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Create Amazing Audience for Your Ads

Whether you’re building your seed audience or you just want to grow your current one, contests and giveaways are a great marketing tool. Get out there, launch a contest and start raking in those leads, customers, social followers, and custom actions. 🙂

Hopefully, at this point, you have a few ideas on what type of contest you could run with your business, or even what you might be able to give away to attract your ideal audience. You should also have a huge list of ideas on how to market the contest and the exact steps to start with Facebook ads

A data-driven testing strategy is the only way to accurately, purposefully grow ROI. It’s not so much growth hacking as growth crafting. Build your audience by setting precise goals, testing tactics, and spotting what pushes the needle. It sounds less exciting than “hacking,” but it actually enables you to be more aggressive and confident in your strategy. For Digital Marketing Companies Check Vivid Digital

Some of the ways to build audiences for your ads sustainably are shown below :

1. Go where your people are

Beats’ top objective for its Super Bowl campaign in 2017 was to maximize reach without breaking the bank. To help identify the best media mix to achieve this goal, Beats and PMG started by taking a close look at the trends behind how live sports videos are viewed.

“We’ve seen a fundamental shift in how live sports content is consumed,” Hwang said. “Each and every day, more and more consumers cut the cord on sports and switch to various digital streaming options instead.”

When it comes to watching Super Bowl ads they may have missed, YouTube is where most viewers turn. “This insight led us to make YouTube our MVP for the Super Bowl moment, and amplify with posts on other social platforms,” Hwang continued.

2. Select Channels to Target Based on Those Personas

Using your descriptive customer profile as a starting point, choose channels for your ads that your customer would encounter and engage with during the course of his or her day.

Every channel requires a different strategy, so it’s important to select which channel you’re targeting before crafting your ads. Targeting a relevant channel is what fills your audience with the right kind of people—the people who are likely to become your loyal advocates.

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people.

3. Leverage Platforms to Grow Audiences Further

SEO tools allow you to examine your audience’s search habits and connect more directly with them. Use these tools to find out what interests your audience, and then let that knowledge power your advertising.

Google Keyword Planner is a great example. Google’s massive store of data is at your fingertips—use it to discover precisely what your audience is looking for, and deliver it back to them in the form of meaningful keywords. Use Keyword Planner in conjunction with Google’s other audience-building tools (like AdWords and Google Analytics) to test and measure how keywords are performing with your chosen personas.

When you pair this knowledge with the right channels, you’ll start carving the internet into your own personal showroom. For SEO Agency in Hyderabad 

4. Plan ahead so you can be nimble as a quarterback during the game itself

When time is of the essence (as it is with any live event), having scenario plans is key. No matter if it was going to be a win or a loss, having Tom Brady in the Super Bowl was an opportune moment for Beats to have a timely reaction. The faster they could react, the better. But fast reactions in the moment require plenty of pre-game preparation.

As Hwang put it, “You can never predict the outcome with live sports, but you can always build out various game plans to be ready no matter what happens. Had several social posting plans prepared so they could pivot our execution a number of different ways in real-time to match what just happened in the game, ready for anything, but got lucky. Serendipitously for both Brady and Beats, we got to activate our social posting strategy for the most exciting scenario could have hoped for—the scenario of Tom Brady leading the Patriots to victory, with the biggest Super Bowl comeback in history.”

5. Create a Super Audience

Once you’ve mastered the science of creating lookalike audiences, you can level up by layering interests to create a super audience. You’ve proven that certain ideas work well for a particular group of people, so now you can hone in further by testing additional interests that might turn already hot leads into loyal advocates.

For one Ladder client, they created a persona targeting people who loved using discounts. By targeting this persona, we built a list of 1,000 emails, fed it to Facebook, and created a lookalike audience of deal lovers. We then layered the “deal-loving” interest on top of that lookalike audience to build a super audience. It earned us record-breaking acquisition numbers.

Once you’ve located an audience ripe for your ads, play with your lookalikes. Experiment with how specific the interests should be, test out a new ad on 5% or 10% of your audience, and see what happens.

Building a data-driven customer acquisition strategy is not magic—it’s better. It allows you to know exactly how and why your audience-building actions are working. Every part of your strategy, from landing pages to welcome emails, can be fine-tuned for success.

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How To Choose Credential Evaluation Service

There are roughly 195 countries in the world, and only about 53 of them list English as an official language. Many people speak English as a second language–and for many it is their third or fourth!

No matter their first language, people around the world strive to better themselves through education. They might migrate to different countries and even continents in pursuit of a great education. The United States offers the biggest education market in the world, and therefore draws a huge number of international students from all over the world. This diversity of applicants and their respective education systems necessitates a common ground for evaluating educational credentials. Check for Credential Evaluations in UT Evaluators

This is where credential evaluators play a part. They work according to a well-formulated ethical standard in the field of foreign educational evaluation in order to serve people who have completed part or all of their education outside of the United States and who are seeking further education (or even professional licensure or employment in the USA). There is no government agency that particularly monitors these foreign credential evaluation services, therefore most of them are certified, recognized or affiliated with various boards and associations.

Affiliation with a selective association is an important indication of the quality of a credential evaluation service and an assurance that the evaluations it performs will be reliable. It is important to note that many universities have their own credential evaluation department which independently carries out their own evaluation of documents, and that these universities may not accept credential evaluations from other evaluators, even if they are part of recognized associations.

Choosing a foreign educational credential evaluation service is similar to choosing other professional service providers.

Questions to ask when choosing a credential evaluation agency

  • The first and most important question is: Is the credential evaluator a member of any of the following associations? It’s important to note that the U.S. Department of State recognizes only AICE and NACES as member organizations which credit evaluation can be requested.
    • National Association of Credential Evaluation Services (NACES)
    • Association of International Credential Evaluators (AICE)
    • American Evaluation Association (AEA)
    • European Association of International Education (EAIE)
    • American Translation Association (ATA)
    • NAFSA: Association of International Educators (NAFSA)
    • American Association of Collegiate Registrars and Admissions Officers (AACRAO)
    • America-Mideast Educational and Training Services, Inc. (AMIDEAST)
  • Does the evaluator offer the type of credential evaluation required for the pertaining course and/or documents?
  • Are the credential evaluation reports presented in the necessary format for the intended purpose?
  • How competent are the fees for these credential evaluation reports?
  • What is the average time taken for these credential evaluation reports? What kind of rush period/emergency policies does the credential evaluation agency have?
  • Credential evaluators on an average may take anywhere between one to four weeks to issue an evaluation report.
  • Does the credential evaluation agency have a quick and efficient setup for answering customer queries?
  • Is the credential evaluator able to provide genuine client references/reviews? How good and reliable are they?
  • How long does the credential evaluation agency keep their records?
  • Is it possible to obtain more copies of the credential evaluation from the evaluator if needed in the future and what is the procedure to obtain the same?
  • How long has the credential evaluation agency been in this business?
  • What is their refund policy in case of withdrawal of the evaluation application?
  • Can the type of evaluation request be changed once placed? What sort of penalties apply?
  • What policy does the credential evaluation agency have to handle disputes?

The internet has made this process a lot easier, as most credential evaluation associations provide a list of credential evaluators affiliated with them on their site. Additionally, the websites of these credential evaluators often list the details necessary for choosing an appropriate credential evaluator. Some of the most commonly used evaluators in the United States include International Education Research Foundation, Inc. (IERF), Academic Evaluation Services (AES), World Education Service (WES), Educational Credential Evaluators, and Inc. (ECE).

Customer satisfaction is held in high priority by most well acclaimed credential evaluators. If a student disagrees with an outcome of a credential evaluation, or seeks any sort of clarification, these credential evaluators oblige by providing responses with explanations entailing methods, procedures and other considerations involved into the credential evaluation process.

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Toyota Innova Crysta Engine & First Drive

Toyota Innova Crysta Overview

If there has been any MUV that has won the hearts of Indian customers, it has been the Toyota Innova. The Innova has been the japanese manufacturer’s best seller in India. Though being priced at a premium to its competiton, the Innova took not time in becoming a favourite and a preferred people mover. Comfort, space, reliability and many more factors helped it become a best seller. New Toyota Innova Crysta 2017. This vehicle is now better on performance, features, fit and finish and also space. View offers on Toyota Cars from Toyota dealers in Hyderabad at Autozhop

For price details on Toyota Innova Crysta visit CarzPrice

Toyota has once again set a benchmark with the Innova Crysta. Now it is upto the competition to catch up. It has once again started to sell in large number despite the hike in price. That shows the level of confidence that people have in the Toyota Innova brand. We review the Toyota Innova Crysta in detail and tell you whether it is worth buying. Read on further.

Toyota Innova Crysta Design & Style

The new Innova Crysta like we already mentioned looks sharper and edgier than before and if you ask me this people mover is also previewing Toyota’s new designs language which can also be seen in some of their recent products as well. Talk about swize and the new generation Inoova Crysta is wider as well as longer than its predecessor which in turn has created more room inside the cabin.Towards the front the Innova gets wraparound headlamps which gets integrated projector and LED units . Apart from the new headlamp unit the front profile also gets massive grille with chrome laden slats. The long front hood also gets some edgy character lines as well.

The side profile however looks simple but the new ORVM’s gets integrated side indicators and the huge glass area towards the side profile helps even the third row passengers to get proper view of their surroundings. The highlight of the side profile however is the diagonally cut D pillars.Walk towards the rear profile and you will greeted with the double layered completely new wrap around taillamps.The rear profile also gets an integrated rear spoiler as well which gives this massive vehicle some sporty appearance. There is even a shark fin antenna towards the rear roof area. Lastly the rear deep opening tailgate completes the overall look of the new Innova Crysta. The rear tailgate also gets the Smart Close back door system which automatically locks the door once it has been released.Overall Toyota has gone for the grand tourer type styling on the new generation Innova and it definitely looks impressive and much more modern than its predecessor.

Toyota Innova Crysta Cabin & Comfort

Arguably the biggest transformation has happened on the inside and the cabin feels spacious, open and crisply styled. The modern dashboard looks fresh, is well detailed and the swooping dash top looks really great without being overdone. Details like the single piece of metal strip which runs across the top of the dashboard looks premium and classy. Visibility from the high front seats is good and this makes it easy to drive especially in traffic.Despite the swooping dash, ergonomics are spot-on and everything from the touchscreen to the Air-con controls are tilted upwards for ease of use. The blue backlit instrument cluster looks modern and the digital centre screen hosts a comprehensive trip computer. USB and aux-in ports are cleverly placed in the middle for an easy access for front and rear passengers. As an observation we would have preferred more USB ports especially considering it’s a premium seven seater. The touchscreen is intuitive to use and it host various information like satellite navigation, eco display (which shows how efficiently you are driving), Bluetooth telephony and music system controls. On the downside I would have preferred the volume control to be a knob for easier access while driving.

As far as upholstery is concerned the top of the line ZX variant gets leather seats. But while in the manual transmission variant you get an all-black cabin which looks sporty, the automatic features a more classy brown upholstery. Overall quality especially on the upper portion of the dashboard is quite good and Toyota has added some elements to justify the high asking price. The touch points like the armrest on the doorpad is covered in soft velvety fabric, the chunky leather wrapped steering with large control button is great to hold, the gloss black finish on the front doorpads look classy (weirdly the rear doorpad gets wood finish) and even the control stalks are of high order. But considering it’s an expensive car we expected better consistency especially lower down in the cabin.The sea of black hard plastics around the glovebox, cupholders and doorpads look shiny and the graining could have been better too. Even the air-con buttons are too small and the chrome finish doesn’t look very convincing. We also felt that although the old Innova didn’t have the premium leather dash top and modern design, it had better quality consistency across the cabin.

Thanks to the larger dimensions the cabin feels wider and is more spacious than before. Seat comfort is first rate and the contoured front buckets are very comfortable. The driver seat in this top Z variant is powered too, and combined with the telescopic steering adjust, finding an ideal driving position is extremely easy. The middle row sees the biggest improvement and the extra cabin width has allowed Toyota engineers to give larger and more accommodating captain seats.The middle-row buckets are supportive, underthigh support is really good and the reclining backrest makes this a great chauffer-driven car. The ceiling mounted blue ambient lighting and the large glass area makes this a great place to be in.Even the front passenger seat can be adjusted using a well designed lever from the back. If you love working on the go, the foldable trays in the back are placed at an ideal height and their 7 kg weight capacity make them perfect to place your laptops on.

The third row though is not a huge improvement over the old car and the combination of the high floor and low seat makes it comfy only for short stints. You also get a removable headrest for the middle passenger (how will he fit in the narrow seat is a different matter) and all three occupants get three point seatbelts.Visibility from the third row though is hampered by the stylish triangular quarter glass. With all three rows up, boot space is reasonable and can be extended by folding the last row when not in use.

Toyota Innova Crysta Engine & Transmission

So the updates to the exterior and interior are both huge improvements, but there’s even more good news in store. The Innova Crysta comes with two entirely new diesel engines, a 2.4-litre with a five-speed manual gearbox, and a 2.8-litre with a six-speed automatic gearbox. The 2.4 manual first, and when compared to the old 2.5-litre engine, there are some similarities. This one too is not very refined, sounding a bit gravelly at start-up and then again at higher revs, and it also doesn’t enjoy being revved a lot, making you want to shift up well before the redline. However, both these aspects are slightly improved from the old car. The Crysta settles into a smooth and relatively silent hum at low to medium revs, and though you’ll still want to shift up early, you get more out of each gear now. The rest is all positive. For one, there’s more power – 150hp is a significant jump in power over the old 102hp, and at 13.1sec, the Crysta is a full 4.4sec faster from 0-100kph than the previous car! It even feels much stronger when you’re overtaking, which is essential when you’re out on the highway with a fully loaded-up car; this is helped by its solid 343Nm of pulling power that’s made as low as 1,400rpm. The old Innova was geared very short, so cruising in fifth on the highway was a noisy affair and the engine sounded strained. The newer car has a much broader torque spread and relatively taller gearing, so it feels a lot more comfortable loping along at high speeds, although we feel a sixth ratio would have made it more effortless still. So it’s a great highway cruiser, but if you find yourself in traffic, you will notice the clutch pedal is on the heavy side and that the short gear lever needs a little more effort. It’s also got three drive modes – Eco, Normal and Power. Eco is best for when you’re in town and want to stretch every last litre of diesel, while Power yields the quickest responses to accelerator inputs. But Normal mode is the best for everyday driving, delivering a good mix of power and efficiency.

What really tells you that the Innova is now a seriously premium car is the availability of an automatic gearbox. The six-speed unit also comes with a larger, even more powerful diesel engine – 2.8 litres with 174hp at 3,400rpm and 360Nm at 1,200-3,400rpm. This car is properly quick, being able to cross 100kph in just 11.5sec, and this is despite the fact it weighs almost 1.9 tonnes! The automatic gear shifts themselves are smooth, but we feel the system is too eager to change gears sometimes, even when not necessary. And while there are no paddle shifters for manual gear control, you can change gears manually with the gear lever itself.

Toyota Innova Crysta Ride & Handling

The Toyota Innova has grown in size and gets a new frame but is also heavier now. In the early days of the Innova, people worried about the dimensions of the car as it was called too big for the city. The new one is even bigger and thus less maneuverable. Still underpinned by a body-on-frame platform with the steering still being a hydraulic unit, the Innova feels heavier to drive than before as the steering is on the heavier side and requires effort at low speeds, taking u-turns can be taxing. It does weigh up decently at high speeds but there is still a lot of slack in the straight-ahead position.

There is very good stability as you cross triple digit speeds, the Toyota Innova Crysta holding its line well on our not so perfect roads. The car also gets what Toyota likes to call ‘aero stabilising fins’. Without doubt, the biggest improvement has come to the ride quality of the vehicle. The work on the suspension is immediately apparent as this MPV rides beautifully even on bad roads. Bumps are absorbed very well and that’s inspite of the firmness at low speeds. Vertical movements are very well controlled and as you up the speed, the flatter ride only becomes better. There is quite a lot of body roll though but the Innova handles quite well for its weight and size. The brakes have good stopping power.

Toyota Innova Crysta Safety & Security

The braking system of the Innova Crysta has front disc and rear drum brakes with anti-lock braking system as a standard in all variants. The Innova Crysta models have three airbags, one for the driver, one for the co-passenger and the third one for the knee of the driver. The top-end variant ZX has a front side and curtain airbags as additional safety features for the occupants

Toyota Innova Crysta Cost in Chennai

Toyota Innova Crysta Ex-Showroom Price in Chennai ranges from 13,55,258/- (Innova Crysta 2.7 GX MT 7 Seater) to 22,16,352/- (Innova Crysta 2.8 ZX AT 7 Seater Touring Sport). Get best offers for Toyota Innova Crysta from Toyota Dealers in Chennai. Check for Crysta price in Chennai at Carzprice

Toyota Innova Crysta Conclusion

The Innova Crysta has gone on sale at a price range of Rs 13.84-20.78 lakh (ex-showroom, Mumbai). Yes, that puts it out of the realm of conventional MPVs from Maruti, Honda, Chevrolet, Mahindra and Renault and almost into the territory of seven-seat SUVs and even executive sedans. When you’re paying this much money, you have certain expectations of space, quality, luxury and comfort, and the good news is the Innova Crysta delivers on just about all of them. Sure, refinement is still not the greatest, and the steering, clutch and gearbox can get a bit tiresome in traffic, but these are minor setbacks in the scheme of things. The Crysta takes all the old Innova’s strengths that customers just love, and amplifies them. Yes, you will have to pay a premium for it, but as most owners of the previous car will tell you, it will be worth it.