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What Is The Future Of AI In Social Media

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There’s been nothing more rampantly spreading itself, than AI in the digital space. Be it computing to machine learning; marketing via chatbots to building industrial robots; gaming to NLP, and so on so forth. Before talking about the future of AI in Social Media, let’s step back, and first see what does AI mean, and then draw its relevance to Social Media.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner an intelligent human brain thinks. It is based on the study of how a human brain thinks, and how humans learn, decide, and work while trying to solve a problem; and progressively make themselves more intelligent by learning from the past. It’s a self-feeding process. For Digital Marketing Companies Check Vivid Digital 

Now, let’s look at social media. It is all about humans connecting with each other; sharing information and interacting; making their presence social, and impacting each other in a good way or bad. It is only straight forward that AI, which is based on, and learns the human tactics, will be an inherent part of how social media evolves into social ecosystems that exhibit intelligent behaviour, learning, demonstrating, explaining, and giving advice to its users. We will witness a sea change in the social platforms, methods of sharing, services offered, benefits to people, benefits to brands, and of course to the society at large.

For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. This can be extending to brands by recognising places in the photos. Brands can ask fans to post pictures with their stores, for example. AI can recognise the store and give instant discount coupons. Wouldn’t that be brilliant for a marketer to reach out to the audience and make an impact? For SEO Companies in London visit here

Another challenge brands face, and so do social media agencies, is deciding on which content to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your rescue by sifting through the large content bank of posts, influencers, audience behaviour on social media; and then recommend and publish just the right content at the right time, and bring in the most suitable influencers to pump up the reach.

Not to leave behind customer service. Today, people prefer the easy way of chatting with businesses than talking over telephone. This is a huge area of opportunity, and I have written about the use of chatbots in various industries such as hospitality, service, healthcare, etc. AI is only going to be increasingly used to provide instant customer service ranging from redressal of issues to recommendation of the right product to purchase, to guiding them to the nearest store to buy it. There’s a plethora of things that can be done by integrating AI seamlessly into social media channels.

The professional network LinkedIn uses AI to offer far better job-applicants bouts for both companies and job hunters by evaluating the users past appointment patterns, along with account situation, past work knowledge and replacements in job portrayals. One can only imagine to what great heights AI can take this platform to.

Look at Pinterest. Machine learning isn’t the first thing that comes to one’s mind. Pinterest has evolved from a mere bookmarking platform to a huge e-commerce arena. It is now investing in deep learning and serving up personalised recommendation. Pinterest is no doubt on its journey to become an even more robust e-commerce engine, by suggesting products based on content pinned on the network. The paybacks to the system, to name a few would be: object acknowledgment to boost a particular Pin and product references; boost ad performance and significance expectation; and identify spam consumers and content.

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What Is Real Impact Of Social Media

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However, social media are the waves of an activist campaign in the top named social media network. There are different social media sites like that Facebook, Twitter, Linked-in, Google+, YouTube, etc.Often said, they are the sign of success and have a real impact on firms today. It is clear that social media are playing the important role in the marketing to the ads.Meaning of social media is the method of connecting and reconnect the people to each other. In today era, the use of social media has increased much more.

Here are seven ways the impact of social media is felt by individuals and social groups:

1. The Effect of Social Media on Politics

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often.In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, and then in the election of the first African-American president in 2008. For Digital Marketing Companies Check Vivid Digital  

The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate with one another more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups.

2. The Impact of Social Media on Society

Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications and entire online worlds that bolster their worldview, and then break into the mainstream.

Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change.Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content.

This is a very human reaction when people are given options that absolve them from responsibility to act. A 2013 study by the University of British Columbia’s Sauder School of Business found that when people are presented with the option of ‘liking’ a social cause, they use this to opt out of actually committing time and money to a charitable cause. On the other hand, when people are allowed to show support in private, they are more likely to show meaningful support in terms of making a financial contribution.The researchers found that a public endorsement is an action meant to satisfy others’ opinions, whereas people who give in private do so because the cause is aligned to their values. For SEO Agency in London visit here

3. The Effects of Social Media on the World of Work

Social media has had a profound effect on recruitment and hiring. 19 percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder’s 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates.Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.

4. The Impact of Social Media on Commerce

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. This is important in traditional brick-and-motor businesses, and, obviously, in the world of e-commerce.

Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.

The flip side: Low number of social ‘shares’ can lead to negative social proof and destroy business credibility

Interestingly, although the use of social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some negative effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites.

A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages.These results highlight the double-edged nature of the impact of social media. When products attract a lot of shares, it can reinforce sales. But when the reverse is true, customers begin to distrust the product and the company. This is what Dr. Paul Marsden, psychologist and author of ‘The Social Commerce Handbook’, referred to as ‘social proof’.

5. The Impact of Social Media on Training and Development

Job candidates who develop skills on the latest and most advanced social media techniques are far more employable.

A 2013 survey by Pearson Learning Solutions reported a significant increase in the use of social media in learning. Over half the educators who were interviewed agreed that social sharing encourages interaction, providing an environment that fosters learning.

Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. Social media has contributed to the increase in long-distance online learning.Despite issues of lack of privacy and some instances of cheating among long-distance learners, this has not deterred social platforms from being used in education.

6. The Impact of Social Media on Personal Relationships

One of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships. The term ‘friend’ as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk to each other, have an intimate bond and frequently interact face to face.

7. The Moral Challenges of Social Media

Social media has been blamed for promoting social ills such as:

A. Cyberbullying

Teenagers have a need to fit in, to be popular and to outdo others. This process was challenging long before the advent of social media. Add Facebook, Twitter, Snapchat and Instagram into the mix and you suddenly have teenagers being subjected feeling pressure to grow up too fast in an online world.

Michael Hamm, a researcher from the University of Alberta conducted a study that showed the effects of social media on bullying. 23% of teens report being targeted and 15 percent said they’d bullied someone on social media. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations and to blackmail others.

B. Lack of Privacy

Stalking, identity theft, personal attacks, and misuse of information are some of the threats faced by the users of social media. Most of the time, the users themselves are to blame as they end up sharing content that should not be in the public eye. The confusion arises from a lack of understanding of how the private and public elements of an online profile actually work.Unfortunately, by the time private content is deleted, it’s usually too late and can cause problems in people’s personal and professional lives.

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Creating Social Media Editorial Calendar

icps2016.in There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some serious social media burnout. Even if by some miracle you could stay at the computer all day every day, why would you want to?There are so many different tools and strategies out there that can save you precious time on social that you can use to take care of other important things, like sleep.One of the best ways to save your limited time on social is to create a social media editorial calendar for efficient scheduling and posting of your social content. For Digital Marketing Agency Check Vivid Digital 

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a simple four-step process for implementing and maintaining an efficient social media calendar for your brand:

1.Decide On How Often to Post

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

A. Facebook: 3-10 times per week

B. Twitter: at least 5 times a day

C. LinkedIn: 2-5 times per week

D. Google+: 3-10 times per week

E. Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.Again, your brand’s analytics can be extremely helpful here. You can use Vivid to see how often you post on each social network.Then compare that against how much engagement you received over that same period of time.Look for trends between publishing rate and engagement. The screenshots above are from our Facebook analytics report, but you can do the same for Twitter, Instagram and LinkedIn posts as well.

2. Fill up Your Social Media Editorial Calendar

You’ve got the process in place, now it’s time to fill up your editorial calendar. You’ll want to use a tool that allows you to schedule your social messages and visualize your entire content calendar. Vivid Social built powerful publishing tools for just this purpose. Check out a completely free trial and schedule a months worth of content today.

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audience with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Vivid Social created its own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed. For SEO Companies in London visit here

Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

3. Create or Source Great Content to Share

Once you have an idea of what kind of content your audience enjoys and how often you need to post, it’s time to find links to share. If you don’t have enough of your own content to fill your calendar, use these tools to curate relevant content.

A. Buzzsumo

Buzzsumo allows you to type in any website domain or keyword string and the platform returns the most socially shared content around that subject. For example, if Vivid Social was looking for quality articles to share we might type in a keyword like “Instagram marketing.”

B. Feedly

Feedly aggregates all of the publications you care about into one stream, allowing you to easily scale your content discovery process. It also plugs in to various social media platforms, like Vivid Social, which makes the article scheduling process that much easier. After connecting your Feedly account, you can share the latest articles from your feeds right from Vivid.

C. Content Suggestions

Another way to find content to share in the Viviod platform is through our Content Suggestions feature. Content Suggestions crawls social media to find highly shared content. Then all the content is categorized based on the topic. You can sort through all the suggested content by relevancy, share count and a specific date range.

Once you find the content you want to share, you can schedule it right from Vivid. This makes it simple to fill your social media calendar with content that has already been shown to perform well on social.

D. Stumbleupon

Stumbleupon is an amazing tool for finding relevant content to share across your social profiles. You can select categories you’re most interested in, and Stumbleupon will surface relevant articles from around the web that you can “stumble” through one after another.

4. Figure Out What Content Resonates

Before you start searching for content to share on social, you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. We’ve written an in-depth article on how to find your successful posts by conducting a social media audit, but the easiest way is to access your analytics.

Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Once you have an idea of what kind of content works best, you can move onto the next step.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

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Build & Curate Engaging Social Media Content And Engage With Your Audience

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Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media. For Digital Marketing Agency Check Vivid Digital

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100. For SEO Services in London visit here

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

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Jaguar XE Engine & First Drive

Jaguar XE Overview

Jaguars are known for their opulence, besides a great deal of sportiness. So when Jaguar introduced their smallest cat yet, it had big shoes to fill, especially with its bigger brothers being the XJ and the F-Type. And it did that quite well with the powerful 2.0-litre petrol engine that it was launched with. And now a diesel mill has also hit the roads, the Ingenium 2.0-litre, that will ring in the numbers for Jaguar because of its economies. So, we head out in the baby Jag, the top-spec Portfolio trim at that, to find out if it turns out to be a real ‘Jaguar’. Book a test drive for Jaguar XE in Tryaldrive

Check for Jaguar XE Price in New Delhi

Jaguar XE Exterior

Jaguar XE has an agile look and is designed to make it a head turner when it is driven on the road. Jaguar XE features include a length of 4795mm and a width of 2075mm and come with body colored bumpers. The engine grill has a beautiful perforated design that is bordered with a chromium strip and the logo of the company inscribed in the middle. The headlight cluster is big and powerful and are equipped with halogen lamps for the Pure trim whereas, the Portfolio trim is equipped with bi-functional HID Xenon headlamps along with headlamp power wash function. To cool the powerful engine quickly, it has a big black color perforated air dam along with two black color air vents to dry the brakes. Looking at its side profile, you will notice silver encrusted air vents, body colored ORVM caps (with integrated turn lamps) and door handles along with uniquely designed fenders, which houses 17-inch silver alloy rims mounted by tubeless radial tyres. The rear profile of this car reinforces the athletic look of its front. Jaguar XE Colors available in the market include, Ebony Black and Polaris White. If you want more variety, then you have to pay for some other colors like Ammonite Grey, Blue Fire, British Racing Green, Dark Sapphire Metallic, Glacier White, Italian racing Red, Odyssey Red, Osmium Blue, Quartzite, Rhodium Silver, Ultimate Black, Black Cherry, Celestial Black, Ingot, Storm Grey, and Tempest Grey.

Jaguar XE Interior

Like the other XEs, the weak link in the package is the rear bench. The seat itself is really comfortable but legroom and headroom are at a premium so you just can’t stretch out like you can in its rivals. Really, the best seat in the house is the one behind the steering wheel. Do note, the XE is one of those cars where the trim level you opt for dictates how much you’ll like the cabin. Base Pure and mid-spec Prestige versions as the model tested get rather drab all-black interiors, while the fully-loaded Portfolio trim’s dual-tone combo is far more premium in appearance. Opt for a lower trim and other items you’ll have to compromise on are the infotainment screen (smaller touchscreen) and sound system, aside from a few comfort features.

Jaguar XE Engine

Let us talk about performance now. Jaguars are meant to be leaping forward and also be agile and the XE does that quite well thanks to the robust diesel mill. The engine in question here is the Ingenium 2.0-litre turbocharged diesel four-banger that pumps out 177bhp of power. And it is the whopping 430Nm of torque and the eight-speed gearbox that create all the magic. With the torque kicking in from as low as 1700rpm, the engine revs cleanly to over 5000rpm with the horsepower taking over the proceedings as we move up.It comes with three driving modes – snow, economy and dynamic apart from the standard normal mode to suit different driving conditions and situations. In Eco mode, the gearbox upshifts quickly to the next gear, so much so that the engine revs well below 2000rpm when you have already crossed 100kmph on the speedo. Being a torque converter, you have enough go from lower revs, and once the turbo spools up, the ZF gearbox works smartly to keep the engine in the meat as far as possible. In Sport mode, the gearbox holds on to the revs even at the red-line and the gearbox responds faster when you flick the paddles. Snow mode restricts torque to avoid wheel-spin, something that would be a rare occurrence given the Indian climate.

So, with the meaty engine and the gearbox working well in tandem, you are cruising in three-figures effortlessly. The ride is pliant, soaking up almost everything. But the characteristic underlying stiffness of the suspension — designed-for-foreign-roads-and-adapted-for-India —, is evident, especially on the badly-executed concrete highways we find in India. But on tarmac, all the noise settles down for a quiet ride, bringing out the real XE.Also, characteristic of Jaguars is the taut steering. In spite of being an electronic unit, it has the feel of the hydraulic past and I enjoyed it. Feedback is precise, especially when you try and push the car, throwing it around corners at speeds you shouldn’t ideally be doing. The chassis tells you exactly what is happening at each end and you know exactly when you want to back off. The whole steering-suspension combination takes a little time to get into the sprint, but once it does, it is capable of some serious speed. And complementing it well are the brakes. They don’t fade out that easily and have the right bite and progression for your regular traffic crawl as well as that occasional burst of speed around the twisties.

Jaguar XE Driving

The steering is straight up incredible and there is a very natural balance in the chassis that makes the XE a joy to drive on curvy roads. Yup, we can’t wait to bring it head-to-head with a Bimmer either. Ride quality, again like the petrols, is really good too. There is a great balance between body movement arresting firmness and ride-enhancing suppleness in the suspension setup, and only on occasion will the XE thud and thump on our roads.The powerful 1999 cc mill along with the 8-speed transmission gearbox gives the compact sports sedan enormous power that allows it to reach its top speed of 237 Kmph in no time. The pickup is also smooth and it crosses 100 Kmph from standstill in just 7.7 seconds. For a bump free ride, it has an advanced double wishbone suspension system for the front axle and an Independent integral link for the rear axle that keeps the car running smoothly even on uneven roads.

Jaguar XE Safety

For braking segment, Jaguar XE has powerful ventilated disc brakes for all the tyres with ABS, EBD and Brake assist. In addition, it also includes six airbags, three-point seat belts with front pyrotechnic belt tensioners and force limiters, the cornering brake control, dynamic stability as well as traction control, ISOFIX child seat mounting, run flat indicator, emergency spare wheel, and side impact protection among a host of others.

Jaguar XE Price in Mumbai

Jaguar Xe Ex-Showroom Price in Mumbai ranges from 35,83,807/- (XE Pure) to 44,70,121/- (XE Portfolio Diesel). Get best offers for Jaguar Xe from Jaguar Dealers in Mumbai. Check for XE price in Mumbai at Carzprice

Jaguar XE Bottomline

The Jaguar XE diesel actually does a pretty good job at what it is built for. It gives you a taste of the Jaguar aura of opulence and speed. It has all the bells and whistles that come standard for the segment and a cabin that reminds you of a speedboat. Add the dynamic handling of the Jaguar to the equation and top it up with the gorgeous proportions of the XE and you have a proposition that is just too attractive.It is not that the Jaguar is unrivalled. Running interference here is the comfort-focussed Mercedes-Benz C-Class which offers a soft ride and more cabin space. The BMW 320d also works pretty well trying to find the perfect balance between ride, space and handling while the Audi A4 aims for tech and bling. So, if, making a statement and loving it is your style, the Jaguar XE is the car for you. It might not be the most spacious in its segment, nor does it have the best ride or horsepower. But then it has its own unique proposition that suits a select class of buyers who prefer a bit of style and exclusivity over downright practicality.

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Mahindra TUV300 Hatchback Test Drive & Performance

Mahindra TUV300 Overview

Launched on September 10, 2015, the Mahindra TUV300 (Tough Utility Vehicle) sub-compact SUV is one of the toughest, frugal and affordable cars in its segment. Available in three trim levels – T4, T6 and T8 – the compact SUV comes powered with an all-new 80bhp, 1.5-litre mHawk80 diesel engine coupled with Micro hybrid technology. The Mahindra TUV300 has been designed at the company’s Kandivli, Mumbai office with inputs from Pininfarina, while, the production takes place at Mahindra & Mahindra’s Chakan plant. For information on contact details of Mahindra car dealers in Hyderabad 

Check for Mahindra TUV300 Price in New Delhi

Mahindra TUV300 Exterior

Taking inspiration from the ‘battle tank’, TUV300 has been shaped in a rather boxy manner which may or may not go well with the customer, reason being that some may find it tough and rugged while others may think that it is too plain jane to stand competition like Hyundai Creta, Maruti S-Cross, Ford EcoSport and Renault Duster. Mahindra TUV300 pictures of the outside testify the company’s attempt to come up with a rugged vehicle, but what really works for the SUV is that despite its small size it manages to appeal customers and is not mistaken for an oversized hatchback. Despite its sub-four meter length, the SUV does not seem petite or compressed, probably because it is not feature clad on the outside, the unnecessary styling to make it look sporty has been skipped which works well for it. Front is bold, the engine hood is short and front apron is unusually wide. Radiator grille is reminiscent of Jeep and a hint of chrome is evident around the rectangular openings. Head lights are designed in such as way that fits well with the bold front end. Body coloured lower bumper gets square shaped fog lights featuring chrome surrounds. Air inlets are again wide that add to the aggressive stance. Wheel arches are rather rectangular than round, side view is simple, the black treatment around the window frame, dual tone power adjustable ORVMs, body painted outside door handles and window beltline altogether lends a suave look. Rear too has been designed in line with the rest of the body, a set of simple tail lights and mounted spare wheel are equipped on the tailgate. And the black painted roof rails have been atop appear sport

Mahindra TUV300 Interior

The cabin of the TUV300 is a mix of beige and black, with some dull silver thrown in. While it isn’t the best quality from the Mahindra stable, it does just fine for the price point. The space is enormous, and the cabin proportions felt exact. Taller/heftier members of our team had little to complain about during the drive.The all new dashboard layout is marvellous in our opinion, and Mahindra has perfected its beige-black combination with this particular model. The centre region is coloured in black, while the upper and lower halves are beige.The black design stretches all the way into the front console, extends around the instrument cluster and envelops the steering wheel as well. The centre console is laid out in a simple yet, eye catching manner. We personally feel that it is one of the best looking fascia designs in a Mahindra. The piano black finish for the console adds some zest to the look, and the silver garnish looks nice as well.

Positioned at the top of the console are two AC vents, and right below them is the 2 DIN audio system that comes with Bluetooth, AUX and USB connectivity. The buttons to the radio are spread around the small screen.At the bottom of the fascia, you have three large AC knobs with chrome surrounds. A 12V power socket along with a USB and AUX-In port have been integrated in front of the gear lever, and resting between the front seats are cup holders and other storage options. Power switches for all four windows are also hosted in the console area between the seats, while a small storage pocket is present behind the hand brake. We personally felt that these small pockets wouldn’t hold anything substantial, but you could find them useful for keeping spare change or your keys.

Look up at the roof and you’ll find a cabin light console that resembles that of the Scorpio. Also included here are swivel lamps and a Bluetooth mic. Talking about the inner comfort, we were quite satisfied with the ergonomic build-up of the seating. The front passengers get the benefit of the individual armrests, while headrests for all of the seats further ramp up the comfort. The vinyl and fabric mixed upholstery quality is acceptable. The steering wheel inherits the standard Mahindra design that you can easily spot in other vehicles of the brand including the Scorpio and XUV500. The shiny emblem of the company rests at the focus of the wheel, and audio controls have been incorporated at the left.

The chunky steering wheel is nice to hold. For the top end variants, there is a silver garnish on the lower side of the wheel, which adds an upmarket touch. In front of the steering wheel, the instrument cluster houses the tachometer and the speedometer, and when you take a closer look, it feels as though the company never falls short of chrome. The dials have a chrome touch too.

Mahindra TUV300 Gearbox

The engine is called mHawk80, and it’s a 1.5-litre, three-cylinder diesel that does bear some relation to both the Quanto’s 1.5-litre three-pot as well as the Scorpio’s 2.2-litre, four-cylinder unit. It’s pretty high tech too, using a dual-stage turbocharger and a dual-mass flywheel. So though its power output is just 82.85bhp (16bhp less than the Quanto’s), thanks to two-stage turbocharging, the TUV300 promises to have much better driveability and responsiveness.

And it does. There is an impressive lack of perceptible turbo lag, and it is smooth without much of a step in power delivery; thank that dual-mass flywheel. Mahindra says the motor’s max torque of 23.4kgm is made at 1,500rpm and sure enough, that’s where the surge begins. The best part is that it still feels punchy enough for if you need to make quick and sudden progress, and that’s helped by the somewhat short gearing on the five-speed manual gearbox; also related to the one in the Scorpio. It’s also a fair bit more refined than the Quanto, which itself was not too bad for a three-cylinder diesel, though you still get some vibration through the tall gearlever. This mHawk80 motor does, however, run out of breath quite early – around 3,800rpm – after which it’s all noise and no progress. And though the throw is quite short, the gearlever still feels too tall and utilitarian, and quite notchy too. Mahindra has also given the TUV300 its ‘micro-hybrid’ stop-start system, as well as two separate Eco modes – one for the powertrain and one for the AC, which dull performance for better economy. The result is an ARAI rating of 18.49kpl, which is just 0.16kpl better than normal mode, but Mahindra insists it works much better in the real world.

As you might be able to tell from the photos, we’re at Mahindra’s test track, and as a result, a proper ride and handling test will have to wait till we get the TUV300 out on real roads. What we can tell you, though, is that the suspension set-up feels much like the one on the new Scorpio, and even though it’s not identical, the two are similar. There’s definitely an inherent firmness that you can feel as the tall TUV rocks around if you cross a speed breaker at a slight angle instead of head on, or crashes if you hit a sharp bump too hard. And though the stability overall is quite good (thank that long wheelbase), you still get a little up-and-down movement over undulations. You’ll be thankful for the firmer set-up on the whole though, as a soft set-up like in the previous Scorpio would have led to loads of body movement. It’s a tall, body-on-frame SUV, so of course there’s loads of body roll, but you’ll be quite impressed with how eagerly the front end steers into corners. This is by no means a driver’s car, but it’s tidier than you expect something of its height to be.

Mahindra TUV300 Driving

The Mahindra TUV300 has a tight turning radius. It turns around in little space with ease. The airy feel of the cabin was also a major point in the feel good factor about the SUV. However, what we did not like was the fact that this vehicle rolls a lot over 60km/h. The ride is quite pliant and better than previous generation Mahindra vehicles. However the SUV feels a bit unsettled and skittish over bad patches on the road, especially when driven fast. Mahindra’s ladder frame construction is to be blamed for that , but it isn;t very bad either. The handling of the Mahindra TUV300 isn’t very impressive, it has a prominent roll if you push it too hard. The steering wheel is hydraulic and still light enough for easy manoeuvring around the town. It is a joy to drive it in town.

Mahindra TUV300 Safety

The braking system of the TUV300 is well calibrated. With strong braking capabilities, the compact SUV offers good stability across all rev-range. Under hard braking, when the vehicle hits potholes or bumps, the ABS (anti-lock braking system) instantly stops the car at a safe distance. The side tyres and relatively low centre of gravity than the Bolero also aid to its stability and braking performance.We’re quite impressed with the safety parameters that the vehicle employs. Safety features shared by all the variants include a collapsible steering column, side intrusion beams, a seat belt reminder lamp, an auto door lock function as well as a digital immobiliser.

Mahindra TUV300 Price in Mumbai

Mahindra Tuv300 Ex-Showroom Price in Mumbai ranges from 8,02,850/- (TUV300 T4 Plus) to 10,88,111/- (TUV300 T10 100HP AMT Dual Tone). Get best offers for Mahindra Tuv300 from Mahindra Dealers in Mumbai. Check for Tuv300 price in Mumbai at Carzprice

Mahindra TUV300 Verdict

However, while we’re sure there will be plenty of takers for this tough, rugged look and feel at a relatively affordable price, it seems a bit of an oddity in this segment, where nimble dynamics, refinement and driving ease are also valued highly. In fact, it’s reflected in the slightly awkward proportions, which seem to be trying too hard. And finally, though Mahindra has made great strides in this area, fit and finish is still some way shy of global competition. So, while it’s not perfect, we will say the TUV300 is one of Mahindra’s best efforts yet, and if you think monocoque SUVs are not ‘real’ SUVs, or you want the Scorpio’s tough, rugged appeal in a smaller, more affordable package, this is the way to go.

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Create Amazing Audience for Your Ads

Whether you’re building your seed audience or you just want to grow your current one, contests and giveaways are a great marketing tool. Get out there, launch a contest and start raking in those leads, customers, social followers, and custom actions. 🙂

Hopefully, at this point, you have a few ideas on what type of contest you could run with your business, or even what you might be able to give away to attract your ideal audience. You should also have a huge list of ideas on how to market the contest and the exact steps to start with Facebook ads

A data-driven testing strategy is the only way to accurately, purposefully grow ROI. It’s not so much growth hacking as growth crafting. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. It sounds less exciting than “hacking,” but it actually enables you to be more aggressive and confident in your strategy. For Digital Marketing Companies Check Vivid Digital

Some of the ways to build audiences for your ads sustainably are shown below :

1. Go where your people are

Beats’ top objective for its Super Bowl campaign in 2017 was to maximize reach without breaking the bank. To help identify the best media mix to achieve this goal, Beats and PMG started by taking a close look at the trends behind how live sports videos are viewed.

“We’ve seen a fundamental shift in how live sports content is consumed,” Hwang said. “Each and every day, more and more consumers cut the cord on sports and switch to various digital streaming options instead.”

When it comes to watching Super Bowl ads they may have missed, YouTube is where most viewers turn. “This insight led us to make YouTube our MVP for the Super Bowl moment, and amplify with posts on other social platforms,” Hwang continued.

2. Select Channels to Target Based on Those Personas

Using your descriptive customer profile as a starting point, choose channels for your ads that your customer would encounter and engage with during the course of his or her day.

Every channel requires a different strategy, so it’s important to select which channel you’re targeting before crafting your ads. Targeting a relevant channel is what fills your audience with the right kind of people—the people who are likely to become your loyal advocates.

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people.

3. Leverage Platforms to Grow Audiences Further

SEO tools allow you to examine your audience’s search habits and connect more directly with them. Use these tools to find out what interests your audience, and then let that knowledge power your advertising.

Google Keyword Planner is a great example. Google’s massive store of data is at your fingertips—use it to discover precisely what your audience is looking for, and deliver it back to them in the form of meaningful keywords. Use Keyword Planner in conjunction with Google’s other audience-building tools (like AdWords and Google Analytics) to test and measure how keywords are performing with your chosen personas.

When you pair this knowledge with the right channels, you’ll start carving the internet into your own personal showroom. For SEO Agency in Hyderabad 

4. Plan ahead so you can be nimble as a quarterback during the game itself

When time is of the essence (as it is with any live event), having scenario plans is key. No matter if it was going to be a win or a loss, having Tom Brady in the Super Bowl was an opportune moment for Beats to have a timely reaction. The faster they could react, the better. But fast reactions in the moment require plenty of pre-game preparation.

As Hwang put it, “You can never predict the outcome with live sports, but you can always build out various game plans to be ready no matter what happens. Had several social posting plans prepared so they could pivot our execution a number of different ways in real-time to match what just happened in the game, ready for anything, but got lucky. Serendipitously for both Brady and Beats, we got to activate our social posting strategy for the most exciting scenario could have hoped for—the scenario of Tom Brady leading the Patriots to victory, with the biggest Super Bowl comeback in history.”

5. Create a Super Audience

Once you’ve mastered the science of creating lookalike audiences, you can level up by layering interests to create a super audience. You’ve proven that certain ideas work well for a particular group of people, so now you can hone in further by testing additional interests that might turn already hot leads into loyal advocates.

For one Ladder client, they created a persona targeting people who loved using discounts. By targeting this persona, we built a list of 1,000 emails, fed it to Facebook, and created a lookalike audience of deal lovers. We then layered the “deal-loving” interest on top of that lookalike audience to build a super audience. It earned us record-breaking acquisition numbers.

Once you’ve located an audience ripe for your ads, play with your lookalikes. Experiment with how specific the interests should be, test out a new ad on 5% or 10% of your audience, and see what happens.

Building a data-driven customer acquisition strategy is not magic—it’s better. It allows you to know exactly how and why your audience-building actions are working. Every part of your strategy, from landing pages to welcome emails, can be fine-tuned for success.

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How To Choose Credential Evaluation Service

There are roughly 195 countries in the world, and only about 53 of them list English as an official language. Many people speak English as a second language–and for many it is their third or fourth!

No matter their first language, people around the world strive to better themselves through education. They might migrate to different countries and even continents in pursuit of a great education. The United States offers the biggest education market in the world, and therefore draws a huge number of international students from all over the world. This diversity of applicants and their respective education systems necessitates a common ground for evaluating educational credentials. Check for Credential Evaluations in UT Evaluators

This is where credential evaluators play a part. They work according to a well-formulated ethical standard in the field of foreign educational evaluation in order to serve people who have completed part or all of their education outside of the United States and who are seeking further education (or even professional licensure or employment in the USA). There is no government agency that particularly monitors these foreign credential evaluation services, therefore most of them are certified, recognized or affiliated with various boards and associations.

Affiliation with a selective association is an important indication of the quality of a credential evaluation service and an assurance that the evaluations it performs will be reliable. It is important to note that many universities have their own credential evaluation department which independently carries out their own evaluation of documents, and that these universities may not accept credential evaluations from other evaluators, even if they are part of recognized associations.

Choosing a foreign educational credential evaluation service is similar to choosing other professional service providers.

Questions to ask when choosing a credential evaluation agency

  • The first and most important question is: Is the credential evaluator a member of any of the following associations? It’s important to note that the U.S. Department of State recognizes only AICE and NACES as member organizations which credit evaluation can be requested.
    • National Association of Credential Evaluation Services (NACES)
    • Association of International Credential Evaluators (AICE)
    • American Evaluation Association (AEA)
    • European Association of International Education (EAIE)
    • American Translation Association (ATA)
    • NAFSA: Association of International Educators (NAFSA)
    • American Association of Collegiate Registrars and Admissions Officers (AACRAO)
    • America-Mideast Educational and Training Services, Inc. (AMIDEAST)
  • Does the evaluator offer the type of credential evaluation required for the pertaining course and/or documents?
  • Are the credential evaluation reports presented in the necessary format for the intended purpose?
  • How competent are the fees for these credential evaluation reports?
  • What is the average time taken for these credential evaluation reports? What kind of rush period/emergency policies does the credential evaluation agency have?
  • Credential evaluators on an average may take anywhere between one to four weeks to issue an evaluation report.
  • Does the credential evaluation agency have a quick and efficient setup for answering customer queries?
  • Is the credential evaluator able to provide genuine client references/reviews? How good and reliable are they?
  • How long does the credential evaluation agency keep their records?
  • Is it possible to obtain more copies of the credential evaluation from the evaluator if needed in the future and what is the procedure to obtain the same?
  • How long has the credential evaluation agency been in this business?
  • What is their refund policy in case of withdrawal of the evaluation application?
  • Can the type of evaluation request be changed once placed? What sort of penalties apply?
  • What policy does the credential evaluation agency have to handle disputes?

The internet has made this process a lot easier, as most credential evaluation associations provide a list of credential evaluators affiliated with them on their site. Additionally, the websites of these credential evaluators often list the details necessary for choosing an appropriate credential evaluator. Some of the most commonly used evaluators in the United States include International Education Research Foundation, Inc. (IERF), Academic Evaluation Services (AES), World Education Service (WES), Educational Credential Evaluators, and Inc. (ECE).

Customer satisfaction is held in high priority by most well acclaimed credential evaluators. If a student disagrees with an outcome of a credential evaluation, or seeks any sort of clarification, these credential evaluators oblige by providing responses with explanations entailing methods, procedures and other considerations involved into the credential evaluation process.

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Toyota Innova Crysta Engine & First Drive

Toyota Innova Crysta Overview

If there has been any MUV that has won the hearts of Indian customers, it has been the Toyota Innova. The Innova has been the japanese manufacturer’s best seller in India. Though being priced at a premium to its competiton, the Innova took not time in becoming a favourite and a preferred people mover. Comfort, space, reliability and many more factors helped it become a best seller. New Toyota Innova Crysta 2017. This vehicle is now better on performance, features, fit and finish and also space. View offers on Toyota Cars from Toyota dealers in Hyderabad at Autozhop

For price details on Toyota Innova Crysta visit CarzPrice

Toyota has once again set a benchmark with the Innova Crysta. Now it is upto the competition to catch up. It has once again started to sell in large number despite the hike in price. That shows the level of confidence that people have in the Toyota Innova brand. We review the Toyota Innova Crysta in detail and tell you whether it is worth buying. Read on further.

Toyota Innova Crysta Design & Style

The new Innova Crysta like we already mentioned looks sharper and edgier than before and if you ask me this people mover is also previewing Toyota’s new designs language which can also be seen in some of their recent products as well. Talk about swize and the new generation Inoova Crysta is wider as well as longer than its predecessor which in turn has created more room inside the cabin.Towards the front the Innova gets wraparound headlamps which gets integrated projector and LED units . Apart from the new headlamp unit the front profile also gets massive grille with chrome laden slats. The long front hood also gets some edgy character lines as well.

The side profile however looks simple but the new ORVM’s gets integrated side indicators and the huge glass area towards the side profile helps even the third row passengers to get proper view of their surroundings. The highlight of the side profile however is the diagonally cut D pillars.Walk towards the rear profile and you will greeted with the double layered completely new wrap around taillamps.The rear profile also gets an integrated rear spoiler as well which gives this massive vehicle some sporty appearance. There is even a shark fin antenna towards the rear roof area. Lastly the rear deep opening tailgate completes the overall look of the new Innova Crysta. The rear tailgate also gets the Smart Close back door system which automatically locks the door once it has been released.Overall Toyota has gone for the grand tourer type styling on the new generation Innova and it definitely looks impressive and much more modern than its predecessor.

Toyota Innova Crysta Cabin & Comfort

Arguably the biggest transformation has happened on the inside and the cabin feels spacious, open and crisply styled. The modern dashboard looks fresh, is well detailed and the swooping dash top looks really great without being overdone. Details like the single piece of metal strip which runs across the top of the dashboard looks premium and classy. Visibility from the high front seats is good and this makes it easy to drive especially in traffic.Despite the swooping dash, ergonomics are spot-on and everything from the touchscreen to the Air-con controls are tilted upwards for ease of use. The blue backlit instrument cluster looks modern and the digital centre screen hosts a comprehensive trip computer. USB and aux-in ports are cleverly placed in the middle for an easy access for front and rear passengers. As an observation we would have preferred more USB ports especially considering it’s a premium seven seater. The touchscreen is intuitive to use and it host various information like satellite navigation, eco display (which shows how efficiently you are driving), Bluetooth telephony and music system controls. On the downside I would have preferred the volume control to be a knob for easier access while driving.

As far as upholstery is concerned the top of the line ZX variant gets leather seats. But while in the manual transmission variant you get an all-black cabin which looks sporty, the automatic features a more classy brown upholstery. Overall quality especially on the upper portion of the dashboard is quite good and Toyota has added some elements to justify the high asking price. The touch points like the armrest on the doorpad is covered in soft velvety fabric, the chunky leather wrapped steering with large control button is great to hold, the gloss black finish on the front doorpads look classy (weirdly the rear doorpad gets wood finish) and even the control stalks are of high order. But considering it’s an expensive car we expected better consistency especially lower down in the cabin.The sea of black hard plastics around the glovebox, cupholders and doorpads look shiny and the graining could have been better too. Even the air-con buttons are too small and the chrome finish doesn’t look very convincing. We also felt that although the old Innova didn’t have the premium leather dash top and modern design, it had better quality consistency across the cabin.

Thanks to the larger dimensions the cabin feels wider and is more spacious than before. Seat comfort is first rate and the contoured front buckets are very comfortable. The driver seat in this top Z variant is powered too, and combined with the telescopic steering adjust, finding an ideal driving position is extremely easy. The middle row sees the biggest improvement and the extra cabin width has allowed Toyota engineers to give larger and more accommodating captain seats.The middle-row buckets are supportive, underthigh support is really good and the reclining backrest makes this a great chauffer-driven car. The ceiling mounted blue ambient lighting and the large glass area makes this a great place to be in.Even the front passenger seat can be adjusted using a well designed lever from the back. If you love working on the go, the foldable trays in the back are placed at an ideal height and their 7 kg weight capacity make them perfect to place your laptops on.

The third row though is not a huge improvement over the old car and the combination of the high floor and low seat makes it comfy only for short stints. You also get a removable headrest for the middle passenger (how will he fit in the narrow seat is a different matter) and all three occupants get three point seatbelts.Visibility from the third row though is hampered by the stylish triangular quarter glass. With all three rows up, boot space is reasonable and can be extended by folding the last row when not in use.

Toyota Innova Crysta Engine & Transmission

So the updates to the exterior and interior are both huge improvements, but there’s even more good news in store. The Innova Crysta comes with two entirely new diesel engines, a 2.4-litre with a five-speed manual gearbox, and a 2.8-litre with a six-speed automatic gearbox. The 2.4 manual first, and when compared to the old 2.5-litre engine, there are some similarities. This one too is not very refined, sounding a bit gravelly at start-up and then again at higher revs, and it also doesn’t enjoy being revved a lot, making you want to shift up well before the redline. However, both these aspects are slightly improved from the old car. The Crysta settles into a smooth and relatively silent hum at low to medium revs, and though you’ll still want to shift up early, you get more out of each gear now. The rest is all positive. For one, there’s more power – 150hp is a significant jump in power over the old 102hp, and at 13.1sec, the Crysta is a full 4.4sec faster from 0-100kph than the previous car! It even feels much stronger when you’re overtaking, which is essential when you’re out on the highway with a fully loaded-up car; this is helped by its solid 343Nm of pulling power that’s made as low as 1,400rpm. The old Innova was geared very short, so cruising in fifth on the highway was a noisy affair and the engine sounded strained. The newer car has a much broader torque spread and relatively taller gearing, so it feels a lot more comfortable loping along at high speeds, although we feel a sixth ratio would have made it more effortless still. So it’s a great highway cruiser, but if you find yourself in traffic, you will notice the clutch pedal is on the heavy side and that the short gear lever needs a little more effort. It’s also got three drive modes – Eco, Normal and Power. Eco is best for when you’re in town and want to stretch every last litre of diesel, while Power yields the quickest responses to accelerator inputs. But Normal mode is the best for everyday driving, delivering a good mix of power and efficiency.

What really tells you that the Innova is now a seriously premium car is the availability of an automatic gearbox. The six-speed unit also comes with a larger, even more powerful diesel engine – 2.8 litres with 174hp at 3,400rpm and 360Nm at 1,200-3,400rpm. This car is properly quick, being able to cross 100kph in just 11.5sec, and this is despite the fact it weighs almost 1.9 tonnes! The automatic gear shifts themselves are smooth, but we feel the system is too eager to change gears sometimes, even when not necessary. And while there are no paddle shifters for manual gear control, you can change gears manually with the gear lever itself.

Toyota Innova Crysta Ride & Handling

The Toyota Innova has grown in size and gets a new frame but is also heavier now. In the early days of the Innova, people worried about the dimensions of the car as it was called too big for the city. The new one is even bigger and thus less maneuverable. Still underpinned by a body-on-frame platform with the steering still being a hydraulic unit, the Innova feels heavier to drive than before as the steering is on the heavier side and requires effort at low speeds, taking u-turns can be taxing. It does weigh up decently at high speeds but there is still a lot of slack in the straight-ahead position.

There is very good stability as you cross triple digit speeds, the Toyota Innova Crysta holding its line well on our not so perfect roads. The car also gets what Toyota likes to call ‘aero stabilising fins’. Without doubt, the biggest improvement has come to the ride quality of the vehicle. The work on the suspension is immediately apparent as this MPV rides beautifully even on bad roads. Bumps are absorbed very well and that’s inspite of the firmness at low speeds. Vertical movements are very well controlled and as you up the speed, the flatter ride only becomes better. There is quite a lot of body roll though but the Innova handles quite well for its weight and size. The brakes have good stopping power.

Toyota Innova Crysta Safety & Security

The braking system of the Innova Crysta has front disc and rear drum brakes with anti-lock braking system as a standard in all variants. The Innova Crysta models have three airbags, one for the driver, one for the co-passenger and the third one for the knee of the driver. The top-end variant ZX has a front side and curtain airbags as additional safety features for the occupants

Toyota Innova Crysta Cost in Chennai

Toyota Innova Crysta Ex-Showroom Price in Chennai ranges from 13,55,258/- (Innova Crysta 2.7 GX MT 7 Seater) to 22,16,352/- (Innova Crysta 2.8 ZX AT 7 Seater Touring Sport). Get best offers for Toyota Innova Crysta from Toyota Dealers in Chennai. Check for Crysta price in Chennai at Carzprice

Toyota Innova Crysta Conclusion

The Innova Crysta has gone on sale at a price range of Rs 13.84-20.78 lakh (ex-showroom, Mumbai). Yes, that puts it out of the realm of conventional MPVs from Maruti, Honda, Chevrolet, Mahindra and Renault and almost into the territory of seven-seat SUVs and even executive sedans. When you’re paying this much money, you have certain expectations of space, quality, luxury and comfort, and the good news is the Innova Crysta delivers on just about all of them. Sure, refinement is still not the greatest, and the steering, clutch and gearbox can get a bit tiresome in traffic, but these are minor setbacks in the scheme of things. The Crysta takes all the old Innova’s strengths that customers just love, and amplifies them. Yes, you will have to pay a premium for it, but as most owners of the previous car will tell you, it will be worth it.

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(Deliberate) practice makes perfect: how to become an expert in anything

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The human race is out-doing itself.

We’re faster, smarter, stronger, more emotionally-intelligent and artistically-gifted than ever before.

Take a look at any profession in the world today.

From music to maths to track running, the previously-impossible is being achieved every day.

Where does this continuous, steep upswing in the standards of excellence come from?

No, there hasn’t been a surge of extraordinarily talented people being born.

The myths of mastery How long does it take to become a master of your craft? Is talent something you’re born with, or something you acquire through learning? And what do highly-skilled people do differently from the rest of us mortals? Researchers have been searching for answers to these questions for decades. And recently, they made a surprising discovery.

The crème de la crème — or ‘expert performers’, as they’re officially known — all have something in common.

(And it’s not 10,000 hours.)

Debunking 10,000 hours In Malcolm Gladwell’s 2008 book, Outliers: The Story of Success, he pinpoints 10,000 as the ‘magic number’ of hours a person needs to devote to their craft to become an expert.

He cites people like Bill Gates and the Beatles, who famously invested vast amounts of time to sharpening their skill-set.

His theory is based on the research of Dr. K. Anders Ericsson, a professor of psychology who has pioneered the study and science of peak performance.

But Ericsson does not entirely agree with Gladwell’s conclusions. In fact, he calls them:

“… a popularised but simplistic view of our work … which suggests that anyone who has accumulated a sufficient number of hours of practice in a given domain will automatically become an expert and a champion.” According to Ericsson, becoming an expert in something isn’t just a matter of clocking up thousands of hours. What distinguishes a virtuoso violinist or an Olympic athlete from the rest of us is how they spend these hours.

Enter deliberate practice.

Deliberate practice is focused, consistent, goal-oriented training. It favours quality over quantity. It knows not all practice is created equal. Natural talent is overrated

There’s a common assumption that talent is something we are, or aren’t, born with.

But Ericsson believes that genetics play less of a role than we think.

Take Mozart. Almost anyone would consider him to be a musical genius. But according to Ericsson,

“If you compare the kind of music pieces that Mozart play at various ages to today’s Suzuki-trained children, he is not exceptional. If anything, he’s relatively average.” He claims that Mozart achieved mastery not due to inherited talent, but because he practiced long and hard from a very young age. For website design company visit Vivid Designs

“The belief that one’s abilities are limited by one’s genetically prescribed characteristics….manifests itself in all sorts of ‘I can’t’ or ‘I’m not’ statements.” So is a conviction that we lack the necessary talent the only factor holding us back from being the next Steve Jobs?

Not quite.

There is significant evidence to show that working memory is heritable, and that cognitive ability as a child plays a role in adult achievement.

But no matter a person’s genetics, expertise can’t be built without working hard — and smart — over many years.

Why regular practice isn’t enough Typically, repeated practice takes us up to a medium level of success. After an initial spike, progress stalls, plateaus — then grinds to a halt.

Because when you reach an average level of competence, your ability stops being a work-in-progress and starts being a reflex.

That’s why repeating a skill regularly over many years alone — cooking, driving, exercising — doesn’t lead to expertise.

You’re maintaining a skill, not building on it.

And for most areas in our lives, a baseline level of skill is enough. But if we want to truly excel, we have to push past this complacency and out of our comfort zone.

People who continually improve never slump into auto-pilot.

Instead, they keep taking apart the pieces of their skill and putting them back together to create something better.

Rather than treading water, they take their practice to the edge of their ability, and then step (or leap) beyond it.

The five-hour rule Author and entrepreneur Michael Simmons discovered a common denominator that ties in with Ericsson’s research.

Simmons refers to this as the ‘five-hour rule’: one hour, each weekday, devoted to highly-concentrated learning.

And it’s these consistent, intense bursts of effort that sets them — and other highly-accomplished people throughout history — apart.

Benjamin Franklin kept a strict daily schedule and set aside time for focused learning, reflection and reading. He tracked his progress and set small goals. Theodore Roosevelt devoted a couple of hours each day to intense study, a habit he started at university and continued into his US presidency. Elon Musk is known for his deep commitment to learning and self-improvement, and often reads two books a day. Sounds a bit more manageable than the 10,000 hour rule, doesn’t it?

But it’s not always easy.

Deliberate practice makes perfect Performing skills you already know is satisfying — but this won’t enhance your skill level.

So, deliberate practice isn’t just about continued repetition.

It’s structured. It’s thoughtful. It’s strategic.

You aren’t just mindlessly practicing. You’re intensely engaged. You’re teetering on the edge of what you are and aren’t capable of doing.

It shouldn’t feel comfortable.

Like a rubber band, you’re constantly stretching yourself to your outer limits. There needs to be constant pressure and impetus for change.

And if you aren’t clearly moving forward with one technique, you go back to the drawing board.

In other words, if you achieved something yesterday, you must do more than achieve it again today.

There’s no standstill.

That’s how growth happens.

Deliberate practice in 4 steps Developing proficiency in any skill is not always fun, or even enjoyable.

I’ve learnt this firsthand over the 12 years (and counting) it took me to build my company, JotForm.

I’ve been with my product, fed up with myself and fed up with grappling with yet another issue.

What’s made me hang in is visualizing where the time I spend developing a new or greater understanding will take me.

And by listening to my resistance instead of fighting it, I was able to grow JotForm to almost 4 million users without any outside funding.

Still, to push through these feelings, day in, day out, you’re going to need to build smart systems to support you.

Here’s how to get the ball rolling.

1. Set small goals You need to keep your eyes firmly on the prize to keep up momentum.

That’s why wishy washy goals like ‘getting better’ won’t be compelling enough to propel you past your current abilities — on their own, at least.

And as I’ve written before, lofty goals will intimidate — and throw you off track.

The alternative? Bite-sized, clearly-defined, achievable steps in the right direction.

Small goals are foundation of deliberate practice. They should take into account your current knowledge and push your limits, little by little, towards meaningful change.

This means distilling your general, long-term goal — improvement — into a series of concrete building blocks.

Long-term goal: become an expert runner

Medium goal: run the 2019 marathon

Small steps to get there: reduce your running time by 5 minutes every week.Web development

Identify main areas for change. Write them down. Make a checklist. Rooting goals in specificity will encourage action. Once you have a clear system in place, everything else will slot into place. Web designing services in Mumbai

2. Be consistent Prolonged, sustained effort is often uncomfortable or frustrating. And that’s the whole point.

Deliberate practice isn’t necessarily enjoyable: you’ll need to sacrifice short-term pleasure for long-term success.

This dilemma applies to most things in everyday life. Take me as an example.

When people ask me how I was able to grow JotForm to a company of 110 employees without any investment, many of them want me to talk about passion or tell inspiring stories.

The truth is, I’ve never been super passionate about building forms. I didn’t follow my dreams.

I just showed up and put in the boring work every single day over the last 12 years while I watched countless competitors enter & leave our market.

It wasn’t always fun, especially when you try to build your startup in one of the most competitive industries around: online forms. Even Google Forms stepped into the ring and remains one of our toughest competitors.

But it’s pushing through this frustration that leads to significant improvement. It’s getting on with it especially when you’re too tired and can’t be bothered.

Deliberate practice is only effective because of its regularity.

So commit to your hour per day, and protect it at all costs. Soon, action will become habit and there will be no decision left to make. That’s where the magic happens.

3. Track and measure To progress in any area, you need to pinpoint your strengths and weaknesses to identify problems and solutions.

How many stories are you publishing per week? How many miles are you running? Be methodical, and keep track of your progress everyday.

It’s also crucial to seek out regular feedback: from existing experts and peers as well as through self-assessment. An honest perspective is essential for gaining a realistic view of your progress.

Write it down. Record it. Measure it. Repeat.

4. Recharge Deliberate practice requires your full, undivided, 1000% attention. That’s why it can only be sustained for short periods.

Experts have capped optimal practice time at one hour per day, three-to-five days a week, with reduced benefits after two hours.

So keep it short and sweet, however tempting it might be to push on when you feel like you’re nailing it. Set an alarm, and be strict on yourself to duck out when the hour is up.

Why? You need to recharge.

Extreme focus is a tough mental workout, and you’ll only feel its benefits if you give yourself time to recover. Counteract the intensity of deliberate practice by doing nothing at all.

Your body, and your brain, will thank you.

Small goals are foundation of deliberate practice. They should take into account your current knowledge and push your limits, little by little, towards meaningful change. This means distilling your general, long-term goal — improvement — into a series of concrete building blocks.

Long-term goal: become an expert runner

Medium goal: run the 2019 marathon

Small steps to get there: reduce your running time by 5 minutes every week.

Identify main areas for change. Write them down. Make a checklist. Rooting goals in specificity will encourage action. Once you have a clear system in place, everything else will slot into place.

Prolonged, sustained effort is often uncomfortable or frustrating. And that’s the whole point.

Deliberate practice isn’t necessarily enjoyable: you’ll need to sacrifice short-term pleasure for long-term success.

This dilemma applies to most things in everyday life. Take me as an example.

When people ask me how I was able to grow JotForm to a company of 110 employees without any investment, many of them want me to talk about passion or tell inspiring stories.

The truth is, I’ve never been super passionate about building forms. I didn’t follow my dreams.

I just showed up and put in the boring work every single day over the last 12 years while I watched countless competitors enter & leave our market.

It wasn’t always fun, especially when you try to build your startup in one of the most competitive industries around: online forms. Even Google Forms stepped into the ring and remains one of our toughest competitors.

But it’s pushing through this frustration that leads to significant improvement. It’s getting on with it especially when you’re too tired and can’t be bothered.

Deliberate practice is only effective because of its regularity.

So commit to your hour per day, and protect it at all costs. Soon, action will become habit and there will be no decision left to make. That’s where the magic happens.

To progress in any area, you need to pinpoint your strengths and weaknesses to identify problems and solutions.

How many stories are you publishing per week? How many miles are you running? Be methodical, and keep track of your progress everyday.

It’s also crucial to seek out regular feedback: from existing experts and peers as well as through self-assessment. An honest perspective is essential for gaining a realistic view of your progress.

Write it down. Record it. Measure it. Repeat.

Deliberate practice requires your full, undivided, 1000% attention. That’s why it can only be sustained for short periods.

Experts have capped optimal practice time at one hour per day, three-to-five days a week, with reduced benefits after two hours.

So keep it short and sweet, however tempting it might be to push on when you feel like you’re nailing it. Set an alarm, and be strict on yourself to duck out when the hour is up.

Why? You need to recharge.

Extreme focus is a tough mental workout, and you’ll only feel its benefits if you give yourself time to recover. Counteract the intensity of deliberate practice by doing nothing at all.

Your body, and your brain, will thank you.

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