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The Virtual Phone System Is Endowed With Many Features For Business

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The hosted virtual PBX solution offers you numerous useful features compared to the old hardware based systems and more than that, it enables you to save a lot of money.With competition getting fiercer in almost all business sectors, it is critically important for a business enterprise to have an efficient communication system for it to stay and survive and grow.

After studying various phone systems available in the market, it can be said without fear of contradiction that a hosted PBX virtual phone service is the best option for small and midsize business houses to optimally meet their communication needs.

Yet another huger benefit of virtual PBX system is that you need not invest in costly equipment and the maintenance and support is the responsibility of the service provider.

A hosted PBX virtual phone service has a variety of features to give a more professional image for your business. The virtual PBX system is so called because all the functions of a regular PBX system are offered through a hosted server.

In fact, hosted PBX virtual phone system operates in the same manner as any large phone system.The virtual PBX is endowed with many features such as auto attendant, call waiting, call forwarding, fax to email, virtual receptionist, caller ID, follow me-find me, music in hold, conferencing and more.

Depending on the choice selected by the caller, calls are immediately transferred to the extensions. This system expertly manages several calls arriving together and accomplishes call routing without transmitting busy tones.

During the initial stages, PBX systems were very costly and unaffordable to many and were also difficult to install. Thus, it was beyond the reach of many small and midsize business enterprises.

But today, thanks to the modern technology, the scenario has completely changed for the better. Now the business houses need not buy and/or maintain any PBX equipment at their premises.

The entire system will be maintained by the Virtual Phone Services   provider and all you have to pay is monthly fees. This is a great boon to businesses as there is neither initial investment for purchasing the equipment nor spending money for regular maintenance and periodic repairs.

Virtual PBX phone systems with VoIP (Voice over Internet Protocol) technology are affordable and resourceful telecommunication option for small and midsize businesses.

Apart from being affordable, virtual PBX phone systems are highly scalable and it not necessary for you to overbuy and keep incurring avoidable expenses.

Additional extensions and features can be added at any time based on your ever growing business requirements.VoIP virtual

PBX phone systems enable outbound calls to national and international sites to be made at very economic rates. If your business needs to make frequent long distance calls, you will make a huge savings.

At the same time, small and midsize businesses companies can establish a virtual business presence anywhere without setting up physical offices.

Some virtual phone service companies offer a free 30 day no risk trial period without any contractual obligation. You can certainly avail this coveted offer before finalizing the service provider.

To sum up, Virtual PBX is an excellent communication choice for self- employed professionals, SOHO, small and medium sized business houses.

The services are provided through a hosted server and as the PBX services are used by a number of clientsHealth Fitness Articles, the services are made available at cheap monthly rates.

 

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WHAT IS DIGITAL MARKETING

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The tradition of digital marketing & network marketing is increasing with a good rapid speed. Which results in the lack of digital marketers in india. The number of internet users is becoming triple in last one year.

Traditional Sales and Marketing are also important for FMCG marketing. But at present Digital Marketing is a great way for advertising your product within a minute anywhere in the world.

It is also not very expensive for companies. They dont have to give travel expenses to digital marketers. Marketers can easily reach the worldwide customers from the office or from there homes. For SEO Agency in London visit Vivid SEO

Like Sales marketing techniques, Digital Marketers also uses some techniques to do there works which are listed as follows -:

1 – Social Media Marketing -:

This is the platform where you can promote your brand via some social media platforms like facebook, instagram, linkedin, twitter, pinterest.

2 – SEO -:

This is the process to rank your website higher on the google search page with this organic traffic reaches our site. This is the most important task in digital marketing. We can rank our websites and blogs from this process.

3 – Content Marketing -:

This is also the most important task to create interesting contents. through which people took interest in your blogs or services via blogs or ebooks.

4 – PPC (pay per click) -:

This is a method used for getting traffic to your website by giving comission on every single click made on your advertisement.Moreover Google Adwords is one of the biggest ppc platform in which it gives top rankings on its search engine pages.

5 – Affiliate Marketing -:

This is a commision based advertisement in which you get commision for promoting someone else brand or services at your website. Like social media ads. For more SEO services in London visit thebigtrak.com   

6 – E-mail Marketing -:  

E-mail marketing is the best way to attract your customers towards your offers. As well as redirect peoples traffic to your website by creating foolow up mails, newsletters etc.

SOME OTHER MARKETING METHODS ARE -:

SALES & MARKETING

FMCG

NETWORK MARKETING

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The 7 Issues Of Free Virtual Receptionist & How Free Virtual Receptionist Work

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The Virtual Receptionists then sent a prompt reply or message to the right person in the company or outside of it.The power to send calls and messages is completely in your hands. Through this software, getting work done becomes quicker and easier.

The jobs can easily be sent to the VR with just a click of a button.Free Virtual Receptionists use specific software’s that is connected to your phone system and computer. You can re-route the calls or mails to the receptionist just as you would to a traditional one.

Issues with free VRs

However, it is important to note that since most VRs are paid, a free VR may not be as useful as one on contract. And that is why there are certain cons that are associated when using a free VR to tend to business needs.

Some of these are as follows:

1 Reliability

The reason why free virtual assistants are not too reliable is because they are, well, free. And free is often associated with cheap.

Therefore, the service may not be as top-notch as one would expect it to be. Plus, most that are available in the market are trial versions. Which means you won’t be entitled to its complete services.

2 Poor response

Most companies that provide free VR services may not be as dedicated to your business as a paid VR. That is because a VR depends on many resources which cost money. And since these resources are more or less reserved for businesses who really need them, a lack of response on their part can be expected.

If it is for a trial, then it may be beneficial for you. Otherwise, you may want to spend money and settle for a paid VR service.

3 Does not provide the complete picture

Picture this. You are a new company and would like to hire a VR for his services. However, you are also short of money and do not really know how a VR works. So, you settle for a free VR or a trial version of an original one and you end up being dissatisfied with what you receive.

It can change your perspective and that may not be a good thing. Times are changing, and smart business strategy is the key to growth. But if you get stuck on a particular notion, then your business can take a bad hit.

4 Logistical short comings

Physical collaboration will always have a greater impact than technological interactions because of one simple reason – physical interaction cannot be disrupted during an important meeting. Technology has a tendency to fail, no matter how small the chances might be.

But in a physical interaction, the only way something can disrupt the communication is if a major problem occurs.Meetings are based on timings and communication and when both do not take place smoothly, businesses take a hit.

5 Dealing with the language barrier

Free VRs work from a number of countries around the world and sometimes, miscommunications occur due to language barriers. It’s not just restricted to grammar and diction but also includes cultural and social nuances as well.

Although the Virtual Receptionists cannot be blamed for such shortcomings, these problems do exist and you as a leader must find a way to work around it. Also, keep in mind that free services are often not the best option to entrust communications.

6 Risk of data security

It is possible that a free VR won’t be as dedicated to your campaign as other employees within the organization. And even when he does there is a risk of the data getting leaked out to the public.

After all, VRs will be in charge of sensitive information and some of it might be enough to put the company at risk.

7 Research before you Hire

It is always important to do a background check before hiring a free VR. Job experiences and recommendations are a plus. A VR with credible background is easier and safer to work with than a new one.

 

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Some Of The Top Advantages For Business Phone System

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There are been tremendous technological advancements in the field of telecommunications that today small businesses can avail sophisticated phone system with an array of valuable features.The market is flooded with many types of small business phone systems in a variety of configurations with a range of features and concomitant benefits. We are today living in the Internet age and most small business phone systems run on Internet Protocol (IP) networks.

There are several kinds of telephone systems today for all types and sizes of business enterprises. The different systems enable personnel in a business house to communicate both within the organization and outside to their customers and associates.

The primary types of business phone number are the Private Branch Exchange (PBX), Key System Unit (KSU), Voice over Internet Protocol (VoIP) and mobile devices.

Private Branch Exchange (PBX) Telephone System

The most common and traditionally popular telephone system is the PBX system, which is appropriate for organizations with at least 40 or more employees.

The PBX system is suitable for expansion in case of business growth, and usually comprises most of the features needed for general communication.

PBX systems have certain features, such as one central number and extensions to reach various personnel, automatic call distribution and answering, and customised greetings to callers.

Key Service Unit (KSU) Telephone System

The KSU system consists of a multi-line telephone service that includes the phones, wires, jacks and other necessary hardware, plus a central unit that is a special computer referred to as the Key Service Unit (KSU). This is the size of a normal medicine cabinet and is usually attached to a wall with an electrical outlet positioned nearby.

The KSU system enables users to manually control and direct incoming calls. This type of business phone system is suitable for organizations with 10 to 40 employees. It is usually less costly than a PBX system and can handle fewer connections.

Among its various standard features and functions, the KSU system permits interoffice dialing, and shows lines that are already engaged.

The VoIP Alternative

A new addition to the range of business phone systems is the Voice over Internet Protocol (VoIP) system. An innovative system that does not need too much software or hardware, the VoIP alternative is now gradually replacing the traditional methods of telephony with reduced costs and many additional features.

The hosted VoIP system eliminates infrastructure costs to a great degree because calls are diverted to virtual software that is known as a “softphone”, which functions as a phone interface. Using headset and microphones, company personnel can make and receive calls through the Internet.

This system cuts costs substantially. Expansions and other modifications are possible without incurring additional hardware and other additions.

The VoIP system also enables calls to be directed to mobile devices, so company employees can conduct business while away from the office location. Wireless communication allows users to connect to the Internet, check mail, and do anything they would do if connected to the Internet at their offices.

 

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Tata Hexa Performance & Price

Tata Hexa Overview

Tata Motors has announced its re-entry in the full-size SUV segment by introducing the Hexa crossover in the Indian market. The full-size SUV segment was created by the company with the launch of Aria in October 2010, but to its utmost dismay, the Aria turned out to be an absolute dud. Hence, in what seems to be an attempt to cover the lost ground, the company has presented the Tata Hexa SUV to replace the Aria. The Hexa, being the Mumbai-based automaker’s new flagship product, is the second company model to be based on the new IMPACT design philosophy. The company has bagged nearly 3000 orders for the SUV and it would have a minimum waiting period of around 8 weeks. The magical combination of impeccable interior cabin with lots of first-in-segment features and staggering pricing is all set to make it a sure-shot winner in the Indian market. View offers on Tata Cars from Tata dealers in Hyderabad at Autozhop

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Tata Hexa Exterior

Though Tata has applied utmost effort in giving Hexa a distinctive image than that of its predecessor Aria, but the fact is it is a ‘heavily’ revised Aria. The company says every panel on the car has been re-sculpted. The design is highly appreciable with the front profile having high-set clamshell bonnet, large hexagonal grille and swept back headlamps. There is large air dam below the bumper while the LED DRLs and the fog lamps beneath lend a handsome look to the car.

While lines and creases on the sides and the overall proportion of the car do show traits of a crossover, the company has tried to add butch looks as much as possible. The lower plastic cladding, flared wheel arches, 19-inch two-spoke alloy wheels, and roof rails, all add some strength to the profile while the blackened pillars create a floating roof effect. The ORVMs are huge and they come integrated with LED turn indicators. Then there is prominent Hexa branding in the form of chrome strip on the large third-row window which is certainly a nice touch. The use of chrome strips is also on the door handles adding a little more panache, increasing the sense of richness.

At the rear, the opinions can be polarized but most would agree that the best view of Hexa is when it is viewed from the rear quarter. The car looks modern, contemporary and eye catchy with each element contributing to the looks. The stylish wraparound horizontal tail lights with integrated LED lighting technology, looks captivating to the senses. The tail lamps are connected via thick chrome strip with the company logo in the middle standing like a boss. Other elements such as meaty tail pipes and the small spoiler at the top also enhance the more upright stance of the car.

Tata Hexa Interior

The interiors of the Tata Hexa are truly welcoming; thanks to the all-black cabin with superb finishing that gives the feel of a premium vehicle. The car features piano-back inserts and brushed grey plastic and the effort seems to be towards making the dashboard look cool. However, by utilizing several materials and plastics, it looks like the design is lacking classiness. The steering wheel reminds us of the newer generation cars coming out of Tata’s stable. There are mounted controls for audio, telephony and cruise on the large 4-spoke tilt adjustable steering. Sadly, the steering is only rake adjustable not reach and this is certainly a down considering the price this car falls in.

Tata has really upped the game in terms of advanced features. The Hexa features instrument cluster with two large analogue dials along with a 3.5-inch advanced driver information display resting in between. The driver information display (DIS) give loads of information and one can switch through the information by using stalks on the right hand side of the steering. Coming to the centre console, it has been gracefully divided with the top portion featuring ac vents and chrome accents and below there is a 5-inch touchscreen infotainment unit.

The ConnectNext infotainment with chrome surrounds looks pretty and in fact similar in size fitted in other Tata cars such as Bolt and Zest. But it does the required job as it is loaded with plenty of tech such as Android Auto and Apple CarPlay. The unit also supports plenty of apps including Juke App through which a song playlist can be automatically created to playback desired songs of all the passengers. The ConnectNext app suite also includes NaviMaps for navigation and Tata Smart Remote App for controlling lighting, audio and media screen. The decibels are provided by JBL with 10-speaker setup which is unexpectedly low on output.

The car features climate control the setup of which sits right below the infotainment. With individual ac vents on the floor-mounted console, the cabin takes no time in cooling. Though the HVAC unit give access to control all the blowers across the cabin, the speed can also be controlled independently via roof-mounted console. Just below the climate controls, there you get 12V charging point, USB/Aux-In connectivity as well as rotary selector for ‘Super Drive Modes’.Check for Tata Hexa in inlnk.in 

The door lock and unlock buttons are placed on the centre console instead of usual driver side door pad so some might feel a bit confusing initially but these things get accustomed with time. Moreover, in case you need to open the individual doors from inside, the only option are the pull-type locks which need some effort. The leather covering with white contrast stitching on the seats lends a nice look and feel. The seats are nicely cushioned and are well bolstered as well. Hop on to the driver’s seat and you will find that it can be adjustable in 8 different ways and also comes with lumbar support. However, the footwell is a bit tight since the central tunnel takes some space invading the room available for the left foot.

At the front, the centre armrest comes handy while the large door pads offer enough space to dump one large bottle along with small knick knacks. Coming to the second row bench seats, they are comfortable as they have fore and aft adjustment and also reclining functionality so that you can sit with your leg crossed. Further, the second row can be split folded in 60:40 ratio while the occupants will also like the side shades which are manually deployable.

And just like most 7-seater vehicles, the third row passengers will be least comfortable. The last row can be accessed by tumble folding the second-row seats. Though it has low under-thigh support, adult can sit there for short highway journeys. Another noticeable flaw is that the curtain airbags only extends to the c-pillar that means the passengers at the third row aren’t protected by them. However, the passengers at the third row do get individual headrests, 3-point seatbelts as well as convenient storage space. The headroom and legroom is just adequate and best for shorter distances as mentioned earlier. With the second and third row seats up, the boot space is 128L which is quite good as compared to cars such as XUV500 which practically gives nothing. Fold the third row seats and it frees up more space while the maximum capacity of luggage is 671L with both second and third row seats folded. Overall, Tata has done a commendable job in terms of providing comfort and practicality in this car.

Tata Hexa Performance

Tata has used the VARICOR400 engine, that powers the top-end Safari Storme. With the Hexa, the same state of tune has been used and power is at a respectable 154 hp, but the talking point is the 400Nm torque. In simple words, the torque is ample to move the two-tonne-plus MPV over paved terrain with utmost ease. For most of our driving duration on the highway, the Hexa was in the 1,500 to 3,000 rpm range and it returned an impressive figure of 13.1 km/l on the MID (or Multi Information Display). This engine has two transmission options, a 6-speed manual transmission which is exactly the same as found in the Storme and a Punch Powerglide Strasbourg 6-speed automatic transmission. It is a torque converter unit, but this gearbox is well tuned for the engine. The engine noise doesn’t filter much into the cabin, partly due to the good Noise, Vibration & Harshness (NVH) proofing.

While most torque converters have the inherent issue of shift shocks, this automatic is one of the most refined units we have driven so far.The gear shifts are quick and the turbo lag is well-controlled. The transmission responds quickly to kick-downs. Along with the ‘D’ mode, the driver also gets to choose from a ‘Sport’ or ‘Dynamic’ mode where each gear is held for longer for an engaging drive when needed. It can be shifted to a manual mode where a tip-tronic lets you change gears when you want to. There isn’t a paddle shift arrangement, but with the Dynamic mode is pretty good too. The manual gearbox, on the other hand, was slightly notchy and sometime slotting the gear was a bit of a problem.

In addition, at every overtake on the highway, a higher gear change became imperative as the engine would reach its limit for that particular gear. Since the vehicles being overtaken here were trucks, the overtake happened in second gear, but shifting to the third cog while doing the overtake became necessary. Also, there isn’t any space for a dead pedal in the manual version, so you don’t get one.

Tata Hexa Driving

Hexa is a revelation in itself with a pretty smooth and swift drive experience. The steering wheel is a delight to hold and it responds well to the driver’s finger tips. The cabin has very less noise with perfectly-tuned NVH levels.There isn’t any doubt that the earlier Aria was fully capable of handling bad roads. And the traits can be seen in the successor as well. The 19-inch wheels which are largest in its class are coupled with variable rate dampers offering excellent ride quality. Moreover, the way recalibrated suspension setup dismisses the potholes and other road imperfections is truly commendable. And more rigidity in chassis has helped in fine tuning of the suspension further.

But at the rear, the suspension is much stiffer, this approach is to make the vehicle sportier. And this can be experienced at highways where the car feels totally composed as the suspension work as a cover up for the massive size of the vehicle. However, propelling it hard will increase the body roll.The hydraulic steering is light and vague at high speeds and this is a disadvantage. There is overmuch loose at the centre of steering and as you turn into the corners, it appears to be disconnected. But despite of all the odds, the Hexa is unquestionably the best in terms of ride quality in its class.

Tata Hexa Safety

Despite the car having all-disc brake setup, it does not inspire confidence and there is always a feeling that the heavy weight will overpower the braking mechanism. However, from high-speeds of about 80kmph, the car comes to halt without any drama. The safety kit includes a total of 6 airbags with 2 airbags, ABS with EBD and corner stability control forms the part of standard equipment. Other features include electronic stability program with roll-over mitigation, traction control, hill hold control, hill descent control, reverse parking sensors with camera and front and rear fog lamps.

Tata Hexa Cost in New Delhi

Tata Hexa Ex-Showroom Price in New Delhi ranges from 11,74,286/- (Hexa XE) to 17,06,463/- (Hexa XT 4X4). Get best offers for Tata Hexa from Tata Dealers in New Delhi. Check for Hexa price in New Delhi at Carzprice

Tata Hexa Round Up

The Tata Hexa is unlike any other Tata vehicle and has equipment found usually in luxury SUVs. It has brilliant NVH (Noise Vibration and Harshness) levels and an impressive automatic gearbox, which is a quantum leap for the carmaker. However, pricing will be critical to the Hexa’s success and it should undercut the Toyota Innova Crysta AT by a considerable. For the manual, it should be priced below the XUV5OO’s top-end trim. Things such as only one touch down on the driver window and lower plastic quality for the rear HVAC control panel are some shortcomings. That said, the Hexa is a big indicator of change for Tata Motors and hopefully production models and upcoming models maintain consistency.

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Toyota Etios Cross Overview & Test Drive

Toyota Etios Cross Overview

What is a Cross? Is it just the design which goes between the Hatchback and the SUV or few plastic or fiber parts around the car making it bigger than the hatchback? However, there is a new segment, which has taken birth in the Indian automotive market. You might have heard about the Cross Polo from VW, Fiat Avventura and now the Etios Cross, I wonder the word Cross from the actual segment Crossover (CUV – Crossover Utility Vehicle) is not utilized efficiently. The new segment will do well for Toyota as the Indian market is always open for new designs and technologies. As to the difference from the Hatchback, you can only notice that high amount of plastic or fiber is used around the car, which neither makes it bigger nor gives it a taller look, which fails from the typical crossover. View offers on Toyota Cars from Toyota dealers in Hyderabad at Autozhop

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Toyota Etios Cross Exterior

Like the Cross Polo and the Fabia Scout, the Etios Cross is based on a hatchback – the Liva in this case. Its underpinnings are therefore the same as the Liva and have the same wheelbase, ground clearance and turning radius as the hatch. Its puffed up suit gives it some visual bulk in the form of the beefed up bumpers, the bull bar, the skid plates, roof-rails and cladding on the doors & wheel-arches. The headlights have additional reflective extensions that connect them to the bull bar. The front turn blinkers have moved out from headlamps and into the bumper and sit on top of the fog lights. There is a two-tone roof-spoiler at the back that looks good in the brighter shades. The Etios Cross uses more satin finished parts than chrome and it goes very well with the rugged look that this car tries to portray.

Toyota Etios Cross Interior

The Toyota Etios Cross has a number of features including a cooled glovebox, an all black interior, a 3 spoke steering wheel, seven one litre bottle holders, front and rear door pockets and ergonomic controls. Cabin space is decent and the Etios Cross can seat four adults with ease. Similar to the Etios Liva, the boot space is 251 litres, which is one of the best in its segment. Audio controls mounted on the steering wheel for the 2 DIN infotainment unit with USB, AUX-in and Bluetooth playback adds to the convenience for the driver.

Toyota Etios Cross Engine

The Toyota Etios Cross is powered by three engines, a 1,197 cc and 1,496 cc petrol engine and a 1,364 cc diesel engine. The smaller petrol motor generates 79hp power at 5,600 rpm and 104Nm at 3,100 rpm while the larger unit produces 89hp at 5,600 rpm and 132Nm at 3,000 rpm. The diesel churns out 67 hp at 3,800 rpm and 170Nm from 1,800 rpm to 2,400 rpm.The Toyota Etios Cross has a 5-speed manual gearbox for all engines. All transmissions are paired with a light clutch and gear changes are smooth. Gear ratios are tuned to deliver good drivability, translating into lesser gear shifts in traffic.

The Toyota Etios Cross has a certified mileage of 17.71 km.l for the 1.2 litre petrol variant, 16.78 km/l for the 1.4 litre petrol, and 23.59 km/l for the 1.4 litre diesel. While the petrol fuel efficiency figures are acceptable for its segment, the diesel’s fuel efficiency is one of the best in its segment.

Toyota Etios Cross Driving

The Etios Cross is marginally heavier than the Liva – between 5 to 10kg depending on the variant. However, it is not significant enough to be evident when you are driving the car. Speaking of which, the Etios Liva was always a fun car to drive with a nice suspension setup – more so in diesel. Even in the Etios Cross, the diesel variant feels more stable and precise at speed and through bends than its petrol sibling. The steering system is vague at centre, but marginally better for the diesel variant. The brief sprint we had wasn’t long enough to comment on the grip levels of the tyres but judging by the Etios Liva, the 185/65-R15 tyres are good for most chores.

Toyota Etios Cross Safety

The Toyota Etios Cross comes with dual front airbags as standard on all variants. Except for the base G version, all other variants have ABS. The Etios Cross also scored an impressive four out of five stars in the Global NCAP safety rating, making it one of the safest crossover hatchbacks in the country.

Toyota Etios Cross Cost in Mumbai

Toyota Etios Cross Ex-Showroom Price in Mumbai ranges from 6,42,113/- (Etios Cross G) to 8,23,500/- (Etios Cross X Edition Petrol). Get best offers for Toyota Etios Cross from Toyota Dealers in Mumbai. Check for Etios Cross price in Mumbai at Carzprice

Toyota Etios Cross Conclusion

To sum it up, the Volkswagen Cross Polo has a cleaner design and better appointed interiors than the Etios Cross. However, the Etios Cross, being based on the frugal Etios platform, will be cheaper to own than its European rivals and has better engine options too. So if you are not really looking for that commanding driving position that an SUV or a crossover offers, but need a car robust enough to compliment you on your cross country drives, while being frugal on urban commutes – then the Etios Cross could be a choice worth considering.

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What Is The Future Of AI In Social Media

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There’s been nothing more rampantly spreading itself, than AI in the digital space. Be it computing to machine learning; marketing via chatbots to building industrial robots; gaming to NLP, and so on so forth. Before talking about the future of AI in Social Media, let’s step back, and first see what does AI mean, and then draw its relevance to Social Media.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner an intelligent human brain thinks. It is based on the study of how a human brain thinks, and how humans learn, decide, and work while trying to solve a problem; and progressively make themselves more intelligent by learning from the past. It’s a self-feeding process. For Digital Marketing Companies Check Vivid Digital 

Now, let’s look at social media. It is all about humans connecting with each other; sharing information and interacting; making their presence social, and impacting each other in a good way or bad. It is only straight forward that AI, which is based on, and learns the human tactics, will be an inherent part of how social media evolves into social ecosystems that exhibit intelligent behaviour, learning, demonstrating, explaining, and giving advice to its users. We will witness a sea change in the social platforms, methods of sharing, services offered, benefits to people, benefits to brands, and of course to the society at large.

For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. This can be extending to brands by recognising places in the photos. Brands can ask fans to post pictures with their stores, for example. AI can recognise the store and give instant discount coupons. Wouldn’t that be brilliant for a marketer to reach out to the audience and make an impact? For SEO Companies in London visit here

Another challenge brands face, and so do social media agencies, is deciding on which content to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your rescue by sifting through the large content bank of posts, influencers, audience behaviour on social media; and then recommend and publish just the right content at the right time, and bring in the most suitable influencers to pump up the reach.

Not to leave behind customer service. Today, people prefer the easy way of chatting with businesses than talking over telephone. This is a huge area of opportunity, and I have written about the use of chatbots in various industries such as hospitality, service, healthcare, etc. AI is only going to be increasingly used to provide instant customer service ranging from redressal of issues to recommendation of the right product to purchase, to guiding them to the nearest store to buy it. There’s a plethora of things that can be done by integrating AI seamlessly into social media channels.

The professional network LinkedIn uses AI to offer far better job-applicants bouts for both companies and job hunters by evaluating the users past appointment patterns, along with account situation, past work knowledge and replacements in job portrayals. One can only imagine to what great heights AI can take this platform to.

Look at Pinterest. Machine learning isn’t the first thing that comes to one’s mind. Pinterest has evolved from a mere bookmarking platform to a huge e-commerce arena. It is now investing in deep learning and serving up personalised recommendation. Pinterest is no doubt on its journey to become an even more robust e-commerce engine, by suggesting products based on content pinned on the network. The paybacks to the system, to name a few would be: object acknowledgment to boost a particular Pin and product references; boost ad performance and significance expectation; and identify spam consumers and content.

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What Is Real Impact Of Social Media

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However, social media are the waves of an activist campaign in the top named social media network. There are different social media sites like that Facebook, Twitter, Linked-in, Google+, YouTube, etc.Often said, they are the sign of success and have a real impact on firms today. It is clear that social media are playing the important role in the marketing to the ads.Meaning of social media is the method of connecting and reconnect the people to each other. In today era, the use of social media has increased much more.

Here are seven ways the impact of social media is felt by individuals and social groups:

1. The Effect of Social Media on Politics

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often.In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, and then in the election of the first African-American president in 2008. For Digital Marketing Companies Check Vivid Digital  

The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate with one another more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups.

2. The Impact of Social Media on Society

Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications and entire online worlds that bolster their worldview, and then break into the mainstream.

Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change.Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content.

This is a very human reaction when people are given options that absolve them from responsibility to act. A 2013 study by the University of British Columbia’s Sauder School of Business found that when people are presented with the option of ‘liking’ a social cause, they use this to opt out of actually committing time and money to a charitable cause. On the other hand, when people are allowed to show support in private, they are more likely to show meaningful support in terms of making a financial contribution.The researchers found that a public endorsement is an action meant to satisfy others’ opinions, whereas people who give in private do so because the cause is aligned to their values. For SEO Agency in London visit here

3. The Effects of Social Media on the World of Work

Social media has had a profound effect on recruitment and hiring. 19 percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder’s 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates.Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.

4. The Impact of Social Media on Commerce

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. This is important in traditional brick-and-motor businesses, and, obviously, in the world of e-commerce.

Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.

The flip side: Low number of social ‘shares’ can lead to negative social proof and destroy business credibility

Interestingly, although the use of social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some negative effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites.

A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages.These results highlight the double-edged nature of the impact of social media. When products attract a lot of shares, it can reinforce sales. But when the reverse is true, customers begin to distrust the product and the company. This is what Dr. Paul Marsden, psychologist and author of ‘The Social Commerce Handbook’, referred to as ‘social proof’.

5. The Impact of Social Media on Training and Development

Job candidates who develop skills on the latest and most advanced social media techniques are far more employable.

A 2013 survey by Pearson Learning Solutions reported a significant increase in the use of social media in learning. Over half the educators who were interviewed agreed that social sharing encourages interaction, providing an environment that fosters learning.

Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. Social media has contributed to the increase in long-distance online learning.Despite issues of lack of privacy and some instances of cheating among long-distance learners, this has not deterred social platforms from being used in education.

6. The Impact of Social Media on Personal Relationships

One of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships. The term ‘friend’ as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk to each other, have an intimate bond and frequently interact face to face.

7. The Moral Challenges of Social Media

Social media has been blamed for promoting social ills such as:

A. Cyberbullying

Teenagers have a need to fit in, to be popular and to outdo others. This process was challenging long before the advent of social media. Add Facebook, Twitter, Snapchat and Instagram into the mix and you suddenly have teenagers being subjected feeling pressure to grow up too fast in an online world.

Michael Hamm, a researcher from the University of Alberta conducted a study that showed the effects of social media on bullying. 23% of teens report being targeted and 15 percent said they’d bullied someone on social media. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations and to blackmail others.

B. Lack of Privacy

Stalking, identity theft, personal attacks, and misuse of information are some of the threats faced by the users of social media. Most of the time, the users themselves are to blame as they end up sharing content that should not be in the public eye. The confusion arises from a lack of understanding of how the private and public elements of an online profile actually work.Unfortunately, by the time private content is deleted, it’s usually too late and can cause problems in people’s personal and professional lives.

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Creating Social Media Editorial Calendar

icps2016.in There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some serious social media burnout. Even if by some miracle you could stay at the computer all day every day, why would you want to?There are so many different tools and strategies out there that can save you precious time on social that you can use to take care of other important things, like sleep.One of the best ways to save your limited time on social is to create a social media editorial calendar for efficient scheduling and posting of your social content. For Digital Marketing Agency Check Vivid Digital 

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a simple four-step process for implementing and maintaining an efficient social media calendar for your brand:

1.Decide On How Often to Post

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

A. Facebook: 3-10 times per week

B. Twitter: at least 5 times a day

C. LinkedIn: 2-5 times per week

D. Google+: 3-10 times per week

E. Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.Again, your brand’s analytics can be extremely helpful here. You can use Vivid to see how often you post on each social network.Then compare that against how much engagement you received over that same period of time.Look for trends between publishing rate and engagement. The screenshots above are from our Facebook analytics report, but you can do the same for Twitter, Instagram and LinkedIn posts as well.

2. Fill up Your Social Media Editorial Calendar

You’ve got the process in place, now it’s time to fill up your editorial calendar. You’ll want to use a tool that allows you to schedule your social messages and visualize your entire content calendar. Vivid Social built powerful publishing tools for just this purpose. Check out a completely free trial and schedule a months worth of content today.

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audience with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Vivid Social created its own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed. For SEO Companies in London visit here

Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

3. Create or Source Great Content to Share

Once you have an idea of what kind of content your audience enjoys and how often you need to post, it’s time to find links to share. If you don’t have enough of your own content to fill your calendar, use these tools to curate relevant content.

A. Buzzsumo

Buzzsumo allows you to type in any website domain or keyword string and the platform returns the most socially shared content around that subject. For example, if Vivid Social was looking for quality articles to share we might type in a keyword like “Instagram marketing.”

B. Feedly

Feedly aggregates all of the publications you care about into one stream, allowing you to easily scale your content discovery process. It also plugs in to various social media platforms, like Vivid Social, which makes the article scheduling process that much easier. After connecting your Feedly account, you can share the latest articles from your feeds right from Vivid.

C. Content Suggestions

Another way to find content to share in the Viviod platform is through our Content Suggestions feature. Content Suggestions crawls social media to find highly shared content. Then all the content is categorized based on the topic. You can sort through all the suggested content by relevancy, share count and a specific date range.

Once you find the content you want to share, you can schedule it right from Vivid. This makes it simple to fill your social media calendar with content that has already been shown to perform well on social.

D. Stumbleupon

Stumbleupon is an amazing tool for finding relevant content to share across your social profiles. You can select categories you’re most interested in, and Stumbleupon will surface relevant articles from around the web that you can “stumble” through one after another.

4. Figure Out What Content Resonates

Before you start searching for content to share on social, you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. We’ve written an in-depth article on how to find your successful posts by conducting a social media audit, but the easiest way is to access your analytics.

Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Once you have an idea of what kind of content works best, you can move onto the next step.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

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Build & Curate Engaging Social Media Content And Engage With Your Audience

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Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media. For Digital Marketing Agency Check Vivid Digital

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100. For SEO Services in London visit here

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.