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What You Need To Build A Website – The Definitive Checklist

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There are more than 1.8 billion websites on the Internet right now, and the number is growing. What makes your website stand out? In order to make sure your website is a success, it’s important to keep the big picture in mind.

We live in a world where just about every business has an online presence. Let’s say you want to reach out to a business — what would be the first thing you would do?

Well, you would probably look up their website to search for answers to your questions or simply any contact details you can find. With no doubt, the first impression of any website is now more important than ever.

There are more than 1.8 billion websites on the Internet right now, and the number is growing. The increase of the competition brings a great interest in examining the factors of success of a website.

While no one will argue that it’s essential to have a successful website, it’s still not easy to understand what exactly success means and how to actually measure it.

So, here is the SOCKFAD website checklist for you to go through before putting on your socks for the website launch party.

Security

Having an S at the end of your HTTP website is no longer optional. Websites have to be safe and secure for all visitors, so make sure the connection to your site is encrypted. You don’t want hackers intercepting any data. It’s important to set up the necessary protection against malware and other website threats.

Making and saving backup copies of the website at regular intervals is fundamental, so if anything goes wrong you don’t lose everything.For Best Website development services in Hyderabad visit Vivid Design Consultancy.

Installing website monitoring scripts will also help you respond quickly if your website’s security is compromised. It also goes without saying that passwords and other confidential information must be securely saved.

Optimisation

Have you done whatever you can to ensure your website is optimised for improved SERP results? The attention you give to SEO will determine the success of your website.

Make sure you have added alt tags to all images, submitted a sitemap to search engines, done a spellcheck, edited grammar errors and created sensible page URLs. Uncover all the SEO secrets and focus on building a credible website with quality content.

Your website must also be optimised for other devices. Gone are the days when users operate on desktop computers only. Your site needs to work responsively and optimally (as well as look good) on desktop computers, laptops, tablets and mobile phones.

Content

Your website is an empty shell without content. Be sure to put in the required effort to create outstanding content that will not only help solve your user’s problems, but which will also be easy for them to consume.

Ask yourself these questions regarding the content of your website:

A. Does the content solve the user’s problem?

B. Is the content easily digestible?

C. Has all the copy been edited and proofread?

D. Is all the formatting correct and consistent?

E. Has all the information been checked for accuracy?

F. Are image, video and audio files working and in the correct place?

KISS

It’s easy to get carried away with your website. So what people often end up with is a complicated maze of information. Let’s be honest – who is going to find and read all of that information? Let’s keep it short and simple.

Long-winded copy is unnecessary. If you can say what you need to say with fewer words then do so. In case you haven’t noticed, ain’t nobody got time to read websites that are novels.

Your website is your most pivotal communication tool, so give the people what they are looking for. And don’t make it too complex for them to do so. As Leonardo da Vinci said, “Simplicity is the ultimate sophistication.”

Functionality

Does everything on your website work? Testing every element of your website’s functionality is essential.

Check every nook and cranny:

A. Internal and external links

B. Image links

C. Social media sharing buttons and feeds

D. Lead generation forms

E. CRM integration

F. Thank you pages

G. Site speed

The last thing you want to do is frustrate your user, so make sure their expectations are met with every click they make.To know more information on SEO Services check Getreadyoregon

Analytics

Analytics will provide you with imperative details necessary to continuously adapt and improve your website, so make sure your website is built to capture web data.

Are your Google Analytics, Search Console and Adwords accounts set up? Have you inserted the analytics code on your website? Without analytics you will not be able to move your website forward effectively.

Design

Last, but not least, does your website look and feel great? Does the website design work for the user? Call in those UX and UI specialists to ensure the experience and interface you are providing your users is the best.

Here are some website design must-haves:

A. Brand consistency

B. Clarity

C. Phenomenal user experience

D. Compatibility across different browsers and devices

E. Scripts, images and CSS optimised

F. CSS / HTML validated

Now that you know all about the SOCKFAD, there are no more excuses for poor websites. Let’s pull up our socks and launch nothing less than excellent websites. If you’re not sure where to go from here, let’s start with security.

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How Real Estate Agents Use Marketing Automation To Convert More Leads

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It’s often said that everyone gets the same 24 hours in a day. The trick: Not everyone has the same tasks to perform or the same obligations to attend to.

When you think about it, people who have a large staff to take care of things actually have a very different 24 hours in their day: One that lets them stay focused on high-level tasks.

Most sales associates don’t have a dozen people to help them reach their goals, but anyone can have the next best thing: AI-driven business automation.

When it comes to automating tasks in real estate, one area stands out above all the others: Marketing. After all, marketing is a very complex topic.

Many sales associates launch a career not knowing anything about it, and few want to reinvent the wheel by learning it all.To know more information on Online Marketing Company for Real Estate check Realty DS.

Marketing is essential to growing your practice. It builds your brand and helps you get a steady stream of leads. Luckily, there are more ways than ever to automate real estate marketing.

Let’s look at some easy, effective real estate automation approaches:

Automated Email Marketing for Lead Nurturing and Client Communication

Leads may take many months or even years before they’re ready to go forward on a transaction.

An email marketing list empowers you to provide them with helpful, informative content that moves them closer to the decision point.

Take advantage of our automated email marketing by incorporating ecards and flyers or “My Customer for Life” targeted e-newsletters into your real estate marketing strategy.

Social Media Strategy Automation

There are tons of programs out there that will allow you to write your Twitter or Facebook posts in advance so they can be posted regularly throughout the month.

This makes it easier to stay on message and create a repeatable “cycle” for managing your social media reputation. Most apps lack real estate-specific features, but Facebook Connector™ is by and for industry experts.

Open House Guest Registration and Follow-Up

Open house events remain among the most effective types of face-to-face real estate marketing. A good open house attracts motivated buyers who are well-prepared and eager to make a move.

The challenge: Making sure you get guests’ information, some insight into their motivations, and the means to follow up with them. Open House Connector™ is a convenient way to do it all.

Linking Your Leads With the Right Homes

Some real estate leads are proactive, but many will wait for you to suggest homes that meet their needs. The right home listing can spark interest and get even a lapsed lead moving again.

Automating this means combining a way to navigate recent listings and email the best ones to each lead in a custom digest. My HomeFinder Reports do the work on a weekly basis.

Performing and Publicizing Market Research

This is a tough one. People choose a real estate sales associate based on expertise. But a deep dive into the ins-and-outs of your local market can take days to complete. And of course, it has to be done quickly to be relevant.

Market Watch Reports is a specialized tool that aggregates all the most important market data and provides detailed reports to use in your marketing.

Seller Reports Keep Homeowners Up to Date

Seller Reports are automated, weekly, agent-branded property traffic reports emailed designed to keep sellers in the loop with their online property traffic and the competitive local market.

Word-of-Mouth Reviews are Crucial for Your Real Estate Business

Client reviews are key for obtaining referrals in real estate. We’ve made it easy to share your reviews and promote your brand bu automating the process for you.To know more details on Real Estate Advertising visit Tweetcast

Marketing Automation Makes Running Your Real Estate Business Easier

Done right, marketing automation will save you many hours every month. It’ll also ensure that growth-focused tasks that might otherwise go undone don’t fall prey to your busy daily grind. It’s an investment not only in your success but in your well-being.

For automation to deliver, it needs to be customized to your needs. Realty DS Media Group is the leading name in real estate marketing automation and our team is always ready to help you out

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The Top Five Ways To Increase Your Black Friday Database

SEO Company in Hyderabad

If people don’t know about your Black Friday deals then they will visit every other store on Black Friday, except yours. If that happens you will be calling it Blue Friday.

Whether you have a brick-and-mortar store or an online store, you are going to want to offer your customers something… anything… on Black Friday. You would be crazy not to!

The key to a successful Black Friday turnover is letting as many people as possible know why they should come visit your store. So let’s look at how to increase your Black Friday database.

Before we jump in, let’s clarify that your database can include any type of contact details.For Digital Marketing company in Hyderabad visit Vivid Digital.

You may want to focus on mobile numbers so that you can send SMSes; email addresses so that you can send emails; courier or postal addresses if you want to send something physical or printed (for the super organised companies); or a combination of all three. But how do you get this valuable information from people?

5 ways to increase your Black Friday database

1. Ask for details in-store or online at checkout

We often forget the old school ways of collecting customer information like simply asking them for their details when they visit your physical or online store.

Perhaps think about having some signage at your tills: “Do you want to be among the first to know about our Black Friday deals?”

Guaranteed you’ll have more than a few eager people willingly give you their details. For an online store, perhaps have a dedicated block on your site or pop-up on checkout that takes people to a form on a specific landing page that they can fill in if they want to stay in the loop.

2. SEO advertising

For some time before Black Friday, why not run a specific SEO ad campaign that ensures your store tops the search charts.For Website design & development company in Hyderabad check Vivid Design Consultancy.

There will be many bargain hunters actively searching for ways to learn about Black Friday specials, so if you’re clever with your keywords on your website and blog then you can rank higher on commonly searched terms over the Black Friday period.

Once you have someone’s attention, get them to click through to a contact form on your specific Black Friday landing page.

3. Collect information at events

If your company frequently hosts events or attends trade shows then it is the perfect opportunity to collect visitor’s details. The same goes for online stores that host webinars.

Let people know that you will be having great Black Friday deals and people will sign up in a jiffy to be in the know.

4. Promote on social media

Why not mention on your social media channels that you’ll be having some super savers on Black Friday? For example, “Hey you. Don’t miss the news on our Black Friday deals. Sign up now.”

Put a little money into boosting these posts and you’re sure to have a long list of new details. You could even run a competition whereby people can enter to win something by subscribing to receive your news.

5. CTAs on employee’s email signatures and your website

Start making it known that you’ll be having amazing Black Friday promotions by including call to actions (CTAs) on every single email that every single employee sends.To know more information on SEO Services visit Thebigtrak

Adding banners on all employee email signatures and on your website, which click through to a contact form, is yet another easy way to add a few more people onto your database.

Well, there you have five straightforward ways to increase your Black Friday database. Essentially, the easiest way to get something (like people’s phone numbers, email addresses and physical addresses) is to ask for it.

Now remember, if you tell everyone you’re going to let them know, let them know. If you say you’re going to have great deals, have great deals.

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Breakdown Of Different Terms You May Hear For Evaluations

 H1B Visa

Maybe you’ve decided to get an evaluation to better understand your child’s challenges, strengths, and needs. If so, you’ll start hearing a lot of different names for evaluations. How do you know which one you’re getting?

Here’s a breakdown of different terms people use for evaluations.

Public School Evaluation

This is an evaluation of a child’s needs by a public school district. It can lead to the creation of an Individualized Education Program (IEP) or a 504 plan with school services for the child.

The official term for this evaluation is comprehensive multidisciplinary evaluation. For Educational Evaluations in US visit UT Evaluators.

It may also be called:

A. Comprehensive or full evaluation

B. IEP evaluation

C. School evaluation

D. Team evaluation

Private Evaluation

A child may be evaluated by an outside specialist who doesn’t work within a public school district. Public schools must consider the results of this private evaluation.

But having a private evaluation doesn’t guarantee that a child will get an IEP or services.

An independent educational evaluation (IEE) is a kind of private evaluation. Sometimes, when a public school district is evaluating a child, testing by an outside professional is needed. And in some cases, the school pays for it.

Any of the evaluations below can be part of a public school or private evaluation.

Behavior and Learning

Psychological evaluation:

Focuses on a child’s emotions, behavior, and social skills.

Psychoeducational evaluation:

Focuses on a child’s classroom and education needs. It involves basic cognitive testing in areas like IQ and learning differences, with a look at academic performance, too.

A. Cognitive testing: 

Focuses on how a child thinks. It may use a variety of tests for IQ and learning differences.

B. Educational evaluation:

Focuses on academics—how a child performs in school-related skills, based on age or grade.

Neuropsychological evaluation: Focuses on how a child’s brain functions, and how that impacts behavior and learning.

It involves a wide range of cognitive testing on learning differences, plus behavioral testing and a look at academics. It may go deeper than a psychoeducational evaluation.To know more details on Educational Evaluations in US check Iiit-bh

Related Evaluations

Speech and language evaluation:

Focuses on a child’s spoken language, as well as verbal and nonverbal communication skills.

Social history evaluation:

Focuses on how a child’s family history, environment, and culture may impact behavior and learning.

Occupational therapy evaluation:

Focuses on a child’s motor skills, self-regulation, and visual and sensory processing.

Physical therapy evaluation:

Focuses on a child’s gross motor skills, like mobility, strength, balance, and coordination.

Medical or psychiatric evaluation:

Focuses on diagnosing and treating a child’s mental health issues.

Keep in mind that these evaluation terms aren’t always used the same way by schools or private evaluators. The names can vary by where you live, your state’s laws, and insurance requirements.

 

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Who Files For An H1B extension

H1B visa sponsorship

In the cases above, an H-1B holder may extend his or her status with any sponsoring employer. Foreign workers are not limited to having their original sponsoring employers apply for their extensions, provided the new employer or petitioner is willing to sponsor both the immigrant petition and the H-1B application.

H1B Visa Extension Fees:

In order to get your H1B visa extension, your employer will be subject to the same fees that were involved with the original visa.To know more details on H1B visa sponsorship jobs check Orphosys Corp.

 These include:

A. The filing fee for another I-129 petition: $460

B. The ACWIA fee: $750 or $1,500 depending on whether your employer has more or less than 25 employees.

C. The Fraud Prevention and Detection Fee: $500

D. Premium processing (optional): $1,225

E. The amended Public Law 114-113 fee (if applicable): $4,000

H1B Visa Extension Process for Spouses:

Spouses of H-1B holders are eligible to extend their H-4 upon the expiration of the 6-year limit. This extension is usually granted as long as the H4 holder has not committed any crimes or violated the visa or immigration rules.

However, just because the first H-1B holder has received an extension, it does not automatically grant all connected H4 holders extensions as well.

It is important to remember that H-4 recipients must file the I-539 concurrently with the original H-1B extension application along with proof of the relationship with the primary H1B holder.

H1B Visa Extension Processing Time:

Extension should be filed as early as six months before the current stay expires. Filing your extension early is critical.

Because of delays in obtaining a prevailing wage determination from the US Department of Labor, we might be unable to file the H-1B petition with USCIS before the current period of authorized stay expires, requiring the employee to depart the US and await processing abroad.

Ideally, USCIS takes two to three months for processing the H1B visa petitions. If you are not applying for premium processing, you should apply at least 3 months before your H1B is expiring.For more information on H1B visa visit Emikolo

It gives enough time for USCIS to process the application. There are cases where they take longer, but at least you planned ahead of time.

Premium Processing will accelerate your case to be processed in 15 calendar days. It is important to remember that your employer is responsible for almost all required fees.

However, the premium processing fee can be paid either by you or your employer. Speak with an immigration attorney to get a better understanding of the fees involved with getting an H1B visa extension.

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How To Grow Your Real Estate Leads Using Local SEO

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Our world has become a digitally driven society. In fact, the Web has revolutionized almost everything we do–including searching for a home. The National Association of REALTORS®’ Digital House Hunt study says nine in 10 home buyers use the Internet as a primary resource to house hunt.

That means 90 percent of house hunters are using the Web to find homes for sale in a specific location. That leads me to the question: “How can you make sure customers are finding your website over your competition’s website at a local level?” One answer is local SEO.

SEO… Local SEO. Is there a difference?

A good way to explain the difference between SEO and local SEO is: SEO is a jigsaw puzzle and local Real Estate  SEO Agency is a piece to that puzzle. When all of the puzzle pieces fit together correctly, you can leverage that power to grow your website traffic and leads.

As you develop a digital marketing plan for your real estate business, it’s important to recognize that local SEO should be a part of your overall SEO strategy. It’s important to understand the differences in approach.

A. From an SEO perspective, the focus is on high-quality link building, building domain/page authority and producing unique and outstanding content.

B. Local SEO on the other hand focuses more on your physical location, citations (mentions of your name, address and phone number (NAP) on other sites), reviews, localized linking building and content. More simply, SEO revolves around content and page optimization and Local SEO around location and NAP.

Growing your real estate leads using local SEO

The National Association of REALTORS®’ Digital House Hunt study also states that 69 percent (or seven out of ten) of home buyer leads that come from your website start with local search terms like, “Canton homes for sale,” “Dallas REALTORS®” or “Harrisonburg real estate.”

To confirm the importance of local SEO, an April 2015 Google Report found Google searches using phrases like “near me,” “closest,” and “nearby” have increased 34 times since 2011.

Any local business with a physical street address can grow their traffic and leads through local SEO.

Becoming a pro at local SEO

There’s an art and a science to becoming a pro at local SEO. There is no “quick fix” or “silver bullet” to page one rankings–SEO takes time, talent and patience. To know more details on Real Estate Marketing check Tweetcast

Here are nine tips to help you leverage local SEO to grow your real estate leads:

1. If you have not already done so, claim your Google My Business page and spend time building it out accordingly.

2. Make sure your NAP (name, address and phone number) is consistent throughout the web – inconsistencies can hurt you.

3. Use Schema.org markup for your NAP on your site. This ensures that search engines display your information correctly.

4. Reviews. If you are not asking your customers for reviews, you need to start. Reviews impact ranking. Cultivate authentic reviews from your clients on Google and Yelp.

5. Try to use city/market plus relevant key phrases on landing page content, page titles, H1s and image tags.

6. Make sure your website is mobile friendly–having a mobile responsive site optimal.

7. Build backlinks from hyper-local websites and directories that are relevant to your business. Remember NAP consistency is very important as you reach out to these local resources.

8. Don’t forget to add and optimize localized content as well.

9. Contact Realty DS Media Group to see how we help grow your business’ leads.

 

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Make Social Media Work For You

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Social media can make a difference that your business can see and feel. Furthermore having the proper social media management firm watching over your campaign can mean the difference between achieving your business goals for the year and being in exactly the same spot next year as you are now.

Gaining real success in the social media arena isn’t as easy as creating an account and posting some messages and articles for your potential clients to see. For more info check SEO Services in London.

There are many other factors that contribute to a successful social media campaign including operations, marketing and a deep-seated commitment on your part. Being successful doesn’t happen overnight and to achieve social media greatness, you must have a plan and follow it.

Firstly, your business needs to be strong operationally. What does that mean? It means that your business must meet certain criteria that will determine not only if it will be successful, but also if it is relevant within its particular market share. Are your products what the market wants?

What do your customers say about your business? And, finally, how do you compare to your competitors? By evaluating these points, we can get a better understanding of where your social media requirements lie and how we can integrate a social media campaign to better serve your needs.

Next, you need to have clear goals as to what you want out of your business and out of your social media campaign. Your marketing goals will help determine where your interests should be focused and where your target audience is and how to relate to them.

Do you need to establish an online reputation? Are you looking to increase website traffic and visibility? These goals will determine where you can get the best bang for the buck in social media marketing. To know more information on SEO Services visit Trauma2011

By now, you have a good idea about what we are getting at. Tying together your marketing plans with your social media strategy can help streamline these processes and create a synergistic effect that cannot be denied.

Think of it as a sales funnel, directing potential customers to your website and enticing them with offers that will convert them to sales. By incorporating your daily operations with your marketing plan and tying that in with your social media campaign, you will become more effective at driving sales and increasing your bottom line.

Let’s talk about commitment for a minute. Just as in a marriage, commitment can be termed to suit the business world. If you are committed to the relationship, it will flourish; if not, the relationship will soon wither and die leaving everyone out in the cold.

Don’t rush into your business relationship, nurture it and let it grow. If you move too fast, you may not realise the potential that your business has and you could get discouraged enough to give up. A successful business takes time, have the patience to wait for it.

Social media will help you reach your marketing goals, but it also takes a strong foundation to grow upon and let you watch it reach new heights that you never imagined before. Tying everything in together can make your business a leader in your niche and give you more enjoyment and pride in ownership in the end.

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6 Tips To Build An Effective Online Presence For Your Real Estate Business

Real Estate Digital Marketing Agency

Realty DS

Congratulations, you’ve become a real estate agent! Getting your foot in the door is a huge first step, but now it’s time to start earning clients, building relationships, and selling homes. Your friends, family, and community connections are a great place to start, but ultimately you’ll want to start branching out as soon as possible. Online marketing is the best strategy for attracting new business, because it’s easy to customize your marketing by location, audience, and even the personality you project to potential clients.

Getting started with online marketing for the real estate industry can be almost as intimidating as passing your licensing test! So, the team at Realty DS Media Group hasput together some tips to help you hit the ground running with online marketing.

Tips to Build an Effective Online Presence for Your Real Estate Business

Learn about Local SEO –

SEO stands for search engine optimization, which improves your all-important ranking in Google’s search results. Local SEO is a critical tool for real estate agents, because it allows you to tailor your marketing, content, and website to the places where you do business. You don’t necessarily need to know the technical details of local SEO, but it’s important that your marketing team has a deep understanding of local SEO tactics. For more info on Online Marketing Services check Ogequipment

Make It Mobile –

We’re quickly reaching the point where people are more likely to use their phone, tablet, or other mobile device for browsing, rather than a traditional desktop computer. So it’s important that your website looks great on screens of all sizes. Responsive design allows your site to scale to fit any screen, while mobile-first design prioritizes mobile browsing, while still providing options for desktop browsing.

Attractive Images –

Real estate marketing is very visual, because clients love to picture what their life would be like in the homes that catch their eye. Your listings should have clean, professional-looking photos (which you can take yourself, with some practice). Consider selecting a few of your most appealing photos to adorn your social media profiles, and key pages on your website.

Request Reviews –

Web-savvy clients will check reviews of real estate agents in your area, and a long record of positive reviews will be a major help in earning new clients. Most clients will be happy to leave a review after a job well done, but it’s not something they’ll think of automatically, so don’t be afraid to ask after a client praises your work. We even have a real estate ratings system that goes along with our platform!

Have Some Fun –

Social media is an excellent marketing tool for real estate agents, but a bland, boring social page will simply fade into the background. Showing off some personality through social media engagement is a great idea, as long as you keep it professional.

Create Compelling Content –

Online marketing for real estate agents allows you to show off your expertise 24/7, through blog posts, social media content, and your real estate website. The best real estate content typically incorporates local knowledge from the places where you do business. Talk about the best neighborhoods, school systems, community events, and even other local businesses. In addition to showcasing your expertise, content marketing is excellent for SEO.

Online marketing is tremendously valuable for new real estate agents, but getting started is no small task. Contact the team at Realty DS Media Group for everything you need to make your business shine with real estate online marketing!

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Petitions Exempt From H-1B Cap

H1B Visa

There are a few ways to be considered H-1B cap exempt. U.S. Employer matches one of the following categories:

1. Higher Education Institution

2. A non-profit affiliated with a higher education institution. For H1B Visa Process Visit UT Evaluators

3. Non-profit research or government organization

4. Beneficiaries who will work in Guam or the Northern Mariana Islands. (Applicable until December 31, 2014).

If H-1B cap exemption has been previously granted for the beneficiary, he/she will not be subject to the cap.

The following will continued to be processed with cap exemption by the USCIS:

1. Extension of stay in the United States for current H-1B holder.

2. H-1B holder has a change in terms of employment

3. H-1B holder changing employers

4. H-1B holder working jointly with a second H-1B position

Students with F-1 Visas looking to file for H-1B are able to apply for the Optional Practical Training (OPT). This enables the student to work within his/her field for 12 months. For more info on  H1B Visa check Emikolo

There are also two additional months of grace period following the original 12 months. The time and experience spent in the United States under OPT can assist when reapplying for the H-1B visa.

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H-1B Visa Fee FAQs

UT Evaluators

Do I have to pay H-1B fees with this new registration system?

You will not need to pay fees in order to enter the lottery, but you will have to pay all applicable H-1B fees if you are selected for the cap.

Will premium processing be suspended again?

Unfortunately, there is no way of determining whether or not premium processing will be suspended. It was suspended in the past so that petitions without premium processing could be adjudicated and now it seems as though the USCIS is caught up. If another back =log builds up, we might be able to anticipate another suspension of this service. Check for H1B Visa Process in UT Evaluators.

Is there an LCA fee?

Fortunately, there is no fee required by the Department of Labor for the LCA.

Is there a salary requirement for the H-1B?

As of now, there is no minimum salary that you must have in order to qualify for an H-1B visa. You must only have at least a bachelor’s degree and a job offer from a U.S. employer that requires your degree. However, the current administration intends to implement changes to the H-1B visa requirements that may include a minimum salary.

Can the beneficiary pay the premium processing fee?

Yes. However, the employer and the beneficiary must make it clear that the beneficiary is paying this fee because it directly benefits him or her rather than the employer.To know more details on H1B Visa  Check Ogequipment

Work with your immigration attorney to see about putting together the appropriate statement.