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Build & Curate Engaging Social Media Content And Engage With Your Audience

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Did someone say content? It’s no lie–social media content is extremely important to your marketing strategy. However, it’s best to follow the previous steps before planning out content (we caught you, blog skippers!) so you can start building more effective themes.

For starters, we recommend creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.It’s necessary to find the perfect balance between target content and being overly promotional as well. In fact, 46% of users say they’ll unfollow a brand if there’s too many promotional messages. Additionally, 41% of users say they’d unfollow a brand that shared too much irrelevant content.

Video Content or Bust

How important is video to your social media marketing strategy? Extremely–approximately 90% of online shoppers believe product videos help them make a purchasing decision. Additionally, the average online video is completely watched end to end by 37% of viewers.These type of stats should only enforce your reasoning to invest in social media video content. Brands can reach users through Instagram Stories, Facebook Live and other in-the-moment media. For Digital Marketing Agency Check Vivid Digital

Build Content Themes

One of the toughest challenges to visual content is creating it on a day-to-day basis. A Venngage infographic showed 36.7% of marketers said their No.1 struggle with creating visual content was doing so consistently.

This truly shows how important highly-visual content is to marketers and the people they want to reach. That’s why building content themes is a great approach to sectioning out your content. Instagram is one your premier channels to work off visual themes.Anthropologie does an amazing job at keeping their Instagram feed consistent, colorful and eye-popping. Work in content themes to ensure you have a consistent schedule of excellent content to publish.

Engage With Your Audience & Don’t Ignore

Social media channels are built as networks. This means their main purpose is to be a space to converse, discuss topics and share content. Your brand can’t forget these core elements of “networking” and it takes effort to ensure conversations or engagement opportunities aren’t left unattended.

Through social media, you gain respect as a brand by just being present and talking to your audience. That’s why social customer care is so important to brands wanting to increase audience awareness. It’s all about engagement.

For example, Seamless does a wonderful job of not only responding, but showing customer care is priority. Through the right social media monitoring tools, you can find instances across all your channels to interact, respond and gauge customer service inquiries.Designating teams to specific tasks can help your staff run like a well-oiled social media team, whether you’re a group of one or 100. For SEO Services in London visit here

Post at the Best Times to Engage

When is your brand available to engage and interact with customers? You might see some recommending times to post late in the evening. But if your brand isn’t there to communicate, what’s the point of posting at the preferred time?

Instead, try to ensure your social media or community managers are available and ready to answer any product questions or concerns when you tweet or post. It’s smart to learn the best times to post on social media, but it’s just as critical to engage after posting.

According to our Index, a brand’s average response time is around 10 hours. But did you know that most users believe brands should respond to social media messages within four hours?

With all the updated algorithms, organic content has a tough time reaching the majority of your audience. The last thing you want to do is ignore those who engage and lose out on sending more down your marketing funnel.

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Jaguar XE Engine & First Drive

Jaguar XE Overview

Jaguars are known for their opulence, besides a great deal of sportiness. So when Jaguar introduced their smallest cat yet, it had big shoes to fill, especially with its bigger brothers being the XJ and the F-Type. And it did that quite well with the powerful 2.0-litre petrol engine that it was launched with. And now a diesel mill has also hit the roads, the Ingenium 2.0-litre, that will ring in the numbers for Jaguar because of its economies. So, we head out in the baby Jag, the top-spec Portfolio trim at that, to find out if it turns out to be a real ‘Jaguar’. Book a test drive for Jaguar XE in Tryaldrive

Check for Jaguar XE Price in New Delhi

Jaguar XE Exterior

Jaguar XE has an agile look and is designed to make it a head turner when it is driven on the road. Jaguar XE features include a length of 4795mm and a width of 2075mm and come with body colored bumpers. The engine grill has a beautiful perforated design that is bordered with a chromium strip and the logo of the company inscribed in the middle. The headlight cluster is big and powerful and are equipped with halogen lamps for the Pure trim whereas, the Portfolio trim is equipped with bi-functional HID Xenon headlamps along with headlamp power wash function. To cool the powerful engine quickly, it has a big black color perforated air dam along with two black color air vents to dry the brakes. Looking at its side profile, you will notice silver encrusted air vents, body colored ORVM caps (with integrated turn lamps) and door handles along with uniquely designed fenders, which houses 17-inch silver alloy rims mounted by tubeless radial tyres. The rear profile of this car reinforces the athletic look of its front. Jaguar XE Colors available in the market include, Ebony Black and Polaris White. If you want more variety, then you have to pay for some other colors like Ammonite Grey, Blue Fire, British Racing Green, Dark Sapphire Metallic, Glacier White, Italian racing Red, Odyssey Red, Osmium Blue, Quartzite, Rhodium Silver, Ultimate Black, Black Cherry, Celestial Black, Ingot, Storm Grey, and Tempest Grey.

Jaguar XE Interior

Like the other XEs, the weak link in the package is the rear bench. The seat itself is really comfortable but legroom and headroom are at a premium so you just can’t stretch out like you can in its rivals. Really, the best seat in the house is the one behind the steering wheel. Do note, the XE is one of those cars where the trim level you opt for dictates how much you’ll like the cabin. Base Pure and mid-spec Prestige versions as the model tested get rather drab all-black interiors, while the fully-loaded Portfolio trim’s dual-tone combo is far more premium in appearance. Opt for a lower trim and other items you’ll have to compromise on are the infotainment screen (smaller touchscreen) and sound system, aside from a few comfort features.

Jaguar XE Engine

Let us talk about performance now. Jaguars are meant to be leaping forward and also be agile and the XE does that quite well thanks to the robust diesel mill. The engine in question here is the Ingenium 2.0-litre turbocharged diesel four-banger that pumps out 177bhp of power. And it is the whopping 430Nm of torque and the eight-speed gearbox that create all the magic. With the torque kicking in from as low as 1700rpm, the engine revs cleanly to over 5000rpm with the horsepower taking over the proceedings as we move up.It comes with three driving modes – snow, economy and dynamic apart from the standard normal mode to suit different driving conditions and situations. In Eco mode, the gearbox upshifts quickly to the next gear, so much so that the engine revs well below 2000rpm when you have already crossed 100kmph on the speedo. Being a torque converter, you have enough go from lower revs, and once the turbo spools up, the ZF gearbox works smartly to keep the engine in the meat as far as possible. In Sport mode, the gearbox holds on to the revs even at the red-line and the gearbox responds faster when you flick the paddles. Snow mode restricts torque to avoid wheel-spin, something that would be a rare occurrence given the Indian climate.

So, with the meaty engine and the gearbox working well in tandem, you are cruising in three-figures effortlessly. The ride is pliant, soaking up almost everything. But the characteristic underlying stiffness of the suspension — designed-for-foreign-roads-and-adapted-for-India —, is evident, especially on the badly-executed concrete highways we find in India. But on tarmac, all the noise settles down for a quiet ride, bringing out the real XE.Also, characteristic of Jaguars is the taut steering. In spite of being an electronic unit, it has the feel of the hydraulic past and I enjoyed it. Feedback is precise, especially when you try and push the car, throwing it around corners at speeds you shouldn’t ideally be doing. The chassis tells you exactly what is happening at each end and you know exactly when you want to back off. The whole steering-suspension combination takes a little time to get into the sprint, but once it does, it is capable of some serious speed. And complementing it well are the brakes. They don’t fade out that easily and have the right bite and progression for your regular traffic crawl as well as that occasional burst of speed around the twisties.

Jaguar XE Driving

The steering is straight up incredible and there is a very natural balance in the chassis that makes the XE a joy to drive on curvy roads. Yup, we can’t wait to bring it head-to-head with a Bimmer either. Ride quality, again like the petrols, is really good too. There is a great balance between body movement arresting firmness and ride-enhancing suppleness in the suspension setup, and only on occasion will the XE thud and thump on our roads.The powerful 1999 cc mill along with the 8-speed transmission gearbox gives the compact sports sedan enormous power that allows it to reach its top speed of 237 Kmph in no time. The pickup is also smooth and it crosses 100 Kmph from standstill in just 7.7 seconds. For a bump free ride, it has an advanced double wishbone suspension system for the front axle and an Independent integral link for the rear axle that keeps the car running smoothly even on uneven roads.

Jaguar XE Safety

For braking segment, Jaguar XE has powerful ventilated disc brakes for all the tyres with ABS, EBD and Brake assist. In addition, it also includes six airbags, three-point seat belts with front pyrotechnic belt tensioners and force limiters, the cornering brake control, dynamic stability as well as traction control, ISOFIX child seat mounting, run flat indicator, emergency spare wheel, and side impact protection among a host of others.

Jaguar XE Price in Mumbai

Jaguar Xe Ex-Showroom Price in Mumbai ranges from 35,83,807/- (XE Pure) to 44,70,121/- (XE Portfolio Diesel). Get best offers for Jaguar Xe from Jaguar Dealers in Mumbai. Check for XE price in Mumbai at Carzprice

Jaguar XE Bottomline

The Jaguar XE diesel actually does a pretty good job at what it is built for. It gives you a taste of the Jaguar aura of opulence and speed. It has all the bells and whistles that come standard for the segment and a cabin that reminds you of a speedboat. Add the dynamic handling of the Jaguar to the equation and top it up with the gorgeous proportions of the XE and you have a proposition that is just too attractive.It is not that the Jaguar is unrivalled. Running interference here is the comfort-focussed Mercedes-Benz C-Class which offers a soft ride and more cabin space. The BMW 320d also works pretty well trying to find the perfect balance between ride, space and handling while the Audi A4 aims for tech and bling. So, if, making a statement and loving it is your style, the Jaguar XE is the car for you. It might not be the most spacious in its segment, nor does it have the best ride or horsepower. But then it has its own unique proposition that suits a select class of buyers who prefer a bit of style and exclusivity over downright practicality.

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Mahindra TUV300 Hatchback Test Drive & Performance

Mahindra TUV300 Overview

Launched on September 10, 2015, the Mahindra TUV300 (Tough Utility Vehicle) sub-compact SUV is one of the toughest, frugal and affordable cars in its segment. Available in three trim levels – T4, T6 and T8 – the compact SUV comes powered with an all-new 80bhp, 1.5-litre mHawk80 diesel engine coupled with Micro hybrid technology. The Mahindra TUV300 has been designed at the company’s Kandivli, Mumbai office with inputs from Pininfarina, while, the production takes place at Mahindra & Mahindra’s Chakan plant. For information on contact details of Mahindra car dealers in Hyderabad 

Check for Mahindra TUV300 Price in New Delhi

Mahindra TUV300 Exterior

Taking inspiration from the ‘battle tank’, TUV300 has been shaped in a rather boxy manner which may or may not go well with the customer, reason being that some may find it tough and rugged while others may think that it is too plain jane to stand competition like Hyundai Creta, Maruti S-Cross, Ford EcoSport and Renault Duster. Mahindra TUV300 pictures of the outside testify the company’s attempt to come up with a rugged vehicle, but what really works for the SUV is that despite its small size it manages to appeal customers and is not mistaken for an oversized hatchback. Despite its sub-four meter length, the SUV does not seem petite or compressed, probably because it is not feature clad on the outside, the unnecessary styling to make it look sporty has been skipped which works well for it. Front is bold, the engine hood is short and front apron is unusually wide. Radiator grille is reminiscent of Jeep and a hint of chrome is evident around the rectangular openings. Head lights are designed in such as way that fits well with the bold front end. Body coloured lower bumper gets square shaped fog lights featuring chrome surrounds. Air inlets are again wide that add to the aggressive stance. Wheel arches are rather rectangular than round, side view is simple, the black treatment around the window frame, dual tone power adjustable ORVMs, body painted outside door handles and window beltline altogether lends a suave look. Rear too has been designed in line with the rest of the body, a set of simple tail lights and mounted spare wheel are equipped on the tailgate. And the black painted roof rails have been atop appear sport

Mahindra TUV300 Interior

The cabin of the TUV300 is a mix of beige and black, with some dull silver thrown in. While it isn’t the best quality from the Mahindra stable, it does just fine for the price point. The space is enormous, and the cabin proportions felt exact. Taller/heftier members of our team had little to complain about during the drive.The all new dashboard layout is marvellous in our opinion, and Mahindra has perfected its beige-black combination with this particular model. The centre region is coloured in black, while the upper and lower halves are beige.The black design stretches all the way into the front console, extends around the instrument cluster and envelops the steering wheel as well. The centre console is laid out in a simple yet, eye catching manner. We personally feel that it is one of the best looking fascia designs in a Mahindra. The piano black finish for the console adds some zest to the look, and the silver garnish looks nice as well.

Positioned at the top of the console are two AC vents, and right below them is the 2 DIN audio system that comes with Bluetooth, AUX and USB connectivity. The buttons to the radio are spread around the small screen.At the bottom of the fascia, you have three large AC knobs with chrome surrounds. A 12V power socket along with a USB and AUX-In port have been integrated in front of the gear lever, and resting between the front seats are cup holders and other storage options. Power switches for all four windows are also hosted in the console area between the seats, while a small storage pocket is present behind the hand brake. We personally felt that these small pockets wouldn’t hold anything substantial, but you could find them useful for keeping spare change or your keys.

Look up at the roof and you’ll find a cabin light console that resembles that of the Scorpio. Also included here are swivel lamps and a Bluetooth mic. Talking about the inner comfort, we were quite satisfied with the ergonomic build-up of the seating. The front passengers get the benefit of the individual armrests, while headrests for all of the seats further ramp up the comfort. The vinyl and fabric mixed upholstery quality is acceptable. The steering wheel inherits the standard Mahindra design that you can easily spot in other vehicles of the brand including the Scorpio and XUV500. The shiny emblem of the company rests at the focus of the wheel, and audio controls have been incorporated at the left.

The chunky steering wheel is nice to hold. For the top end variants, there is a silver garnish on the lower side of the wheel, which adds an upmarket touch. In front of the steering wheel, the instrument cluster houses the tachometer and the speedometer, and when you take a closer look, it feels as though the company never falls short of chrome. The dials have a chrome touch too.

Mahindra TUV300 Gearbox

The engine is called mHawk80, and it’s a 1.5-litre, three-cylinder diesel that does bear some relation to both the Quanto’s 1.5-litre three-pot as well as the Scorpio’s 2.2-litre, four-cylinder unit. It’s pretty high tech too, using a dual-stage turbocharger and a dual-mass flywheel. So though its power output is just 82.85bhp (16bhp less than the Quanto’s), thanks to two-stage turbocharging, the TUV300 promises to have much better driveability and responsiveness.

And it does. There is an impressive lack of perceptible turbo lag, and it is smooth without much of a step in power delivery; thank that dual-mass flywheel. Mahindra says the motor’s max torque of 23.4kgm is made at 1,500rpm and sure enough, that’s where the surge begins. The best part is that it still feels punchy enough for if you need to make quick and sudden progress, and that’s helped by the somewhat short gearing on the five-speed manual gearbox; also related to the one in the Scorpio. It’s also a fair bit more refined than the Quanto, which itself was not too bad for a three-cylinder diesel, though you still get some vibration through the tall gearlever. This mHawk80 motor does, however, run out of breath quite early – around 3,800rpm – after which it’s all noise and no progress. And though the throw is quite short, the gearlever still feels too tall and utilitarian, and quite notchy too. Mahindra has also given the TUV300 its ‘micro-hybrid’ stop-start system, as well as two separate Eco modes – one for the powertrain and one for the AC, which dull performance for better economy. The result is an ARAI rating of 18.49kpl, which is just 0.16kpl better than normal mode, but Mahindra insists it works much better in the real world.

As you might be able to tell from the photos, we’re at Mahindra’s test track, and as a result, a proper ride and handling test will have to wait till we get the TUV300 out on real roads. What we can tell you, though, is that the suspension set-up feels much like the one on the new Scorpio, and even though it’s not identical, the two are similar. There’s definitely an inherent firmness that you can feel as the tall TUV rocks around if you cross a speed breaker at a slight angle instead of head on, or crashes if you hit a sharp bump too hard. And though the stability overall is quite good (thank that long wheelbase), you still get a little up-and-down movement over undulations. You’ll be thankful for the firmer set-up on the whole though, as a soft set-up like in the previous Scorpio would have led to loads of body movement. It’s a tall, body-on-frame SUV, so of course there’s loads of body roll, but you’ll be quite impressed with how eagerly the front end steers into corners. This is by no means a driver’s car, but it’s tidier than you expect something of its height to be.

Mahindra TUV300 Driving

The Mahindra TUV300 has a tight turning radius. It turns around in little space with ease. The airy feel of the cabin was also a major point in the feel good factor about the SUV. However, what we did not like was the fact that this vehicle rolls a lot over 60km/h. The ride is quite pliant and better than previous generation Mahindra vehicles. However the SUV feels a bit unsettled and skittish over bad patches on the road, especially when driven fast. Mahindra’s ladder frame construction is to be blamed for that , but it isn;t very bad either. The handling of the Mahindra TUV300 isn’t very impressive, it has a prominent roll if you push it too hard. The steering wheel is hydraulic and still light enough for easy manoeuvring around the town. It is a joy to drive it in town.

Mahindra TUV300 Safety

The braking system of the TUV300 is well calibrated. With strong braking capabilities, the compact SUV offers good stability across all rev-range. Under hard braking, when the vehicle hits potholes or bumps, the ABS (anti-lock braking system) instantly stops the car at a safe distance. The side tyres and relatively low centre of gravity than the Bolero also aid to its stability and braking performance.We’re quite impressed with the safety parameters that the vehicle employs. Safety features shared by all the variants include a collapsible steering column, side intrusion beams, a seat belt reminder lamp, an auto door lock function as well as a digital immobiliser.

Mahindra TUV300 Price in Mumbai

Mahindra Tuv300 Ex-Showroom Price in Mumbai ranges from 8,02,850/- (TUV300 T4 Plus) to 10,88,111/- (TUV300 T10 100HP AMT Dual Tone). Get best offers for Mahindra Tuv300 from Mahindra Dealers in Mumbai. Check for Tuv300 price in Mumbai at Carzprice

Mahindra TUV300 Verdict

However, while we’re sure there will be plenty of takers for this tough, rugged look and feel at a relatively affordable price, it seems a bit of an oddity in this segment, where nimble dynamics, refinement and driving ease are also valued highly. In fact, it’s reflected in the slightly awkward proportions, which seem to be trying too hard. And finally, though Mahindra has made great strides in this area, fit and finish is still some way shy of global competition. So, while it’s not perfect, we will say the TUV300 is one of Mahindra’s best efforts yet, and if you think monocoque SUVs are not ‘real’ SUVs, or you want the Scorpio’s tough, rugged appeal in a smaller, more affordable package, this is the way to go.