the mix and you suddenly have teenagers being subjected feeling pressure to grow up too fast in an online world.

Michael Hamm, a researcher from the University of Alberta conducted a study that showed the effects of social media on bullying. 23% of teens report being targeted and 15 percent said they’d bullied someone on social media. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations and to blackmail others.

B. Lack of Privacy

Stalking, identity theft, personal attacks, and misuse of information are some of the threats faced by the users of social media. Most of the time, the users themselves are to blame as they end up sharing content that should not be in the public eye. The confusion arises from a lack of understanding of how the private and public elements of an online profile actually work.Unfortunately, by the time private content is deleted, it’s usually too late and can cause problems in people’s personal and professional lives.

Posted on

Creating Social Media Editorial Calendar

icps2016.in There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some serious social media burnout. Even if by some miracle you could stay at the computer all day every day, why would you want to?There are so many different tools and strategies out there that can save you precious time on social that you can use to take care of other important things, like sleep.One of the best ways to save your limited time on social is to create a social media editorial calendar for efficient scheduling and posting of your social content. For Digital Marketing Agency Check Vivid Digital 

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a simple four-step process for implementing and maintaining an efficient social media calendar for your brand:

1.Decide On How Often to Post

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

A. Facebook: 3-10 times per week

B. Twitter: at least 5 times a day

C. LinkedIn: 2-5 times per week

D. Google+: 3-10 times per week

E. Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.Again, your brand’s analytics can be extremely helpful here. You can use Vivid to see how often you post on each social network.Then compare that against how much engagement you received over that same period of time.Look for trends between publishing rate and engagement. The screenshots above are from our Facebook analytics report, but you can do the same for Twitter, Instagram and LinkedIn posts as well.

2. Fill up Your Social Media Editorial Calendar

You’ve got the process in place, now it’s time to fill up your editorial calendar. You’ll want to use a tool that allows you to schedule your social messages and visualize your entire content calendar. Vivid Social built powerful publishing tools for just this purpose. Check out a completely free trial and schedule a months worth of content today.

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audience with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Vivid Social created its own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed. For SEO Companies in London visit here

Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

3. Create or Source Great Content to Share

Once you have an idea of what kind of content your audience enjoys and how often you need to post, it’s time to find links to share. If you don’t have enough of your own content to fill your calendar, use these tools to curate relevant content.

A. Buzzsumo

Buzzsumo allows you to type in any website domain or keyword string and the platform returns the most socially shared content around that subject. For example, if Vivid Social was looking for quality articles to share we might type in a keyword like “Instagram marketing.”

B. Feedly

Feedly aggregates all of the publications you care about into one stream, allowing you to easily scale your content discovery process. It also plugs in to various social media platforms, like Vivid Social, which makes the article scheduling process that much easier. After connecting your Feedly account, you can share the latest articles from your feeds right from Vivid.

C. Content Suggestions

Another way to find content to share in the Viviod platform is through our Content Suggestions feature. Content Suggestions crawls social media to find highly shared content. Then all the content is categorized based on the topic. You can sort through all the suggested content by relevancy, share count and a specific date range.

Once you find the content you want to share, you can schedule it right from Vivid. This makes it simple to fill your social media calendar with content that has already been shown to perform well on social.

D. Stumbleupon

Stumbleupon is an amazing tool for finding relevant content to share across your social profiles. You can select categories you’re most interested in, and Stumbleupon will surface relevant articles from around the web that you can “stumble” through one after another.

4. Figure Out What Content Resonates

Before you start searching for content to share on social, you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. We’ve written an in-depth article on how to find your successful posts by conducting a social media audit, but the easiest way is to access your analytics.

Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Once you have an idea of what kind of content works best, you can move onto the next step.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

Posted on

Build & Curate Engaging Social Media Content And Engage With Your Audience

resultmag.in

Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media. For Digital Marketing Agency Check Vivid Digital

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100. For SEO Services in London visit here

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.