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Getting Your Start Up With Digital Marketing

SEO Agency in London

Getting a startup off the ground is difficult. Between finding funding for your project, fulfilling several different roles on your own in the early stages, and getting your product out to people, there’s a lot to get done.

If your goal is to monetize your startup eventually, you are going to need a robust digital marketing plan.

Although you are not expected to know every single thing about the vertical, digital marketing for startups is one of the most important aspects of your business once you have a firm idea in place.

Here’s how to get your startup going with digital marketing.

Collect Emails

Email addresses are the digital currency of the internet, and email marketing is still a powerful tool for businesses. In fact, the Data Marketing Association found that email marketing continues to deliver strong results (a 122% ROI). For SEO Company London Check Vivid SEO

However, not every business understands how to harness the power of the email list.

Just a few tips for starters:

A. Craft a catchy subject line

B. Use language that is easy to understand

C. Avoid text walls

D. Discuss the benefits of your company

E. Optimize your email for mobile devices

If you can build an effective email list, you will see significant returns.

Get Social

Whether you run it yourself, hire a digital marketing startup, or use a freelancer, someone needs to be active on your social media profiles. Despite declining numbers in some areas, social media channels remain an important way for your business to gain exposure.

The Social Media Examiner reported that 90% of marketers feel that social media is important to their business. They also noted that 89% of marketers feel that their social media campaigns have increased exposure for their company.

A strong social media marketing can also increase traffic to your website, develop loyal customers, improve your search rankings, increase sales, and establish you as a thought leader in your industry.

Have A Plan For SEO

SEO is not a project. As long as your company is alive, you will be working on your SEO. It is one of the single most effective ways of driving organic traffic to your website. Also, it’s all free if you’re willing to put in the time and effort it takes to learn effective strategies.

It may seem like enough for you to build a beautiful website and set up social media channels. But the unfortunate reality is that people are not going to just start showing up to your website. You need to think about what kinds of keywords people are searching for in your industry and what kind of keywords will work for your company.

If you don’t have the time to find out, there are plenty of reputable digital startups out there with good prices.

Content Marketing

Maybe the most important aspect of digital marketing for startups is content marketing. If you do not already know what it is, content marketing is when a company uses original content (think blogs, videos, guides, etc.) to provide value to their customers.

The best thing about content marketing is that your readers and customers will love it since the driving force behind it is that you solve their problems and answer their questions. If you are a mechanic, for example, you could create a video about how to fix a common problem that your customers have (maybe changing spark plugs).

Get Started Now

The best time to start digital marketing for startups was five years ago. But the second best time is now! For more details on SEO Services in London Click thebigtrak.com 

It all may seem overwhelming at first. But the best thing you can do is to start producing content and marketing your services as soon as possible.

As long as you are willing to study, learn, and try new things, you will be well on your way to becoming an expert in digital marketing.

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The Virtual Phone System Is Endowed With Many Features For Business

Virtual Phone number

The hosted virtual PBX solution offers you numerous useful features compared to the old hardware based systems and more than that, it enables you to save a lot of money.With competition getting fiercer in almost all business sectors, it is critically important for a business enterprise to have an efficient communication system for it to stay and survive and grow.

After studying various phone systems available in the market, it can be said without fear of contradiction that a hosted PBX virtual phone service is the best option for small and midsize business houses to optimally meet their communication needs.

Yet another huger benefit of virtual PBX system is that you need not invest in costly equipment and the maintenance and support is the responsibility of the service provider.

A hosted PBX virtual phone service has a variety of features to give a more professional image for your business. The virtual PBX system is so called because all the functions of a regular PBX system are offered through a hosted server.

In fact, hosted PBX virtual phone system operates in the same manner as any large phone system.The virtual PBX is endowed with many features such as auto attendant, call waiting, call forwarding, fax to email, virtual receptionist, caller ID, follow me-find me, music in hold, conferencing and more.

Depending on the choice selected by the caller, calls are immediately transferred to the extensions. This system expertly manages several calls arriving together and accomplishes call routing without transmitting busy tones.

During the initial stages, PBX systems were very costly and unaffordable to many and were also difficult to install. Thus, it was beyond the reach of many small and midsize business enterprises.

But today, thanks to the modern technology, the scenario has completely changed for the better. Now the business houses need not buy and/or maintain any PBX equipment at their premises.

The entire system will be maintained by the Virtual Phone Services   provider and all you have to pay is monthly fees. This is a great boon to businesses as there is neither initial investment for purchasing the equipment nor spending money for regular maintenance and periodic repairs.

Virtual PBX phone systems with VoIP (Voice over Internet Protocol) technology are affordable and resourceful telecommunication option for small and midsize businesses.

Apart from being affordable, virtual PBX phone systems are highly scalable and it not necessary for you to overbuy and keep incurring avoidable expenses.

Additional extensions and features can be added at any time based on your ever growing business requirements.VoIP virtual

PBX phone systems enable outbound calls to national and international sites to be made at very economic rates. If your business needs to make frequent long distance calls, you will make a huge savings.

At the same time, small and midsize businesses companies can establish a virtual business presence anywhere without setting up physical offices.

Some virtual phone service companies offer a free 30 day no risk trial period without any contractual obligation. You can certainly avail this coveted offer before finalizing the service provider.

To sum up, Virtual PBX is an excellent communication choice for self- employed professionals, SOHO, small and medium sized business houses.

The services are provided through a hosted server and as the PBX services are used by a number of clientsHealth Fitness Articles, the services are made available at cheap monthly rates.

 

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WHAT IS DIGITAL MARKETING

SEO Company London

 

The tradition of digital marketing & network marketing is increasing with a good rapid speed. Which results in the lack of digital marketers in india. The number of internet users is becoming triple in last one year.

Traditional Sales and Marketing are also important for FMCG marketing. But at present Digital Marketing is a great way for advertising your product within a minute anywhere in the world.

It is also not very expensive for companies. They dont have to give travel expenses to digital marketers. Marketers can easily reach the worldwide customers from the office or from there homes. For SEO Agency in London visit Vivid SEO

Like Sales marketing techniques, Digital Marketers also uses some techniques to do there works which are listed as follows -:

1 – Social Media Marketing -:

This is the platform where you can promote your brand via some social media platforms like facebook, instagram, linkedin, twitter, pinterest.

2 – SEO -:

This is the process to rank your website higher on the google search page with this organic traffic reaches our site. This is the most important task in digital marketing. We can rank our websites and blogs from this process.

3 – Content Marketing -:

This is also the most important task to create interesting contents. through which people took interest in your blogs or services via blogs or ebooks.

4 – PPC (pay per click) -:

This is a method used for getting traffic to your website by giving comission on every single click made on your advertisement.Moreover Google Adwords is one of the biggest ppc platform in which it gives top rankings on its search engine pages.

5 – Affiliate Marketing -:

This is a commision based advertisement in which you get commision for promoting someone else brand or services at your website. Like social media ads. For more SEO services in London visit thebigtrak.com   

6 – E-mail Marketing -:  

E-mail marketing is the best way to attract your customers towards your offers. As well as redirect peoples traffic to your website by creating foolow up mails, newsletters etc.

SOME OTHER MARKETING METHODS ARE -:

SALES & MARKETING

FMCG

NETWORK MARKETING

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The 7 Issues Of Free Virtual Receptionist & How Free Virtual Receptionist Work

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The Virtual Receptionists then sent a prompt reply or message to the right person in the company or outside of it.The power to send calls and messages is completely in your hands. Through this software, getting work done becomes quicker and easier.

The jobs can easily be sent to the VR with just a click of a button.Free Virtual Receptionists use specific software’s that is connected to your phone system and computer. You can re-route the calls or mails to the receptionist just as you would to a traditional one.

Issues with free VRs

However, it is important to note that since most VRs are paid, a free VR may not be as useful as one on contract. And that is why there are certain cons that are associated when using a free VR to tend to business needs.

Some of these are as follows:

1 Reliability

The reason why free virtual assistants are not too reliable is because they are, well, free. And free is often associated with cheap.

Therefore, the service may not be as top-notch as one would expect it to be. Plus, most that are available in the market are trial versions. Which means you won’t be entitled to its complete services.

2 Poor response

Most companies that provide free VR services may not be as dedicated to your business as a paid VR. That is because a VR depends on many resources which cost money. And since these resources are more or less reserved for businesses who really need them, a lack of response on their part can be expected.

If it is for a trial, then it may be beneficial for you. Otherwise, you may want to spend money and settle for a paid VR service.

3 Does not provide the complete picture

Picture this. You are a new company and would like to hire a VR for his services. However, you are also short of money and do not really know how a VR works. So, you settle for a free VR or a trial version of an original one and you end up being dissatisfied with what you receive.

It can change your perspective and that may not be a good thing. Times are changing, and smart business strategy is the key to growth. But if you get stuck on a particular notion, then your business can take a bad hit.

4 Logistical short comings

Physical collaboration will always have a greater impact than technological interactions because of one simple reason – physical interaction cannot be disrupted during an important meeting. Technology has a tendency to fail, no matter how small the chances might be.

But in a physical interaction, the only way something can disrupt the communication is if a major problem occurs.Meetings are based on timings and communication and when both do not take place smoothly, businesses take a hit.

5 Dealing with the language barrier

Free VRs work from a number of countries around the world and sometimes, miscommunications occur due to language barriers. It’s not just restricted to grammar and diction but also includes cultural and social nuances as well.

Although the Virtual Receptionists cannot be blamed for such shortcomings, these problems do exist and you as a leader must find a way to work around it. Also, keep in mind that free services are often not the best option to entrust communications.

6 Risk of data security

It is possible that a free VR won’t be as dedicated to your campaign as other employees within the organization. And even when he does there is a risk of the data getting leaked out to the public.

After all, VRs will be in charge of sensitive information and some of it might be enough to put the company at risk.

7 Research before you Hire

It is always important to do a background check before hiring a free VR. Job experiences and recommendations are a plus. A VR with credible background is easier and safer to work with than a new one.

 

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Some Of The Top Advantages For Business Phone System

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There are been tremendous technological advancements in the field of telecommunications that today small businesses can avail sophisticated phone system with an array of valuable features.The market is flooded with many types of small business phone systems in a variety of configurations with a range of features and concomitant benefits. We are today living in the Internet age and most small business phone systems run on Internet Protocol (IP) networks.

There are several kinds of telephone systems today for all types and sizes of business enterprises. The different systems enable personnel in a business house to communicate both within the organization and outside to their customers and associates.

The primary types of business phone number are the Private Branch Exchange (PBX), Key System Unit (KSU), Voice over Internet Protocol (VoIP) and mobile devices.

Private Branch Exchange (PBX) Telephone System

The most common and traditionally popular telephone system is the PBX system, which is appropriate for organizations with at least 40 or more employees.

The PBX system is suitable for expansion in case of business growth, and usually comprises most of the features needed for general communication.

PBX systems have certain features, such as one central number and extensions to reach various personnel, automatic call distribution and answering, and customised greetings to callers.

Key Service Unit (KSU) Telephone System

The KSU system consists of a multi-line telephone service that includes the phones, wires, jacks and other necessary hardware, plus a central unit that is a special computer referred to as the Key Service Unit (KSU). This is the size of a normal medicine cabinet and is usually attached to a wall with an electrical outlet positioned nearby.

The KSU system enables users to manually control and direct incoming calls. This type of business phone system is suitable for organizations with 10 to 40 employees. It is usually less costly than a PBX system and can handle fewer connections.

Among its various standard features and functions, the KSU system permits interoffice dialing, and shows lines that are already engaged.

The VoIP Alternative

A new addition to the range of business phone systems is the Voice over Internet Protocol (VoIP) system. An innovative system that does not need too much software or hardware, the VoIP alternative is now gradually replacing the traditional methods of telephony with reduced costs and many additional features.

The hosted VoIP system eliminates infrastructure costs to a great degree because calls are diverted to virtual software that is known as a “softphone”, which functions as a phone interface. Using headset and microphones, company personnel can make and receive calls through the Internet.

This system cuts costs substantially. Expansions and other modifications are possible without incurring additional hardware and other additions.

The VoIP system also enables calls to be directed to mobile devices, so company employees can conduct business while away from the office location. Wireless communication allows users to connect to the Internet, check mail, and do anything they would do if connected to the Internet at their offices.

 

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What Is The Future Of AI In Social Media

SEO Company in Hyderabad visit Vivid Digital

 

There’s been nothing more rampantly spreading itself, than AI in the digital space. Be it computing to machine learning; marketing via chatbots to building industrial robots; gaming to NLP, and so on so forth. Before talking about the future of AI in Social Media, let’s step back, and first see what does AI mean, and then draw its relevance to Social Media.

Artificial Intelligence is a way of making a computer, a computer-controlled robot, or a software think intelligently, in a similar manner an intelligent human brain thinks. It is based on the study of how a human brain thinks, and how humans learn, decide, and work while trying to solve a problem; and progressively make themselves more intelligent by learning from the past. It’s a self-feeding process. For Digital Marketing Companies Check Vivid Digital 

Now, let’s look at social media. It is all about humans connecting with each other; sharing information and interacting; making their presence social, and impacting each other in a good way or bad. It is only straight forward that AI, which is based on, and learns the human tactics, will be an inherent part of how social media evolves into social ecosystems that exhibit intelligent behaviour, learning, demonstrating, explaining, and giving advice to its users. We will witness a sea change in the social platforms, methods of sharing, services offered, benefits to people, benefits to brands, and of course to the society at large.

For social media, this means AI can provide aid with anything from bespoke product ideas based on earlier arrangements, to appearance and voice identification, to profound sensitivity investigation. Facebook’s facial recognition tool recommends which friend to tag in a picture by analysing the photo. This can be extending to brands by recognising places in the photos. Brands can ask fans to post pictures with their stores, for example. AI can recognise the store and give instant discount coupons. Wouldn’t that be brilliant for a marketer to reach out to the audience and make an impact? For SEO Companies in London visit here

Another challenge brands face, and so do social media agencies, is deciding on which content to publish at what time to get the maximum reach and which influencers to use to give that right push. AI can come to your rescue by sifting through the large content bank of posts, influencers, audience behaviour on social media; and then recommend and publish just the right content at the right time, and bring in the most suitable influencers to pump up the reach.

Not to leave behind customer service. Today, people prefer the easy way of chatting with businesses than talking over telephone. This is a huge area of opportunity, and I have written about the use of chatbots in various industries such as hospitality, service, healthcare, etc. AI is only going to be increasingly used to provide instant customer service ranging from redressal of issues to recommendation of the right product to purchase, to guiding them to the nearest store to buy it. There’s a plethora of things that can be done by integrating AI seamlessly into social media channels.

The professional network LinkedIn uses AI to offer far better job-applicants bouts for both companies and job hunters by evaluating the users past appointment patterns, along with account situation, past work knowledge and replacements in job portrayals. One can only imagine to what great heights AI can take this platform to.

Look at Pinterest. Machine learning isn’t the first thing that comes to one’s mind. Pinterest has evolved from a mere bookmarking platform to a huge e-commerce arena. It is now investing in deep learning and serving up personalised recommendation. Pinterest is no doubt on its journey to become an even more robust e-commerce engine, by suggesting products based on content pinned on the network. The paybacks to the system, to name a few would be: object acknowledgment to boost a particular Pin and product references; boost ad performance and significance expectation; and identify spam consumers and content.

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What Is Real Impact Of Social Media

SEO Company in Hyderabad visit Vivid Digital

However, social media are the waves of an activist campaign in the top named social media network. There are different social media sites like that Facebook, Twitter, Linked-in, Google+, YouTube, etc.Often said, they are the sign of success and have a real impact on firms today. It is clear that social media are playing the important role in the marketing to the ads.Meaning of social media is the method of connecting and reconnect the people to each other. In today era, the use of social media has increased much more.

Here are seven ways the impact of social media is felt by individuals and social groups:

1. The Effect of Social Media on Politics

A new study from Pew Research claims that 62 percent of people get their news from social media, with 18 percent doing so very often.In comparison to other media, social media’s influence in political campaigns has increased tremendously. Social networks play an increasingly important role in electoral politics — first in the ultimately unsuccessful candidacy of Howard Dean in 2003, and then in the election of the first African-American president in 2008. For Digital Marketing Companies Check Vivid Digital  

The New York Times reports that “The election of Donald J. Trump is perhaps the starkest illustration yet that across the planet, social networks are helping to fundamentally rewire human society.” Because social media allows people to communicate with one another more freely, they are helping to create surprisingly influential social organizations among once-marginalized groups.

2. The Impact of Social Media on Society

Almost a quarter of the world’s population is now on Facebook. In the USA nearly 80% of all internet users are on this platform. Because social networks feed off interactions among people, they become more powerful as they grow.Thanks to the internet, each person with marginal views can see that he’s not alone. And when these people find one another via social media, they can do things — create memes, publications and entire online worlds that bolster their worldview, and then break into the mainstream.

Without social media, social, ethical, environmental and political ills would have minimal visibility. Increased visibility of issues has shifted the balance of power from the hands of a few to the masses.The flipside: Social media is slowly killing real activism and replacing it with ‘slacktivism’While social media activism brings an increased awareness about societal issues, questions remain as to whether this awareness is translating into real change.Some argue that social sharing has encouraged people to use computers and mobile phones to express their concerns on social issues without actually having to engage actively with campaigns in real life. Their support is limited to pressing the ‘Like’ button or sharing content.

This is a very human reaction when people are given options that absolve them from responsibility to act. A 2013 study by the University of British Columbia’s Sauder School of Business found that when people are presented with the option of ‘liking’ a social cause, they use this to opt out of actually committing time and money to a charitable cause. On the other hand, when people are allowed to show support in private, they are more likely to show meaningful support in terms of making a financial contribution.The researchers found that a public endorsement is an action meant to satisfy others’ opinions, whereas people who give in private do so because the cause is aligned to their values. For SEO Agency in London visit here

3. The Effects of Social Media on the World of Work

Social media has had a profound effect on recruitment and hiring. 19 percent of hiring managers make their hiring decisions based on information found on social media. According to CareerBuilder’s 2016 social media recruitment survey, 60 percent of employers use social networking sites to research job candidates.Professional social networks such as LinkedIn are important social media platforms for anyone looking to stand out in their profession. They allow people to create and market a personal brand.

4. The Impact of Social Media on Commerce

The rise of social media means it’s unusual to find an organization that does not reach its customers and prospects through one social media platform or another. Companies see the importance of using social media to connect with customers and build revenue.Businesses have realized they can use social media to generate insights, stimulate demand, and create targeted product offerings. This is important in traditional brick-and-motor businesses, and, obviously, in the world of e-commerce.

Many studies suggest implementing social networks within the workplace can strengthen knowledge sharing. The result is to improve project management activities and enable the spread of specialized knowledge. Fully implementing social technologies in the workplace removes boundaries, eliminates silos, and can raise interaction and help create more highly skilled and knowledgeable workers.

The flip side: Low number of social ‘shares’ can lead to negative social proof and destroy business credibility

Interestingly, although the use of social sharing has become the norm rather than the exception in business, some companies, after experiencing first-hand some negative effects of social media, have decided to go against the grain and remove the social sharing buttons from their websites.

A case study of Taloon.com, an e-commerce retailer from Finland, found that conversions rose by 11.9% when they removed share buttons from their product pages.These results highlight the double-edged nature of the impact of social media. When products attract a lot of shares, it can reinforce sales. But when the reverse is true, customers begin to distrust the product and the company. This is what Dr. Paul Marsden, psychologist and author of ‘The Social Commerce Handbook’, referred to as ‘social proof’.

5. The Impact of Social Media on Training and Development

Job candidates who develop skills on the latest and most advanced social media techniques are far more employable.

A 2013 survey by Pearson Learning Solutions reported a significant increase in the use of social media in learning. Over half the educators who were interviewed agreed that social sharing encourages interaction, providing an environment that fosters learning.

Blogs, wikis, LinkedIn, Twitter, Facebook, and podcasts are now common tools for learning in many educational institutions. Social media has contributed to the increase in long-distance online learning.Despite issues of lack of privacy and some instances of cheating among long-distance learners, this has not deterred social platforms from being used in education.

6. The Impact of Social Media on Personal Relationships

One of the effects of social media is encouraging people to form and cherish artificial bonds over actual friendships. The term ‘friend’ as used on social media lacks the intimacy identified with conventional friendships, where people actually know each other, want to talk to each other, have an intimate bond and frequently interact face to face.

7. The Moral Challenges of Social Media

Social media has been blamed for promoting social ills such as:

A. Cyberbullying

Teenagers have a need to fit in, to be popular and to outdo others. This process was challenging long before the advent of social media. Add Facebook, Twitter, Snapchat and Instagram into the mix and you suddenly have teenagers being subjected feeling pressure to grow up too fast in an online world.

Michael Hamm, a researcher from the University of Alberta conducted a study that showed the effects of social media on bullying. 23% of teens report being targeted and 15 percent said they’d bullied someone on social media. Teenagers can misuse social media platforms to spread rumors, share videos aimed at destroying reputations and to blackmail others.

B. Lack of Privacy

Stalking, identity theft, personal attacks, and misuse of information are some of the threats faced by the users of social media. Most of the time, the users themselves are to blame as they end up sharing content that should not be in the public eye. The confusion arises from a lack of understanding of how the private and public elements of an online profile actually work.Unfortunately, by the time private content is deleted, it’s usually too late and can cause problems in people’s personal and professional lives.

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Creating Social Media Editorial Calendar

icps2016.in There’s no possible way that you can spend every waking moment managing your brand’s social media presence—at least not without suffering from some serious social media burnout. Even if by some miracle you could stay at the computer all day every day, why would you want to?There are so many different tools and strategies out there that can save you precious time on social that you can use to take care of other important things, like sleep.One of the best ways to save your limited time on social is to create a social media editorial calendar for efficient scheduling and posting of your social content. For Digital Marketing Agency Check Vivid Digital 

If your company is new to the idea of setting up an editorial calendar for social, or if you want to take a look at a unique way of setting one up, here’s a simple four-step process for implementing and maintaining an efficient social media calendar for your brand:

1.Decide On How Often to Post

This step depends on a handful of different things like the company, your audience, the campaign, and the social networks being used. Always keep your audience in mind and ensure you’re not bombarding them with posts that are irrelevant or inappropriate.

If you’re looking for some basic standards, though, Constant Contact wrote a post containing guidelines on how often to post to social. Here are some of the highlights:

A. Facebook: 3-10 times per week

B. Twitter: at least 5 times a day

C. LinkedIn: 2-5 times per week

D. Google+: 3-10 times per week

E. Pinterest: 5-10 times per day

There’s a great chance your post frequency will depend on the amount, experience and authority of your social media team, so don’t feel like you have to send out less than stellar content to meet these guidelines.Again, your brand’s analytics can be extremely helpful here. You can use Vivid to see how often you post on each social network.Then compare that against how much engagement you received over that same period of time.Look for trends between publishing rate and engagement. The screenshots above are from our Facebook analytics report, but you can do the same for Twitter, Instagram and LinkedIn posts as well.

2. Fill up Your Social Media Editorial Calendar

You’ve got the process in place, now it’s time to fill up your editorial calendar. You’ll want to use a tool that allows you to schedule your social messages and visualize your entire content calendar. Vivid Social built powerful publishing tools for just this purpose. Check out a completely free trial and schedule a months worth of content today.

Fill in the calendar with links to relevant content, resources and your own posts. These social messages will ensure you’re providing your audience with smart, useful content and give them a reason to follow you. Additionally, you can find relevant holidays or events–from Thanksgiving to National Ice Cream Day–that you can tie in with your business. In fact, Vivid Social created its own hashtag holidays calendar so you can keep track of all the eccentric holidays. These timely events will help populate you calendar and bring personality to your feed. For SEO Companies in London visit here

Think through your must-haves, whether it is a product release or scheduled company announcement, and develop content to promote those initiatives. Additionally, make sure you’re planning out how much promotion each initiative warrants; some large releases should have multiple social posts while others only warrant one.

3. Create or Source Great Content to Share

Once you have an idea of what kind of content your audience enjoys and how often you need to post, it’s time to find links to share. If you don’t have enough of your own content to fill your calendar, use these tools to curate relevant content.

A. Buzzsumo

Buzzsumo allows you to type in any website domain or keyword string and the platform returns the most socially shared content around that subject. For example, if Vivid Social was looking for quality articles to share we might type in a keyword like “Instagram marketing.”

B. Feedly

Feedly aggregates all of the publications you care about into one stream, allowing you to easily scale your content discovery process. It also plugs in to various social media platforms, like Vivid Social, which makes the article scheduling process that much easier. After connecting your Feedly account, you can share the latest articles from your feeds right from Vivid.

C. Content Suggestions

Another way to find content to share in the Viviod platform is through our Content Suggestions feature. Content Suggestions crawls social media to find highly shared content. Then all the content is categorized based on the topic. You can sort through all the suggested content by relevancy, share count and a specific date range.

Once you find the content you want to share, you can schedule it right from Vivid. This makes it simple to fill your social media calendar with content that has already been shown to perform well on social.

D. Stumbleupon

Stumbleupon is an amazing tool for finding relevant content to share across your social profiles. You can select categories you’re most interested in, and Stumbleupon will surface relevant articles from around the web that you can “stumble” through one after another.

4. Figure Out What Content Resonates

Before you start searching for content to share on social, you need to figure out what your audience actually likes. A fantastic way to do that is to look at past social media posts to see which were most successful. We’ve written an in-depth article on how to find your successful posts by conducting a social media audit, but the easiest way is to access your analytics.

Make sure you’re sorting your messages by the metric that is most important to you, whether that’s clicks, responses or total reach. Once you have an idea of what kind of content works best, you can move onto the next step.

Lastly, pump up the personality of your editorial calendar by planning out posts that highlight company culture or showcase who you are as a brand.

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Build & Curate Engaging Social Media Content And Engage With Your Audience

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Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media. For Digital Marketing Agency Check Vivid Digital

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100. For SEO Services in London visit here

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

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Create Amazing Audience for Your Ads

Whether you’re building your seed audience or you just want to grow your current one, contests and giveaways are a great marketing tool. Get out there, launch a contest and start raking in those leads, customers, social followers, and custom actions. 🙂

Hopefully, at this point, you have a few ideas on what type of contest you could run with your business, or even what you might be able to give away to attract your ideal audience. You should also have a huge list of ideas on how to market the contest and the exact steps to start with Facebook ads

A data-driven testing strategy is the only way to accurately, purposefully grow ROI. It’s not so much growth hacking as growth crafting. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. It sounds less exciting than “hacking,” but it actually enables you to be more aggressive and confident in your strategy. For Digital Marketing Companies Check Vivid Digital

Some of the ways to build audiences for your ads sustainably are shown below :

1. Go where your people are

Beats’ top objective for its Super Bowl campaign in 2017 was to maximize reach without breaking the bank. To help identify the best media mix to achieve this goal, Beats and PMG started by taking a close look at the trends behind how live sports videos are viewed.

“We’ve seen a fundamental shift in how live sports content is consumed,” Hwang said. “Each and every day, more and more consumers cut the cord on sports and switch to various digital streaming options instead.”

When it comes to watching Super Bowl ads they may have missed, YouTube is where most viewers turn. “This insight led us to make YouTube our MVP for the Super Bowl moment, and amplify with posts on other social platforms,” Hwang continued.

2. Select Channels to Target Based on Those Personas

Using your descriptive customer profile as a starting point, choose channels for your ads that your customer would encounter and engage with during the course of his or her day.

Every channel requires a different strategy, so it’s important to select which channel you’re targeting before crafting your ads. Targeting a relevant channel is what fills your audience with the right kind of people—the people who are likely to become your loyal advocates.

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people.

3. Leverage Platforms to Grow Audiences Further

SEO tools allow you to examine your audience’s search habits and connect more directly with them. Use these tools to find out what interests your audience, and then let that knowledge power your advertising.

Google Keyword Planner is a great example. Google’s massive store of data is at your fingertips—use it to discover precisely what your audience is looking for, and deliver it back to them in the form of meaningful keywords. Use Keyword Planner in conjunction with Google’s other audience-building tools (like AdWords and Google Analytics) to test and measure how keywords are performing with your chosen personas.

When you pair this knowledge with the right channels, you’ll start carving the internet into your own personal showroom. For SEO Agency in Hyderabad 

4. Plan ahead so you can be nimble as a quarterback during the game itself

When time is of the essence (as it is with any live event), having scenario plans is key. No matter if it was going to be a win or a loss, having Tom Brady in the Super Bowl was an opportune moment for Beats to have a timely reaction. The faster they could react, the better. But fast reactions in the moment require plenty of pre-game preparation.

As Hwang put it, “You can never predict the outcome with live sports, but you can always build out various game plans to be ready no matter what happens. Had several social posting plans prepared so they could pivot our execution a number of different ways in real-time to match what just happened in the game, ready for anything, but got lucky. Serendipitously for both Brady and Beats, we got to activate our social posting strategy for the most exciting scenario could have hoped for—the scenario of Tom Brady leading the Patriots to victory, with the biggest Super Bowl comeback in history.”

5. Create a Super Audience

Once you’ve mastered the science of creating lookalike audiences, you can level up by layering interests to create a super audience. You’ve proven that certain ideas work well for a particular group of people, so now you can hone in further by testing additional interests that might turn already hot leads into loyal advocates.

For one Ladder client, they created a persona targeting people who loved using discounts. By targeting this persona, we built a list of 1,000 emails, fed it to Facebook, and created a lookalike audience of deal lovers. We then layered the “deal-loving” interest on top of that lookalike audience to build a super audience. It earned us record-breaking acquisition numbers.

Once you’ve located an audience ripe for your ads, play with your lookalikes. Experiment with how specific the interests should be, test out a new ad on 5% or 10% of your audience, and see what happens.

Building a data-driven customer acquisition strategy is not magic—it’s better. It allows you to know exactly how and why your audience-building actions are working. Every part of your strategy, from landing pages to welcome emails, can be fine-tuned for success.